|By Business Wire||
|April 7, 2014 11:59 AM EDT||
Syndicaster, the end-to-end video services platform licensed by more than 300 local TV affiliates and newspapers to manage video ingestion, cloud editing, tagging, publishing and monetization, today announced the immediate addition of Facebook to Syndicaster’s “super distribution engine.”
The announcement was made at NAB Show in Las Vegas, where broadcast executives are convening April 5-10 to immerse themselves in new technology solutions for their newsrooms. Many of Syndicaster’s 300 subscribers are regular NAB attendees.
“TV and newspapers owners understand the need to get their content where their audiences are,” said Sean Morgan, founder and CEO of Critical Media, which operates Syndicaster. “Content needs to seamlessly publish to a news outlets’ Web and mobile sites, apps, YouTube channels and more. The addition of Facebook to the Syndicaster ‘super distribution engine’ is just one of several new distribution points slated to be released over the next few months.
“We are excited to have over 25% of U.S. network affiliates on the Syndicaster platform. It is our job to bring together the best hardware for the aggregation of live TV and great apps for in-the-field capture with the best cloud platform for moderation and editing, and couple it with distribution and monetization of all of this great local content,” Morgan continued.
Rich Forsgren, chief technology officer for Erie Times-News, said simplifying the workflow involved in posting from-the-field video would lead to greater exposure and growth of GoErie’s Facebook page beyond its current base of 28,000.
“Video is central to our digital strategy, and our editorial team routinely produces 10 to 15 new video segments a day for visitors to GoErie.com,” said Forsgren. “Syndicaster’s addition of Facebook as an additional video publishing destination means our content will reach an even bigger audience on Facebook, where the ease of social sharing will extend the reach of the GoErie and Erie Times-News brands.”
Syndicaster has scheduled a series of webinars for digital, editorial and newsroom operations personnel to demonstrate the new Facebook Publisher. Register for a session here.
About Critical Media:
Critical Media offers three software-as-a-service products that enable the capture, monitoring, identification, creation, distribution and monetization of video assets via the web in real-time. Critical Media’s global Live TV capture network, capturing over 40 hours of live TV every minute, has been tapped into by hundreds of content owners to edit and publish more than 3.5 million video assets. Syndicaster’s end-to-end video services platform is subscribed to by news-producing television affiliates and newspapers for real-time HD capture, cloud video editing, metadata optimization, real-time speech-to-text transcript creation, and instant publishing, distribution and monetization. Critical Media is headquartered in New York City.
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