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ProfNet Experts Available on Social Media for Business, Lead Generation, More

Also in This Edition: Jobs for Writers and Media Industry Blog Posts

NEW YORK, April 7, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing. To receive these updates by email, send a note to [email protected] with the industries you cover, and we'll add you to the appropriate edition. 

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  • The Necessity for Social Media in Businesses
  • Creating Online Marketing Campaigns
  • Lead Generation and SEO
  • Utilizing Technology to Improve Businesses
  • Using Technology to Analyze Business Processes
  • Cloud Computing, IT Consulting, Managed IT Services, IT Infrastructure, IT Security
  • The Role of E-Commerce in Wedding Planning
  • Millions Affected by GM Ignition Switch Recalls
  • Energy Boom Supporting Chinese Investment


  • Reporter, Texas Courts – Law 360 (TX)
  • Metro Producer – The Boston Globe (MA)
  • Senior Editor – CNET en Espanol (CA)


  • Press Releases: The Most Trusted Form of Company-Generating News
  • Blog Profiles: Social Media and PR
  • Grammar Hammer: Shoulda, Woulda, Coulda


The Necessity for Social Media in Businesses
Marie Alonso
Content and Social Media Strategist
Miles Technologies
"Social media is a mandate for competitive businesses -- not a choice. Social media is not evaporating, it is a communications opportunity to generate leads and build brand awareness. Ignoring content strategy for creating expansive social media messaging is a recipe for disaster."
Alonso is a content strategist and online marketing specialist at Miles Technologies in Moorestown, N.J. A former newspaper reporter and technology editor, she works with businesses to develop content marketing campaigns rich with brand journalism, creative social media and thought leadership content. She is an expert in social media, content marketing, inbound marketing, content strategy, visual content marketing, brand journalism, public relations, blogging, online reputation strategy and management. She is a contributor to the Philadelphia Business Journal, The VAR Guy and SteamFeed, on topics of social media, content marketing, online marketing and social strategies. Links can be provided to content published on these online platforms.
Website: http://www.milestechnologies.com
Expert Contact: [email protected]estechnologies.com

Creating Online Marketing Campaigns
Alexis Kumasaka
Online Marketing Expert
Miles Technologies
"Creating online marketing campaigns is a collaborative process with many layers of strategy, from keyword optimization to lead generation tracking. There is no perfect formula -- only the opportunity for a perfect formula."
Kumasaka is Google AdWords Certified and Google Analytics Certified. That means she is amazingly accomplished at creating online marketing programs that generate leads. She manages client accounts and develops comprehensive online marketing strategies based on clients' goals and requirements. She also develops methods to track lead generation and measure effectiveness of marketing efforts, conducting regular calls and meeting with clients to review relevant metrics to best determine future goals. Always with an amazing smile, she works tirelessly to identify opportunities for Miles Technologies to help clients shine with effective email marketing and social media strategies. Plus, she implements SEO tactics that encompass keyword optimization, rich snippets, meta tags, copywriting and inbound/outbound linking strategies -- building lead generation success stories.
Website: http://www.milestechnologies.com
Media Contact: Marie Alonso, [email protected]

Lead Generation and SEO
Sam Binks
Online Marketing Expert
Miles Technologies
"Lead generation is everything -- SEO is the road to everything. It's a road with loads of twist and turns, but with analytics, strategy and planning, it is a road that can lead to great business growth and success."
Binks comes to Miles Technologies from the United Kingdom, where he owned his own successful boutique online marketing business, focused on search engine optimization (SEO) strategies, pay-per-click (PPC) campaigns, link building and custom content generation. She is Google Analytics Certified and an expert in researching and building SEO campaigns focused on ROI. Managing customer relationships dedicated to Google AdWords campaigns, she performs geographic targeting of densely populated locations to increase PPC success rates and has developed strategies that produce results. Highly organized, her ability to generate creative content, build organic links and elevate SEO performance for clients of Miles Technologies is almost the stuff of legends. One thing she really knows about: generating leads.
Website: http://www.milestechnologies.com
Media Contact: Marie Alonso, [email protected]

Utilizing Technology to Improve Businesses
Chris Miles
Miles Technologies
"Businesses and people can accomplish more by utilizing technology. Business that will thrive are ones that embrace progressive technologies, abandon operating with disparate, diverse systems and utilize comprehensive business operations solutions to operate all aspects of their business in today's mobile world.
Miles is an expert in business technologies including cloud computing, custom software, software development, Web design, business automation, IT infrastructure, online marketing, and digital marketing. He is the founder of Miles Technologies, launched in 1997. Miles Technologies is the Gold Winner of the 2013 Philadelphia Business Journal Best Places to Work. He is a contributor to Score.org and Small Business Trends. Miles is an award-winning entrepreneur and business technologies expert, founder of Miles Technologies (1997) in Moorestown, NJ. He has been featured by CBS Philadelphia, as well as the Philadelphia Inquirer and Philadelphia Business Journal -- plus additional online and print publications -- for his expertise in business technologies.
Blog: http://blog.milestechnologies.com
Website: http://www.milestechnologies.com
Media Contact: Marie Alonso, [email protected]

