Welcome!

News Feed Item

MediaMath Partners With Yahoo, Microsoft and iSocket to Launch Automated Guaranteed Premium Media Buying Within TerminalOne(TM)

Shiny Ads and Yieldex Integrations Coming Soon

NEW YORK, NY -- (Marketwired) -- 04/07/14 -- In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnerships with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide digital marketers with automated, direct access to both guaranteed, premium inventory and non-guaranteed inventory through its TerminalOne Marketing Operating System™.

Through its Automated Guaranteed offering, MediaMath customers are able to leverage the impact of top-tier placements of premium publishers previously only available through manual direct sales channels, while also benefiting from the seamless workflow and efficiency of programmatic media buying. Marketers can now achieve greater success by managing their real-time bidding (RTB) and premium guaranteed buys through one system. Furthermore, incorporating Automated Guaranteed in programmatic media channels offers buyers the ability to take advantage of improved campaign controls, smarter algorithmic decisioning, along with the advanced reporting and insights that one receives with open exchange buying today.

"MediaMath is focused on providing more effective technology for our customers, and the introduction of Automated Guaranteed is part of this continuing effort," said Greg Williams, Co-Founder and SVP of OPEN Partnerships for MediaMath. "By creating a central, transparent view into both guaranteed and non-guaranteed inventory, marketers gain greater control over the pricing, management and optimization of campaigns. This also brings the benefits of programmatic buying to a new sector of digital marketing professionals who expect direct access to premium inventory."

MediaMath buyers are able to easily identify and purchase publisher deals through the Deal Discovery app, accessible in TerminalOne. This offering provides clients with the ability to get inventory availability, pricing, and place guaranteed buys in an automated manner based on client buy parameters. Buyers will be able to programmatically execute guaranteed deals at fixed prices with sites like Yahoo, MSN, as well as premium sites in the iSocket publisher catalog such as Condé Nast, Forbes and USA Today. Yahoo, Microsoft and iSocket, each with unique targeting capabilities for buyers, are the first to integrate within TerminalOne™, with Yieldex and Shiny Ads inventory coming soon.

Merkle, a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation's largest privately held agency, has already started to leverage the partnership between MediaMath and Yahoo. Megan Pagliuca, Merkle's VP and GM of Digital Media commented, "We have been able to seamlessly integrate the buying of guaranteed display inventory into our programmatic process and have already seen a positive ROI. As MediaMath continues to develop such strategic relationships with top publishers, we are sure to see even greater campaign performance."

Current integrated partners provide U.S.-based guaranteed inventory, but access to global inventory will be available soon.

About MediaMath

Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 percent of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.

Media Contact
Matt Caldecutt
Blast PR on behalf of MediaMath
917-698-0810
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...