Welcome!

News Feed Item

Social TV, 6th edition: Comprehensive Analysis of the Social TV Market

DUBLIN, April 7, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/wzfgwv/social_tv_6th) have announced the addition of the "Social TV, 6th edition: Comprehensive Analysis of the Social TV Market" report to their offering.

     (Logo: http://photos.prnewswire.com/prnh/20130307/600769 )

In-depth analysis of the Social TV market in a comprehensive report

In the run-up to Twitter's IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social TV - how television viewers discuss and engage with TV programming and advertising via social networks.

This spontaneous viewer behaviour, enabled by the boom in social media, smartphones and tablets, is impacting the global television-advertising ecosystem: ratings, tune-in, commercials, sponsorship, programming, formats and distribution.

The rival social networks are continuously launching multiple Social TV initiatives:

  • Creating innovative Social TV features for their users
  • Developing new business opportunities
  • Striking key international partnerships with multiple broadcasters, advertisers and distributors

Twitter's Amplify product, for instance, shows its users instant replays of exciting sports highlights embedded in a tweet, and gains Twitter and the broadcaster revenue from sponsor pre-roll ads.

Broadcaster partners include CBS, NBCUniversal, Viacom (US and international), ESPN and TF1, with sponsors such as AT&T, Coke Zero, Ford, General Electric and Unilever.

Facebook's Public Feed and Keyword Insights data tools enable broadcasters to engage Facebook users by displaying their real-time reactions and opinions within TV shows, which also gives the social network valuable on-air promotion.

Partners include ABC, BSkyB, CNN, Fox Sports and NBC, for Dancing with the Stars, sports and news programming.

Key Topics Covered:

EXECUTIVE SUMMARY: HAS TWITTER WON THE BATTLE FOR SOCIAL TV?

1. WHY TWITTER HASN'T WON THE BATTLE FOR SOCIAL TV JUST YET

2. TWITTER AND TV

3. FACEBOOK AND TV

4. SOCIAL TV PROVIDERS AS COMPETITORS

CHALLENGES FOR SOCIAL TV

5. BROADCASTERS POSITIONING AGAINST FACEBOOK AND TWITTER

6. CRITIQUES OF SOCIAL TV

7. RISK FACTORS FOR SOCIAL TV

THE TELEVISION INDUSTRY - EXECUTING SOCIAL TV STRATEGIES

8. BROADCASTERS BOOST TV RATINGS AND REVENUE

9. SOCIAL MARKETING OF TV SHOWS AND CHANNELS

10. BROADCASTER APPS AND INTEGRATING SOCIAL TV

11. SPONSORSHIP, WEB ADS AND TRANSACTIONAL REVENUES

12. PRODUCERS ENHANCE TV SHOWS WITH SOCIAL MEDIA

13. PAY-TV OPERATORS: VIDEO CHAT AND SOCIAL RECOMMENDATION

SOCIAL TV ADVERTISING

14. TELEVISION ADVERTISING, TWITTER AND FACEBOOK

15. SOCIAL TV ADVERTISING CAMPAIGNS

SOCIAL TV PROVIDERS

16. COMPANY PROFILES OF SOCIAL TV PROVIDERS

SOCIAL TV RESEARCH AND DATA

APPENDIX I - FACEBOOK AND TWITTER USER NUMBERS COMPARED WITH TV

APPENDIX II - WHY AND HOW VIEWERS PARTICIPATE IN SOCAL TV

APPENDIX III - THE EFFECTS OF SOCIAL TV ON TELEVISION VIEWING

APPENDIX IV - SOCIAL TV ACTIVITY ON SECOND SCREENS

Companies Mentioned:

  • A&E
  • ABC
  • ACTV8.ME
  • AMC
  • AT&T U-Verse
  • Arktan
  • Audi
  • BBC
  • BET
  • Bluefin Labs
  • Bravo
  • Budweiser
  • CBS
  • Channel 4
  • Coca-Cola
  • Comcast
  • ConnecTV
  • Cox Communications
  • Dijit (NextGuide)
  • Discovery Networks
  • Dish Network
  • Doritos
  • Ex Machina
  • Facebook
  • Fox Broadcasting
  • FremantleMedia
  • GetGlue
  • HBO
  • ITV
  • IntoNow (Yahoo)
  • Kraft Foods
  • Kwarter
  • Lexus
  • Lincoln
  • MTV
  • Mercedes-Benz
  • Mobile
  • NBCU
  • Nielsen and NM Incite
  • Pepsi
  • Red Bull
  • Rimmel
  • SECTORS
  • Shazam
  • Showtime
  • SnappyTV
  • SocialSamba
  • Syfy
  • TF1
  • TOK.tv
  • TVplus
  • Technology
  • Telemundo
  • Thuuz
  • Tomorrowish
  • Toyota
  • Trendrr
  • Turner Broadcasting
  • TvTak
  • Twitter
  • USA Network
  • Univision
  • VW Golf
  • Verizon FiOS TV
  • Viacom
  • Viggle
  • Zeebox

For more information visit http://www.researchandmarkets.com/research/wzfgwv/social_tv_6th

Media Contact: Laura Wood, +353-1-481-1716, [email protected]

SOURCE Research and Markets

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...