Welcome!

News Feed Item

DEWAR'S Launches new Packaging and Bottle Design; Backed by "True Scotch Since 1846" Global Marketing Campaign

GLASGOW, Scotland, April 7, 2014 /PRNewswire/ --

DEWAR'S®, the world's most awarded blended Scotch whisky, today announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand's authenticity and legendary heritage to take the iconic brand into the future.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design 

All brand activity moving forward will be under the banner of TRUE SCOTCH SINCE 1846™ - capturing DEWAR'S status as the definitive blended Scotch whisky, distinguished by its peerless provenance, quality and craft.

To celebrate TRUE SCOTCH, the core brand range will be adorned in new packaging that brings to life DEWAR'S remarkable heritage, enabling consumers to hold a piece of the DEWAR'S story in their hands every time they pick up a bottle.

"We are immensely proud of DEWAR'S heritage, and the quality and skill that it has embodied for the past 168 years. TRUE SCOTCH, coupled with the new design, is our way to connect with the past, while embarking on an exhilarating journey into the future," says John Burke, Global Category Director for DEWAR'S. "Our new marketing campaign tells the story of the brand and the exquisite liquid in a real and tangible way, giving every consumer the opportunity to connect with DEWAR'S history."

The DEWAR'S new look and feel begins with a distinctive shape for each bottle in the range. Excellence is expressed in every aspect - from the bold colors, stoppers and seals, to presentation boxes, labeling, bespoke typefaces and product information - all inspired and sourced from the extensive brand archive in Scotland. The labels on the new DEWAR'S bottles incorporate a wealth of special features to help consumers discover the stories behind the Scotch whisky. In addition, all DEWAR'S premium and super-premium whiskies carry individual statements of aging and provenance. As a nod to its heritage and exceptional craft, each bottle of DEWAR'S Signature comes with the unique certificate of authenticity, signed by the Master Blender.

The most distinctive feature of the new DEWAR'S look is the trefoil Celtic truth knot that has been embossed onto the glass of every bottle. A powerful visual representation of DEWAR'S strength and longevity shows three interlocking 'D's that represent the three men of substance who created the company that endures to this day - John Dewar and his sons, John Alexander Dewar and Tommy Dewar. The design is intended to embody Tommy Dewar's famous and widely quoted maxim that "the quality of the article should be its greatest advertisement."

The new DEWAR'S visual identity will launch this month in the United Kingdom, Spain and Greece, followed by all other markets, including the United States, Global Travel Retail, Russia, India and Lebanon. It will be incorporated into all point-of-sale and merchandising assets, to strengthen the impact and differentiation of the brand range.  

The TRUE SCOTCH platform is built on heavyweight foundations. After establishing his wines and spirits business in Perth, Scotland, John Dewar put his name on a bottle of blended Scotch, becoming reputedly the first person ever to do so and making DEWAR'S the world's original brand of blended Scotch whisky. It was DEWAR'S first Master Blender, A J Cameron, who pioneered the process of "marrying" - maturing Scotch whisky in oak barrels for up to six months after blending - which gives DEWAR'S its unique smoothness and finish. In 1893, DEWAR'S was awarded a Royal Warrant by Queen Victoria, and it continues to supply the royal household to this day.

Revered by discerning Scotch whisky drinkers around the globe, John Dewar & Sons has won more than 500 medals for quality and taste. DEWAR'S is, in fact,  the most-awarded blended Scotch whisky in history, and DEWAR'S White Label, with its distinctive heather and honey character, is currently the best-selling blended Scotch in the United States.

"Under the banner of TRUE SCOTCH, the new DEWAR'S visual identity is designed to intrigue and engage consumers in the most direct way possible - bringing the values, aspirations and authenticity of this unique whisky to life, while showing how relevant these qualities remain," adds John Burke. "Throughout its history, DEWAR'S has set the standard for Scotch whisky, paving the way for the title of TRUE SCOTCH SINCE 1846."

TRUE SCOTCH serves as the perfect springboard for LIVE TRUE™, the brand's marketing campaign in select markets. LIVE TRUE focuses on extraordinary people around the world who live according to their own convictions and principles, people who value authenticity above everything - just like John Dewar himself.

Notes to editors

FOR ADDITIONAL INFORMATION PLEASE CONTACT:

Alex Messis - Press Office 
[email protected] 
+44-(0)7716-503-051

For U.S. bottle images, please contact NIKE Communcations

 



Video: 
     http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design

SOURCE DEWAR’S Whisky

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...