Welcome!

News Feed Item

New Bridgestone Tire Lets Drivers Travel Up To 50 Miles On A Flat

DriveGuard tire line makes run-flat technology widely available to consumers

NASHVILLE, Tenn., April 7, 2014 /PRNewswire/ -- Bridgestone Americas today announced the launch of a new line of tires aimed at alleviating the worry, frustration and inconvenience associated with a flat tire. DriveGuard tires from Bridgestone are the first full line of mass-market replacement tires available for coupes, sedans and wagons not originally equipped with run-flat tires. Featuring specially designed run-flat technology, DriveGuard tires give drivers the ability to continue driving up to 50 miles (80 kilometers) at maximum speeds of 50 miles (80 kilometers) per hour if a puncture or loss of pressure should occur.           

A recent survey,* conducted online in March by Harris Poll on behalf of Bridgestone among over 2,800 U.S. drivers age 18+, shows nearly three-quarters (74 percent) of drivers on the road today have experienced a flat tire, and 61 percent agree getting a flat tire would have a major impact on their day.

"There's never a good time for a flat tire," said Robert Saul, Senior Product Manager, Bridgestone Americas. "With DriveGuard tires, even if a flat tire strikes, drivers are empowered to keep moving. They can avoid the immediate burden and circumstances, and choose when and where to have their tire repaired or replaced."

Based on the survey, six in 10 drivers (60 percent) claim they know how to change a flat tire, but nearly two-thirds (64 percent) of drivers would still call someone for help. Women drivers are more than twice as likely to call for help as men (86 percent versus 41 percent, respectively), with only 14 percent of women saying they would change a flat tire themselves, compared to 59 percent of men who say the same.*

"While appealing to all drivers, we believe safety-minded drivers especially will benefit from the technology that DriveGuard offers," said Saul. "Whether you're on the side of the road, en route to a business meeting or in your child's school parking lot — if you're waiting on help to arrive, then you're stuck. With DriveGuard tires, drivers can continue their journey because there is no reason to stop or wait."

Similar run-flat technology has been available as original equipment on select premium vehicles. Unlike some earlier generations of run-flat tires, DriveGuard tires deliver the quiet, comfortable ride and confident handling of a premium touring tire.

DriveGuard tires are available in the United States and Canada for coupes, sedans and wagons with tire pressure monitoring systems (TPMS), and come with a 50,000 (80,000 kilometers) to 60,000 (100,000 kilometers) mileage treadwear warranty. DriveGuard tires are available in 32 sizes, 15" to 19" rim diameters and 35 to 65 series.

To learn more about DriveGuard tires from Bridgestone, or to find a Bridgestone retailer, consumers should visit www.DriveGuard.com. DriveGuard will be available May 1, 2014.

Survey Methodology

*This survey was conducted online within the United States by Harris Poll on behalf of Bridgestone from March 13-17, 2014 among 3,035 U.S. adults ages 18 and older of whom 2,835 are drivers. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.  For complete survey methodology, including weighting variables, please contact Rachel Withers, [email protected].

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

SOURCE Bridgestone Americas, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...