Welcome!

News Feed Item

Harley-Davidson Launches Ultimate Touring Ride, Discover More

OXFORD, England, April 8, 2014 /PRNewswire/ --

- One Harley-Davidson motorcycle set to make epic 20,000 km road trip across the best touring roads in Europe, Middle East and North Africa -

The countdown is on to Discover More, an iconic touring and online experience from Harley-Davidson that will see a Harley-Davidson® Street Glide® motorcycle take to some of the most incredible touring roads across Europe, Middle East and North Africa, travelling over 20,000km across more than 30 countries.

Starting on the 5th May 2014 in the Middle East, the Discover More Street Glide bike will begin its journey across two continents, riding some of the best touring roads whilst discovering vibrant cultures, sights and sounds that represent the passion, self-expression and discovery of Harley-Davidson touring.

The epic ride will be enlisting the service of over 50 specially selected riders from across Europe, Middle East and North Africa to ride legs of the tour and share their stories online. The riders taking to the road will include a variety of social media fans, celebrities, journalists and influential touring riders. Following the launch of Project RUSHMORE in August 2013, a customer-driven effort by Harley-Davidson to fundamentally improve every aspect of the touring ride, Discover More will demonstrate the amazing experiences that can be had on touring roads across Europe, Middle East and North Africa while enjoying the superb handling and comfort of a Harley-Davidson motorcycle.

To document the tour, Harley-Davidson has partnered for the first time with creative production collaboration KngLAD and itdrewitself to capture the genuine moments of emotion, adventure and discovery experienced on each twist and turn of the journey. A three-person production team will be filming every step of the tour, capturing amazing rider stories and creating engaging content that shows the excitement and thrills of touring on a Harley-Davidson motorcycle. Fans across the globe will be able to tune in to real-time updates, photos and videos from the tour via social media and the Discover More website (http://www.h-d.com/discovermore).

The finale of Discover More will see the Street Glide arrive at European Bike Week, Austria on the 6th September 2014. Discover More riders will celebrate the culmination of the tour with thousands of other passionate motorcycle fans at Europe's biggest open and free bike festival. The motorcycle, which will be joined by hundreds of other passionate touring riders while out on the road, will be displayed at exhibitions in Europe towards the end of 2014 for fans to see.

Matthew Knott, Harley-Davidson EMEA Communications Manager, commented: "We are very excited to be launching Discover More, which will be the biggest single touring ride ever hosted by Harley-Davidson across Europe, Middle East and Africa. Following the launch of Project RUSHMORE in August last year, Discover More will showcase the incredible adventures and discoveries that can be made while riding a Harley-Davidson touring motorcycle."

Local market routes and riders will be announced in due course. Join the conversation on social media using #DiscoverMore2014 and visit http://www.h-d.com/discovermore for all the latest Discover More news and updates.

Notes To Editors 

About Harley-Davison Motor Company 

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at http://www.harley-davidson.com.


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...