Welcome!

News Feed Item

DEWAR'S Launches new Packaging and Bottle Design; Backed by "True Scotch Since 1846" Global Marketing Campaign

GLASGOW, Scotland, April 7, 2014 /PRNewswire/ --

DEWAR'S®, the world's most awarded blended Scotch whisky, today announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand's authenticity and legendary heritage to take the iconic brand into the future.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design 

All brand activity moving forward will be under the banner of TRUE SCOTCH SINCE 1846™ - capturing DEWAR'S status as the definitive blended Scotch whisky, distinguished by its peerless provenance, quality and craft.

To celebrate TRUE SCOTCH, the core brand range will be adorned in new packaging that brings to life DEWAR'S remarkable heritage, enabling consumers to hold a piece of the DEWAR'S story in their hands every time they pick up a bottle.

"We are immensely proud of DEWAR'S heritage, and the quality and skill that it has embodied for the past 168 years. TRUE SCOTCH, coupled with the new design, is our way to connect with the past, while embarking on an exhilarating journey into the future," says John Burke, Global Category Director for DEWAR'S. "Our new marketing campaign tells the story of the brand and the exquisite liquid in a real and tangible way, giving every consumer the opportunity to connect with DEWAR'S history."

The DEWAR'S new look and feel begins with a distinctive shape for each bottle in the range. Excellence is expressed in every aspect - from the bold colors, stoppers and seals, to presentation boxes, labeling, bespoke typefaces and product information - all inspired and sourced from the extensive brand archive in Scotland. The labels on the new DEWAR'S bottles incorporate a wealth of special features to help consumers discover the stories behind the Scotch whisky. In addition, all DEWAR'S premium and super-premium whiskies carry individual statements of aging and provenance. As a nod to its heritage and exceptional craft, each bottle of DEWAR'S Signature comes with the unique certificate of authenticity, signed by the Master Blender.

The most distinctive feature of the new DEWAR'S look is the trefoil Celtic truth knot that has been embossed onto the glass of every bottle. A powerful visual representation of DEWAR'S strength and longevity shows three interlocking 'D's that represent the three men of substance who created the company that endures to this day - John Dewar and his sons, John Alexander Dewar and Tommy Dewar. The design is intended to embody Tommy Dewar's famous and widely quoted maxim that "the quality of the article should be its greatest advertisement."

The new DEWAR'S visual identity will launch this month in the United Kingdom, Spain and Greece, followed by all other markets, including the United States, Global Travel Retail, Russia, India and Lebanon. It will be incorporated into all point-of-sale and merchandising assets, to strengthen the impact and differentiation of the brand range.  

The TRUE SCOTCH platform is built on heavyweight foundations. After establishing his wines and spirits business in Perth, Scotland, John Dewar put his name on a bottle of blended Scotch, becoming reputedly the first person ever to do so and making DEWAR'S the world's original brand of blended Scotch whisky. It was DEWAR'S first Master Blender, A J Cameron, who pioneered the process of "marrying" - maturing Scotch whisky in oak barrels for up to six months after blending - which gives DEWAR'S its unique smoothness and finish. In 1893, DEWAR'S was awarded a Royal Warrant by Queen Victoria, and it continues to supply the royal household to this day.

Revered by discerning Scotch whisky drinkers around the globe, John Dewar & Sons has won more than 500 medals for quality and taste. DEWAR'S is, in fact,  the most-awarded blended Scotch whisky in history, and DEWAR'S White Label, with its distinctive heather and honey character, is currently the best-selling blended Scotch in the United States.

"Under the banner of TRUE SCOTCH, the new DEWAR'S visual identity is designed to intrigue and engage consumers in the most direct way possible - bringing the values, aspirations and authenticity of this unique whisky to life, while showing how relevant these qualities remain," adds John Burke. "Throughout its history, DEWAR'S has set the standard for Scotch whisky, paving the way for the title of TRUE SCOTCH SINCE 1846."

TRUE SCOTCH serves as the perfect springboard for LIVE TRUE™, the brand's marketing campaign in select markets. LIVE TRUE focuses on extraordinary people around the world who live according to their own convictions and principles, people who value authenticity above everything - just like John Dewar himself.

Notes to editors

FOR ADDITIONAL INFORMATION PLEASE CONTACT:

Alex Messis - Press Office 
[email protected] 
+44-(0)7716-503-051

For U.S. bottle images, please contact NIKE Communcations

 



Video: 
     http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design

SOURCE DEWAR’S Whisky

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...