Welcome!

News Feed Item

Harley-Davidson Launches Ultimate Touring Ride, Discover More

OXFORD, England, April 8, 2014 /PRNewswire/ --

- One Harley-Davidson motorcycle set to make epic 20,000 km road trip across the best touring roads in Europe, Middle East and North Africa -

The countdown is on to Discover More, an iconic touring and online experience from Harley-Davidson that will see a Harley-Davidson® Street Glide® motorcycle take to some of the most incredible touring roads across Europe, Middle East and North Africa, travelling over 20,000km across more than 30 countries.

Starting on the 5th May 2014 in the Middle East, the Discover More Street Glide bike will begin its journey across two continents, riding some of the best touring roads whilst discovering vibrant cultures, sights and sounds that represent the passion, self-expression and discovery of Harley-Davidson touring.

The epic ride will be enlisting the service of over 50 specially selected riders from across Europe, Middle East and North Africa to ride legs of the tour and share their stories online. The riders taking to the road will include a variety of social media fans, celebrities, journalists and influential touring riders. Following the launch of Project RUSHMORE in August 2013, a customer-driven effort by Harley-Davidson to fundamentally improve every aspect of the touring ride, Discover More will demonstrate the amazing experiences that can be had on touring roads across Europe, Middle East and North Africa while enjoying the superb handling and comfort of a Harley-Davidson motorcycle.

To document the tour, Harley-Davidson has partnered for the first time with creative production collaboration KngLAD and itdrewitself to capture the genuine moments of emotion, adventure and discovery experienced on each twist and turn of the journey. A three-person production team will be filming every step of the tour, capturing amazing rider stories and creating engaging content that shows the excitement and thrills of touring on a Harley-Davidson motorcycle. Fans across the globe will be able to tune in to real-time updates, photos and videos from the tour via social media and the Discover More website (http://www.h-d.com/discovermore).

The finale of Discover More will see the Street Glide arrive at European Bike Week, Austria on the 6th September 2014. Discover More riders will celebrate the culmination of the tour with thousands of other passionate motorcycle fans at Europe's biggest open and free bike festival. The motorcycle, which will be joined by hundreds of other passionate touring riders while out on the road, will be displayed at exhibitions in Europe towards the end of 2014 for fans to see.

Matthew Knott, Harley-Davidson EMEA Communications Manager, commented: "We are very excited to be launching Discover More, which will be the biggest single touring ride ever hosted by Harley-Davidson across Europe, Middle East and Africa. Following the launch of Project RUSHMORE in August last year, Discover More will showcase the incredible adventures and discoveries that can be made while riding a Harley-Davidson touring motorcycle."

Local market routes and riders will be announced in due course. Join the conversation on social media using #DiscoverMore2014 and visit http://www.h-d.com/discovermore for all the latest Discover More news and updates.

Notes To Editors 

About Harley-Davison Motor Company 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at http://www.harley-davidson.com.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I'm here to leverage my secret sauce, which is using outsourced development and the company that I utilize is delaPlex Software and they've basically allowed me to win Fortune 500 companies," noted Justin Witz, CTO of FRA and PlanTools, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.