Using Technology to Analyze Business Processes
JP Lessard
President, Business Software Solutions
Miles Technologies
"Each project brings its own set of requirements and most times these requirement are quite complex. The goal is always to ensure that projects are delivered on time and that they meet – and exceed – all customer expectations. This is an intentional process, to define, determine and develop software and web applications that are graphically beautiful and robust with functionality."
Lessard is an exceptional project champion for the clients of Miles Technologies. An integral leader in the development team of the company's cloud-based business management software solution, business by MILES, he has nearly 15 years of experience in information systems, software team management, business analysis and solution design. With extensive expertise in the analysis of businesses processes, he is a strategic force in the management and planning for all software services, including software systems architecture, business process engineering, database design and management, website design, mobile applications, systems integration and more. His ongoing and exemplary leadership of more than 40 software professionals, including business analysts and project managers, results in superior client engagement and customer service. He coordinates the vision of countless business software solutions for clients of Miles Technologies, helping businesses -- and people -- accomplish more by optimizing technology.
Website: http://www.milestechnologies.com        
Media Contact: Marie Alonso, [email protected]

Cloud Computing, IT Consulting, Managed IT Services, IT Infrastructure, IT Security
Dan Carpenter
President, IT Services
Miles Technologies
"Taking advantage of cloud computing can save a business money on hardware, IT staff, energy costs, technical support, software updates and more. Without an in-house data center, for example, companies avoid the hassle of ongoing maintenance for IT equipment and services and can truly focus on the goals and services of the company, itself, not its IT infrastructure."
Carpenter has so many Microsoft, Cisco and CompTIA certifications and professional merits it would take an entire webpage to note them all, but just for a fast look: Microsoft Certified Technology Specialist: Windows Server Application Infrastructure; Microsoft Certified Technology Specialist: Windows Server Network Infrastructure Configuration; Certified Internet Web Professional: CIW Web Foundations Associate; Certified Internet Web Professional: Web Design Specialist; CompTIA Security+ and many more. An MBA with a concentration in information technology, he played no small role in the growth and success of the award-winning business that is Miles Technologies. He researches, develops and creates diverse IT projects for clients and is responsible for all aspects of information technology at Miles Technologies. Working in the field of IT professionally since age 17, he has completed multiple degrees and certifications to ensure clients of Miles Technologies can rest easy knowing their IT is secure, functional and efficient. His executive leadership abilities give him a tremendous edge in overseeing his division of more than 60 IT professionals, including experts in cloud technologies. He is committed to providing clients of Miles Technologies with cutting edge information technology crucial for peak business operations performance. Overseeing the company's legion of IT consultants, he drives around the clock service and support -- keeping thousands of clients up and running.
Website: http://www.milestechnologies.com
Media Contact: Marie Alonso, [email protected]

The Role of E-Commerce in Wedding Planning
Nancy Lee
"As technology continues to play a large role in our lives and makes things quicker and easier, newlyweds will continue to tread the fine line between innovation and tradition.  E-commerce continues to play a huge role in wedding planning and will continue in years to come."
Lee is available to discuss the role of e-commerce in wedding planning. You will see from her ProfNet profile that she is extremely media savvy and has been published many times on topics such as gift registries, weddings, baby showers, women in business and overall lifestyle topics.
ProfNet Profile: http://www.profnetconnect.com/nancylee  
Website: http://www.MyRegistry.com 
Media Contact: Allen Cohen, [email protected]

Millions Affected by GM Ignition Switch Recalls
Eugene R. "Gene" Egdorf
The Lanier Law Firm in Houston
"The number of vehicles recalled by General Motors over faulty ignition switches has grown by nearly 1 million with the recent announcement of additional model years containing a dangerous defect that causes airbags to malfunction. According to GM, 13 people have been killed in accidents involving faulty ignition switches, and more than 2.5 million GM vehicles are being recalled overall. In the interest of safety, we hope GM owners take heed and get their vehicles repaired as quickly as possible. GM says there are 13 deaths, but we think there may be many more, and GM should be held responsible in a court of law."
Media Contact: Bruce Vincent, [email protected]

Energy Boom Supporting Chinese Investment
Debra Villarreal
Thompson & Knight in Dallas
"Joint-venture investments in U.S. energy holdings by Chinese state-owned and private enterprises continue to grow. This trend is motivated in large part by the need for Chinese entities to understand the management techniques and technology of American energy companies. With the U.S. now on track to becoming the world's largest oil and gas producer, and China already the world's largest consumer, such partnerships can be mutually beneficial. China has enormous shale gas reserves, but production has been slow due to a variety of economic and geographic challenges. They recognize the need to learn from and partner with domestic producers, consistent with contractual and governmental restrictions. Meanwhile the infusion of Chinese capital allows U.S. companies to continue exploration and production from our own reserves."
Media Contact: Barry Pound, [email protected]


Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

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Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

  • PRESS RELEASES: THE MOST TRUSTED FORM OF COMPANY-GENERATED NEWS. Press releases are the most trusted source of company-generated news, according to a study. Press releases won by a long shot – 33 percent of respondents trust them the most, followed by articles authored by the CEO (16 percent), blog posts by the CEO (4 percent) and advertisements (3 percent): http://prn.to/1gtBa0i
  • BLOG PROFILES: SOCIAL MEDIA & PR. Interested in all things social media? In this week's Blog Profiles, Christine Cube reviews some social media blogs that both interesting and informative. Check them out: http://prn.to/1mDcB6e
  • GRAMMAR HAMMER: SHOULDA, WOULDA, COULDA. "Should, Woulda, Coulda" are contractions for "should have," "would have," and "could have." But there's often confusion with how things sound when you're speaking. Cathy Spicer breaks it down in this week's edition of Grammar Hammer: http://prn.to/P9cVhG

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