Welcome!

News Feed Item

Vserv.mobi Launches RTB on Its Mobile Ad Exchange to Lead the Programmatic Wave across Emerging Markets

With an aim to empower advertisers and developers, award winning mobile ad exchange, Vserv.mobi today announced the launch of its data augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it enables RTB for its customers on both the demand and supply side of its exchange. The platform will provide advertisers massive reach while allowing them to selectively target and bid for specific clusters of audience. Additionally, developers in emerging markets gain access to global RTB demand, which maximizes their mobile advertising revenues by auctioning each ad request to the highest bidder.

Key capabilities of the RTB platform include:

  • Advertisers gain access to high volumes of rich media inventory through real-time, programmatic buying even with minimal to no understanding of the RTB platform
  • Advertisers can target desired audience groups and bid only for those specific audience segments
  • Access to over 150,000 apps and mobile sites including premium full screen ad inventory to target specific genres and serve ads based on location
  • The Vserv bidder connects with its audience targeting platform - AudiencePro and leverages Big Data capabilities of its exchange for Supply Forecasting, Price Landscape and ROI optimization models
  • Developers focused on creating world class apps and leveraging Vserv’s monetization tools like AppWrapper and SDKs across operating systems can now maximize monetization for their inventory through auctioning each ad request to multiple demand partners from around the globe, including Vserv’s direct advertisers
  • Supports OpenRTB 2.1 industry standard for seamless integration into both DSPs and SSPs. The platform also supports MRAID compliant Rich Media ads, VAST enabled video ads and iAB ad specs with category mapping
  • Key Demand and Supply partners already live on the exchange include MoPub, Smaato, Nexage, PocketMath, Lifestreet, Go2mobi amongst others

Commenting on this strategic launch, Dippak Khurana, CEO and Co-Founder, Vserv.mobi said, “With the introduction of audience data powered Real Time Bidding on our Ad Exchange, we are further strengthening our product offering for high growth emerging markets. The RTB platform combined with our flagship products - AudiencePro and AppWrapper, give us a strategic advantage to maximize the mobile advertising opportunity for the entire ecosystem. As advertisers look to target the next billion consumers, our RTB enabled exchange will help them leverage the power of programmatic buying, while eliminating the learning curve and risk that comes with it. Additionally, developers can tap into real-time demand across the globe, which maximizes their eCPM. Along with our key partners like Smaato, Nexage, MoPub, PocketMath among others, we are well positioned to lead the programmatic wave across emerging markets.”

Commenting on the partnership, Ajitpal Pannu, Chief Strategy Officer, Smaato said, "Emerging Markets are amongst the top downloaders of mobile apps across the world. Our partnership with Vserv is built on their expertise in monetizing mobile media in these markets. With an added edge of efficient audience targeting, Vserv will enable publishers and developers that are connected to Smaato’s platform gain higher fill rates and maximum ad revenues.”

“The Vserv.mobi exchange offers access to a premium full screen ad inventory that delivers exceptionally well for our advertisers,” adds Casey Grooms, Co-Founder, PocketMath, the first demand side platform to integrate with Vserv.mobi. “Further their exchange offers unique audience targeting capabilities powered by the AudiencePro platform. As brands look to target the next billion consumers, we believe that the Vserv.mobi exchange will give us unparalleled reach across emerging markets.”

To know more visit - www.vserv.mobi/rtb

About Vserv.mobi

Vserv.mobi is an Award Winning Mobile Advertising Exchange across Emerging Markets that maximises the value of mobile media for advertisers, developers, publishers and telecom operators. Powered by award winning AudiencePro™ and AppWrapper™ platforms, Vserv.mobi has delivered mobile advertising experiences for leading Fortune 500 brands & digital media companies, across 200 countries. The company was founded in January 2010 and has a global presence, with offices across USA, UK, South Africa, India, Dubai, Thailand, Singapore, Indonesia, Malaysia, Philippines & Vietnam.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application portability. In this session we'll describe best practices for "configuration as code" in a Kubernetes environment. We will demonstrate how a properly constructed containerized app can be deployed to both Amazon and Azure ...
Everyone wants the rainbow - reduced IT costs, scalability, continuity, flexibility, manageability, and innovation. But in order to get to that collaboration rainbow, you need the cloud! In this presentation, we'll cover three areas: First - the rainbow of benefits from cloud collaboration. There are many different reasons why more and more companies and institutions are moving to the cloud. Benefits include: cost savings (reducing on-prem infrastructure, reducing data center foot print, redu...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage...
Andi Mann, Chief Technology Advocate at Splunk, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, and communicator. For over 30 years across five continents, he has built success with Fortune 500 corporations, vendors, governments, and as a leading research analyst and consultant.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...