Welcome!

News Feed Item

Adobe Announces Primetime 2.0 With Cloud Ad Insertion; Demos 4k Support at NAB

At the 2014 NAB Show, Adobe (Nasdaq:ADBE) today announced a major new release of Adobe Primetime, the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. Primetime 2.0 includes a new cloud ad insertion service that lets customers insert ads into live, linear and on-demand content across any platform, giving them the flexibility and reach to monetize content on any device. Adobe also unveiled Concurrency Monitoring as an extension to the Emmy award-winning Primetime PayTV Pass service allowing customers to manage the number of streams accessed across each device.

Adobe Primetime previews 4K UHDTV at NAB this week. (Photo: Business Wire)

Adobe Primetime previews 4K UHDTV at NAB this week. (Photo: Business Wire)

“Primetime has become the leading platform to deliver and monetize TV Everywhere at scale for broadcasters and pay-TV providers,” said Jeremy Helfand, vice president, Primetime, Adobe. “This new release of Primetime takes advantage of the latest industry innovations and introduces new capabilities that drive strong viewer engagement and greater flexibility for monetization.”

Since its launch at NAB in 2013, Primetime has been adopted by major customers worldwide including Comcast, NBC Sports, Turner Broadcasting, Tennis Channel, and M6 RTL Group and has supported massive events such as the Sochi Olympics for NBC Sports. Latest customer wins include Shaw Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB) and WWE have started using Primetime to deliver live and on-demand video content across desktops and XBox 360 gaming consoles.

At the conference this year, Adobe is demonstrating major product innovations, including MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will enable media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. New capabilities in Adobe Primetime include:

  • Cloud ad insertion offers maximum device scale and enables content monetization on any connected device without requiring client code for ad insertion. The technology supports all TV content and is compatible with HLS to deliver any ad to any viewer on any screen. The existing client-side ad insertion capability, which ensures that broadcasters don’t have to tap into large server capacities to reach large audiences, combined with cloud ad insertion, makes Primetime the industry’s only delivery and format agnostic solution for content monetization. It also offers maximum flexibility and scale for companies that sell TV ads across devices. Primetime cloud ad insertion is available today.
  • 4K support ensures that Primetime customers can deliver the highest resolution content to the latest set of digital home devices allowing consumers to enjoy stunning viewing experiences. Primetime leverages the latest UHDTV hardware capabilities to ensure fully optimized performance. Support for 4K is being previewed at NAB and is expected to ship in 2014.
  • Primetime 2.0 also offers support for the new MPEG-DASH streaming format in its core video engine layer. Support of the new industry standard gives programmers and operators the flexibility to deliver consistent video experiences across devices using their preferred format. MPEG-DASH support will ship by the end of 2014.
  • In addition to desktop operating systems, SmartTVs, Android and iOS devices, Primetime 2.0 now supports XBox 360 gaming consoles and Roku devices.

Adobe continues to advance industry partnerships for Primetime. Adobe and thePlatform announced a partnership today to integrate thePlatform’s mpx video management system, including its Player Development Kit (PDK) with Adobe Primetime, across all devices supported by Primetime. This partnership offers seamless integration for joint customers, increasing viewer engagement, and reducing time to market and total cost of ownership. For more info visit www.theplatform.com.

About Adobe Primetime

Adobe Primetime enables programmers and pay-TV service providers to capitalize on the rising consumer interest in watching TV across IP-connected screens. The platform tightly integrates Adobe’s video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s interoperable components can be deployed individually to fit specific infrastructure needs, or deployed as an end-to-end solution to handle the entire broadcast-to-IP workflow.

Additional Resources

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...