Welcome!

News Feed Item

Los Angeles is America's "Most Inked Market"

Atlanta residents least likely to sport a tattoo

NEW YORK, April 8, 2014 /PRNewswire/ -- "Wear your heart on your skin in this life," wrote Sylvia Plath. Her words are commonly interpreted as a call to live honestly and openly, but they could also be – and often are – co-opted as a rallying cry for those who choose to adorn their skin with tattoos and other forms of body art. A 2012 Harris Poll found that tattoos were making cultural inroads, edging away from the fringe and toward the mainstream, with the percentage of Americans saying they had at least one growing from 14% in 2008 to 21% in 2012. But where might one find the greatest concentration of human canvas among the ten largest U.S. cities? And how do those markets' inhabitants feel about tattoos and the people who have them?

Harris Poll Logo.

According to the study, Americans in two California markets – Los Angeles (26%) and San Francisco (25%) – are more likely than those in any of America's other top ten markets to have at least one tattoo. However, by virtue of tattoos per person, Los Angeles pulls ahead as the "Most-Inked Market;" San Franciscans are twice as likely as their southerly neighbors to have just one tattoo (13% San Francisco vs. 6% Los Angeles), while Los Angelinos are three times as likely to indicate having five or more (9% Los Angeles vs. 3% San Francisco).

These are among the findings of a Harris Poll of 2,102 U.S. adults, ages 18 and older and living in the top 10 American markets by population (roughly 200 per market), surveyed online between March 11 and 17, 2014. The study utilized Major Market Query, an omnibus survey offering a sample of the 10 top major metropolitan areas of the United States. (Full results, including data tables, available here)

On the other end of the spectrum, residents of Atlanta, GA (15%) are less likely than those in any other major market to profess having at least one tattoo.

The world is divided into two kinds of people: those who have tattoos, and those who are afraid of people with tattoos.
-    Author unknown

Though the 2012 Harris Poll showed that the perception of people with tattoos as more likely to do something most would consider deviant was waning, a plurality (24%) still ascribed to the belief at that time. Looking across these ten markets (with an aggregate 23% agreeing), Atlantans (29%) are more likely than those in any other market to feel that people with tattoos are more likely to do something most people would consider deviant. The city of brotherly love is the least likely to indicate the same, with two in ten Philadelphians (20%) believing people with tattoos are more likely to do so.

Show me a man with a tattoo and I'll show you a man with an interesting past.
-    Jack London

When asked to compare people with tattoos to those without as to whether they fit more or less with a series of descriptions, those with tattoos are most identified as being more rebellious (49% across the 10 tested markets), with this perception standing out most in Houston (54%) and Los Angeles (53%) and least in Dallas/Fort Worth (43%) and San Francisco (44%).

Chicagoans are more likely than those in any other market to see those with tattoos as stronger (20%) than those without, while Los Angelinos are most likely to see them as more sexy (16%) and attractive (14%) than those without. Atlantans are the group least likely to see those with tattoos as better fitting with each of these three descriptors (9% each).

Overall, pluralities see people with tattoos as less attractive (35%), sexy (31%), intelligent (27%), healthy (23%) and spiritual (21%) than those without. Delving into the individual markets:

  • Bostonians are most likely to see those with tattoos as less attractive (45%); New Yorkers are least likely to indicate the same (29%).
  • Texans are most likely to see those with tattoos as less sexy (38% Houston, 36% Dallas/Fort Worth); New Yorkers are least likely to indicate the same (26%).
  • On the other hand New Yorkers are most likely to see those with tattoos as less intelligent (31%); residents of Washington, D.C. (22%) and Dallas/Fort Worth (23%) are least likely to indicate the same (29%).
  • Residents of Atlanta (31%) and Houston (30%) are most likely to see those with tattoos as less healthy; Philadelphians are least likely to indicate the same (18%).
  • Atlantans are also most likely to see those with tattoos as less spiritual (31%); those in Washington, D.C. are least likely to believe this (17%).

Click here for more information regarding Harris Poll Major Market Query.

To see other recent Harris Polls, please visit the Harris Poll News Room.

Want Harris Polls delivered direct to your inbox? Click here!

Methodology
This Harris Poll was conducted online within the United States between March 11 and 17, 2014 among 2,102 adults (aged 18 and over) in the top 10 U.S. markets (214 in the NYC Metro area, NY; 211 in Los Angeles, CA; 211 in Chicago, IL; 210 in Philadelphia, PA; 210 in Dallas/Fort Worth, TX; 209 in San Francisco, CA; 210 in Boston, MA; 206 in Washington, D.C.; 211 in Atlanta, GA and 210 in Houston, TX). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Where appropriate, these data were also weighted to reflect the composition of the adult online population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.

The Harris Poll® #32, April 8, 2014
By Larry Shannon-Missal, Harris Poll Research Manager

About Nielsen & The Harris Poll
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll.  Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Press Contact:
Corporate Communications
The Harris Poll
212-539-9600
[email protected]

Photo - http://photos.prnewswire.com/prnh/20100517/NY06256LOGO

SOURCE The Harris Poll

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.