News Feed Item

Adobe Announces Primetime 2.0 With Cloud Ad Insertion; Demos 4k Support at NAB

At the 2014 NAB Show, Adobe (Nasdaq:ADBE) today announced a major new release of Adobe Primetime, the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. Primetime 2.0 includes a new cloud ad insertion service that lets customers insert ads into live, linear and on-demand content across any platform, giving them the flexibility and reach to monetize content on any device. Adobe also unveiled Concurrency Monitoring as an extension to the Emmy award-winning Primetime PayTV Pass service allowing customers to manage the number of streams accessed across each device.

Adobe Primetime previews 4K UHDTV at NAB this week. (Photo: Business Wire)

Adobe Primetime previews 4K UHDTV at NAB this week. (Photo: Business Wire)

“Primetime has become the leading platform to deliver and monetize TV Everywhere at scale for broadcasters and pay-TV providers,” said Jeremy Helfand, vice president, Primetime, Adobe. “This new release of Primetime takes advantage of the latest industry innovations and introduces new capabilities that drive strong viewer engagement and greater flexibility for monetization.”

Since its launch at NAB in 2013, Primetime has been adopted by major customers worldwide including Comcast, NBC Sports, Turner Broadcasting, Tennis Channel, and M6 RTL Group and has supported massive events such as the Sochi Olympics for NBC Sports. Latest customer wins include Shaw Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB) and WWE have started using Primetime to deliver live and on-demand video content across desktops and XBox 360 gaming consoles.

At the conference this year, Adobe is demonstrating major product innovations, including MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will enable media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. New capabilities in Adobe Primetime include:

  • Cloud ad insertion offers maximum device scale and enables content monetization on any connected device without requiring client code for ad insertion. The technology supports all TV content and is compatible with HLS to deliver any ad to any viewer on any screen. The existing client-side ad insertion capability, which ensures that broadcasters don’t have to tap into large server capacities to reach large audiences, combined with cloud ad insertion, makes Primetime the industry’s only delivery and format agnostic solution for content monetization. It also offers maximum flexibility and scale for companies that sell TV ads across devices. Primetime cloud ad insertion is available today.
  • 4K support ensures that Primetime customers can deliver the highest resolution content to the latest set of digital home devices allowing consumers to enjoy stunning viewing experiences. Primetime leverages the latest UHDTV hardware capabilities to ensure fully optimized performance. Support for 4K is being previewed at NAB and is expected to ship in 2014.
  • Primetime 2.0 also offers support for the new MPEG-DASH streaming format in its core video engine layer. Support of the new industry standard gives programmers and operators the flexibility to deliver consistent video experiences across devices using their preferred format. MPEG-DASH support will ship by the end of 2014.
  • In addition to desktop operating systems, SmartTVs, Android and iOS devices, Primetime 2.0 now supports XBox 360 gaming consoles and Roku devices.

Adobe continues to advance industry partnerships for Primetime. Adobe and thePlatform announced a partnership today to integrate thePlatform’s mpx video management system, including its Player Development Kit (PDK) with Adobe Primetime, across all devices supported by Primetime. This partnership offers seamless integration for joint customers, increasing viewer engagement, and reducing time to market and total cost of ownership. For more info visit www.theplatform.com.

About Adobe Primetime

Adobe Primetime enables programmers and pay-TV service providers to capitalize on the rising consumer interest in watching TV across IP-connected screens. The platform tightly integrates Adobe’s video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s interoperable components can be deployed individually to fit specific infrastructure needs, or deployed as an end-to-end solution to handle the entire broadcast-to-IP workflow.

Additional Resources

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...