|By PR Newswire||
|April 7, 2014 10:33 AM EDT||
GLASGOW, Scotland, April 7, 2014 /PRNewswire/ --
DEWAR'S®, the world's most awarded blended Scotch whisky, today announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand's authenticity and legendary heritage to take the iconic brand into the future.
To view the Multimedia News Release, please click:
All brand activity moving forward will be under the banner of TRUE SCOTCH SINCE 1846™ - capturing DEWAR'S status as the definitive blended Scotch whisky, distinguished by its peerless provenance, quality and craft.
To celebrate TRUE SCOTCH, the core brand range will be adorned in new packaging that brings to life DEWAR'S remarkable heritage, enabling consumers to hold a piece of the DEWAR'S story in their hands every time they pick up a bottle.
"We are immensely proud of DEWAR'S heritage, and the quality and skill that it has embodied for the past 168 years. TRUE SCOTCH, coupled with the new design, is our way to connect with the past, while embarking on an exhilarating journey into the future," says John Burke, Global Category Director for DEWAR'S. "Our new marketing campaign tells the story of the brand and the exquisite liquid in a real and tangible way, giving every consumer the opportunity to connect with DEWAR'S history."
The DEWAR'S new look and feel begins with a distinctive shape for each bottle in the range. Excellence is expressed in every aspect - from the bold colors, stoppers and seals, to presentation boxes, labeling, bespoke typefaces and product information - all inspired and sourced from the extensive brand archive in Scotland. The labels on the new DEWAR'S bottles incorporate a wealth of special features to help consumers discover the stories behind the Scotch whisky. In addition, all DEWAR'S premium and super-premium whiskies carry individual statements of aging and provenance. As a nod to its heritage and exceptional craft, each bottle of DEWAR'S Signature comes with the unique certificate of authenticity, signed by the Master Blender.
The most distinctive feature of the new DEWAR'S look is the trefoil Celtic truth knot that has been embossed onto the glass of every bottle. A powerful visual representation of DEWAR'S strength and longevity shows three interlocking 'D's that represent the three men of substance who created the company that endures to this day - John Dewar and his sons, John Alexander Dewar and Tommy Dewar. The design is intended to embody Tommy Dewar's famous and widely quoted maxim that "the quality of the article should be its greatest advertisement."
The new DEWAR'S visual identity will launch this month in the United Kingdom, Spain and Greece, followed by all other markets, including the United States, Global Travel Retail, Russia, India and Lebanon. It will be incorporated into all point-of-sale and merchandising assets, to strengthen the impact and differentiation of the brand range.
The TRUE SCOTCH platform is built on heavyweight foundations. After establishing his wines and spirits business in Perth, Scotland, John Dewar put his name on a bottle of blended Scotch, becoming reputedly the first person ever to do so and making DEWAR'S the world's original brand of blended Scotch whisky. It was DEWAR'S first Master Blender, A J Cameron, who pioneered the process of "marrying" - maturing Scotch whisky in oak barrels for up to six months after blending - which gives DEWAR'S its unique smoothness and finish. In 1893, DEWAR'S was awarded a Royal Warrant by Queen Victoria, and it continues to supply the royal household to this day.
Revered by discerning Scotch whisky drinkers around the globe, John Dewar & Sons has won more than 500 medals for quality and taste. DEWAR'S is, in fact, the most-awarded blended Scotch whisky in history, and DEWAR'S White Label, with its distinctive heather and honey character, is currently the best-selling blended Scotch in the United States.
"Under the banner of TRUE SCOTCH, the new DEWAR'S visual identity is designed to intrigue and engage consumers in the most direct way possible - bringing the values, aspirations and authenticity of this unique whisky to life, while showing how relevant these qualities remain," adds John Burke. "Throughout its history, DEWAR'S has set the standard for Scotch whisky, paving the way for the title of TRUE SCOTCH SINCE 1846."
TRUE SCOTCH serves as the perfect springboard for LIVE TRUE™, the brand's marketing campaign in select markets. LIVE TRUE focuses on extraordinary people around the world who live according to their own convictions and principles, people who value authenticity above everything - just like John Dewar himself.
Notes to editors
FOR ADDITIONAL INFORMATION PLEASE CONTACT:
Alex Messis - Press Office
For U.S. bottle images, please contact NIKE Communcations
SOURCE DEWAR’S Whisky
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 08:00 PM EDT Reads: 2,021
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 27, 2016 07:30 PM EDT Reads: 1,077
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jul. 27, 2016 06:45 PM EDT Reads: 2,052
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 27, 2016 06:45 PM EDT Reads: 1,155
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
Jul. 27, 2016 06:00 PM EDT Reads: 1,677
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
Jul. 27, 2016 05:45 PM EDT Reads: 868
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Jul. 27, 2016 04:30 PM EDT Reads: 1,619
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 27, 2016 04:30 PM EDT Reads: 1,859
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 27, 2016 04:30 PM EDT Reads: 193
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Jul. 27, 2016 04:18 PM EDT Reads: 217
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 27, 2016 04:15 PM EDT Reads: 1,126
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 27, 2016 04:00 PM EDT Reads: 1,739
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Jul. 27, 2016 04:00 PM EDT Reads: 1,056
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 04:00 PM EDT Reads: 1,523
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 27, 2016 03:30 PM EDT Reads: 974