Welcome!

News Feed Item

C&A Warns of Supply Shortage for Organic Cotton

DÜSSELDORF, Germany, April 8, 2014 /PRNewswire/ --


C&A brochure "Let's take Bio Cotton to everyone every day"

Despite an increasing demand in international markets, global production of organic cotton continues to decline. This development bears ecological, social and economic consequences for all in the worldwide supply chain for organic cotton. Measured against the global production of cotton, the share of organic cotton today is only 1 percent.

For C&A Europe, which has been dedicated to promoting organic cotton production for 10 years already, counteracting this step backwards is a special priority.

Thorsten Rolfes, Head of Corporate Communications Europe, explains, "We are now at a critical point in which the demand for organic cotton is exceeding the supply. The availability uncertainty tied to this threatens to endanger long-term investment in organic cotton."

After worldwide production of organic cotton continuously rose up to the year 2011, crop yields subsequently sank by 8 percent in the following years. Regardless of the fact that, at the same time, 50 percent of the production countries increased their production of organic cotton. Reasons for this are e.g. lack of knowledge regarding organic cultivation methods and lacking cooperation between the communities.

To spread awareness of this problem, C&A is now publishing the informational brochure "Let's take Bio Cotton to everyone every day." This comprehensively explains the added value and current challenges of organic cotton production, and shows opportunities for all those in the global supply chain. Here, C&A sees garment industry companies as having particular responsibility.

"Brands play a key role in the development of organic cotton as a sustainable resource. Some brands are taking action, but the supply crisis shows that much more needs to be done. Collaboration is the key - working in partnership with experts, local communities and governments can enable organic cotton to realize its full potential," says Rolfes. "But firms can make a difference not only in the production countries but also in the sales markets by making their customers aware of the subject of organic cotton. In our experience, it is possible to create awareness, fulfill the demand and be profitable."

C&A is currently the largest buyer of organic cotton and sold over 100 million products made from organic cotton in the fiscal year 2013 - another significant increase in comparison to the previous year. The share of organic cotton against the total cotton collection is 38 percent. All cotton in C&A products labelled with Bio Cotton is 100 percent certified organic cotton - never blended. Seventy-five percent of the processed organic cotton, which is cultivated without the use of pesticides and artificial fertilizers, comes from farm projects supported by the C&A Foundation - around 60,000 farmers in India benefit from these projects. The social- and environmental programs place focus on the local communities in the production regions with the aim of improving the living conditions of the cotton farmers who work there. Examples of projects include drip irrigation and the provision of organic seeds, along with instruction for the farmers and other important partners in the organic cotton supply chain.

"CottonConnect" also adheres to these principles and is an independent company founded by C&A in partnership with Textile Exchange and Shell Foundation. The objective of "CottonConnect" is to more sustainably structure the global cotton supply chain through collaboration with 22 textile retail companies and fashion brands. All profits are exclusively reinvested.

C&A has set itself the long-term goal of procuring its entire cotton collection from sustainable production by the year 2020. At the same time, C&A Foundation is supporting a number of initiatives aimed at increasing organic production and improving farmer livelihoods.  Recently, the foundation, in partnership with CottonConnect, held the first Organic Cotton Roundtable in India as a "Call to Action" for stakeholders to come together to address the decrease in production.

You can find more information on organic cotton at C&A and the brochure "Let's take Bio Cotton to everyone every day" at http://www.canda.com/biocotton.

About C&A Europe: 

With over 1,575 stores in 21 European countries and over 37,500 employees, C&A Europe is one of the leading fashion retail firms in Europe. C&A Europe is a company of Cofra Holding AG.

Press contact: 

C&A Europe 

Fashion Center
Wanheimer Straße 70
D-40468 Düsseldorf

Thorsten Rolfes 
Corporate Communications C&A Europe
T +49.211.9872-2749
F +49.211.9872-2748
M +49.172.2020023
[email protected]

 


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...