Welcome!

News Feed Item

thePlatform Forges New Strategic Relationship with Adobe to Serve Major Media and Entertainment Companies

-Launch comprehensive technical integration of Adobe® Primetime and thePlatform's mpx video publishing system

SEATTLE, April 8, 2014 /PRNewswire/ -- At the 2014 NAB Show, thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced a new strategic relationship with Adobe to serve broadcasters, programmers, pay-TV operators, and other major media companies. Specifically, the two companies have integrated Adobe® Primetime and thePlatform's mpx video management system as part of an end-to-end IP-video solution that the companies will sell jointly to customers. 

Adobe and thePlatform Integration

Adobe and thePlatform have a long history of working collaboratively to serve major media companies. Most recently, the companies worked together to support NBC Olympics' online production of the 2014 Olympic Winter Games in Sochi. The new agreement codifies the complementary capabilities of both companies in order to address the highly dynamic and complex needs of TV programmers and operators. 

"As a global pioneer in online video, Adobe continues to lead the industry with powerful innovations like Adobe Primetime," said Ian Blaine, CEO of thePlatform. "Behind the scenes, our two companies are often at the table together for the biggest initiatives in online video. Today's announcement strengthens that alignment. We expect great things from this deep product integration and joint-selling relationship."

"thePlatform is recognized as a leading online video platform built for global broadcasting and distribution scale serving the TV industry today," said Jeremy Helfand, vice president, Primetime at Adobe. "This new relationship plays to both of our strengths, and will benefit our collective customers. Adobe Primetime continues to gain rapid adoption from major programmers and pay-TV service providers." 

Product Integration of Adobe Primetime and mpx 

Each company is responsible for managing complementary capabilities within the joint solution. Specifically, thePlatform's cloud-based mpx system enables clients to:

  • Automatically publish video for playback in Primetime Players;
  • Easily create custom video players for PCs, tablets, smartphones, and OTT devices, leveraging the integration of the Adobe Primetime Player SDK within thePlatform's Player Dev Kit.
  • Automatically ingest video via Feed Readers or Watch Folders, and dynamically update online video channels when new video or editorial content is available;
  • Manage and enhance metadata of all video assets, and use mpx TV Data Services to provide deep search capabilities and more interactive internet TV experiences;
  • Set viewing rights, playback authorization and monetization policies to enforce obligations between content owners and distributors for both on-demand and live video (entitlements, restrictions, commerce); and
  • Schedule, monitor and manage live events, and then have that footage seamlessly converted into on-demand video libraries.

Adobe Primetime the industry's most advanced TV delivery and monetization platform for programmers and pay-TV service providers, contributes the following elements of the joint solution:

  • Management of subscriber authentication via Adobe Primetime pay-TV pass;
  • Adobe Primetime digital rights management (DRM) capability provides scalable and efficient workflow for programmers and operators to protect video content across devices and platforms; Adobe Primetime DRM is UltraViolet-approved and also offered via the cloud;
  • Ad decisioning to improve efficiency and visibility with campaign management, creative trafficking, forecasting, inventory management, and reporting;
  • Ad insertion for client-side and cloud-based dynamic ad insertion for VOD, linear and live video content to increase viewer engagement and boost revenue;
  • Quality of experience (QoE) monitoring provides real-time insight on video quality, viewer engagement, and ad impressions enabling customers to troubleshoot issues before they arise; and
  • Comprehensive understanding of audience viewing and engagement with essential ad content video analytics

Customers can manage the entire video workflow of the joint solution via mpx's simple Web-based console. Both companies also provide industry leading, enterprise-grade level support and service level agreements (SLAs) for online video. 

Additional information about Adobe Primetime is available at www.Adobe.com/solutions/primetime.html. Additional information about thePlatform is available at www.thePlatform.com

About Adobe Primetime
Adobe Primetime enables programmers and pay TV service providers to capitalize on the rising consumer interest in watching TV across IP-connected screens. The platform tightly integrates Adobe's video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime's interoperable components can be deployed individually to fit specific infrastructure needs, or deployed as an end-to-end solution to handle the entire broadcast-to-IP workflow.

About thePlatform:
thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, Astral, BT, Cablevision, CBC, Comcast, Cox Communications, E!, Engage Sports Media, the Golf Channel, Fox Sports, HIT Entertainment, Liberty Global, LSDLive, NBC Local Media, NBC Sports, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, Viaplay, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.

Photo - http://photos.prnewswire.com/prnh/20140408/SF00208-INFO

SOURCE thePlatform

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
For years the world's most security-focused and distributed organizations - banks, military/defense agencies, global enterprises - have sought to adopt cloud technologies that can reduce costs, future-proof against data growth, and improve user productivity. The challenges of cloud transformation for these kinds of secure organizations have centered around data security, migration from legacy systems, and performance. In our presentation, we will discuss the notion that cloud computing, properl...
"We began as LinuxAcademy.com about five years ago as a very small outfit. Since then we've transitioned into more of a DevOps training company - the technologies and the tooling around DevOps," explained Doug Vanderweide, an instructor at Linux Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
They say multi-cloud is coming, but organizations are leveraging multiple clouds already. According to a study by 451 Research, only 21% of organizations were using a single cloud. If you've found yourself unprepared for the barrage of cloud services introduced in your organization, you will need to change your approach to engaging with the business and engaging with vendors. Look at technologies that are on the way and work with the internal players involved to have a plan in place when the ine...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
DevOps with IBMz? You heard right. Maybe you're wondering what a developer can do to speed up the entire development cycle--coding, testing, source code management, and deployment-? In this session you will learn about how to integrate z application assets into a DevOps pipeline using familiar tools like Jenkins and UrbanCode Deploy, plus z/OSMF workflows, all of which can increase deployment speeds while simultaneously improving reliability. You will also learn how to provision mainframe syste...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...