|By PR Newswire||
|April 8, 2014 05:00 AM EDT||
NEW YORK, April 8, 2014 /PRNewswire/ -- "Wear your heart on your skin in this life," wrote Sylvia Plath. Her words are commonly interpreted as a call to live honestly and openly, but they could also be – and often are – co-opted as a rallying cry for those who choose to adorn their skin with tattoos and other forms of body art. A 2012 Harris Poll found that tattoos were making cultural inroads, edging away from the fringe and toward the mainstream, with the percentage of Americans saying they had at least one growing from 14% in 2008 to 21% in 2012. But where might one find the greatest concentration of human canvas among the ten largest U.S. cities? And how do those markets' inhabitants feel about tattoos and the people who have them?
According to the study, Americans in two California markets – Los Angeles (26%) and San Francisco (25%) – are more likely than those in any of America's other top ten markets to have at least one tattoo. However, by virtue of tattoos per person, Los Angeles pulls ahead as the "Most-Inked Market;" San Franciscans are twice as likely as their southerly neighbors to have just one tattoo (13% San Francisco vs. 6% Los Angeles), while Los Angelinos are three times as likely to indicate having five or more (9% Los Angeles vs. 3% San Francisco).
These are among the findings of a Harris Poll of 2,102 U.S. adults, ages 18 and older and living in the top 10 American markets by population (roughly 200 per market), surveyed online between March 11 and 17, 2014. The study utilized Major Market Query, an omnibus survey offering a sample of the 10 top major metropolitan areas of the United States. (Full results, including data tables, available here)
On the other end of the spectrum, residents of Atlanta, GA (15%) are less likely than those in any other major market to profess having at least one tattoo.
The world is divided into two kinds of people: those who have tattoos, and those who are afraid of people with tattoos.
- Author unknown
Though the 2012 Harris Poll showed that the perception of people with tattoos as more likely to do something most would consider deviant was waning, a plurality (24%) still ascribed to the belief at that time. Looking across these ten markets (with an aggregate 23% agreeing), Atlantans (29%) are more likely than those in any other market to feel that people with tattoos are more likely to do something most people would consider deviant. The city of brotherly love is the least likely to indicate the same, with two in ten Philadelphians (20%) believing people with tattoos are more likely to do so.
Show me a man with a tattoo and I'll show you a man with an interesting past.
- Jack London
When asked to compare people with tattoos to those without as to whether they fit more or less with a series of descriptions, those with tattoos are most identified as being more rebellious (49% across the 10 tested markets), with this perception standing out most in Houston (54%) and Los Angeles (53%) and least in Dallas/Fort Worth (43%) and San Francisco (44%).
Chicagoans are more likely than those in any other market to see those with tattoos as stronger (20%) than those without, while Los Angelinos are most likely to see them as more sexy (16%) and attractive (14%) than those without. Atlantans are the group least likely to see those with tattoos as better fitting with each of these three descriptors (9% each).
Overall, pluralities see people with tattoos as less attractive (35%), sexy (31%), intelligent (27%), healthy (23%) and spiritual (21%) than those without. Delving into the individual markets:
- Bostonians are most likely to see those with tattoos as less attractive (45%); New Yorkers are least likely to indicate the same (29%).
- Texans are most likely to see those with tattoos as less sexy (38% Houston, 36% Dallas/Fort Worth); New Yorkers are least likely to indicate the same (26%).
- On the other hand New Yorkers are most likely to see those with tattoos as less intelligent (31%); residents of Washington, D.C. (22%) and Dallas/Fort Worth (23%) are least likely to indicate the same (29%).
- Residents of Atlanta (31%) and Houston (30%) are most likely to see those with tattoos as less healthy; Philadelphians are least likely to indicate the same (18%).
- Atlantans are also most likely to see those with tattoos as less spiritual (31%); those in Washington, D.C. are least likely to believe this (17%).
Click here for more information regarding Harris Poll Major Market Query.
To see other recent Harris Polls, please visit the Harris Poll News Room.
Want Harris Polls delivered direct to your inbox? Click here!
This Harris Poll was conducted online within the United States between March 11 and 17, 2014 among 2,102 adults (aged 18 and over) in the top 10 U.S. markets (214 in the NYC Metro area, NY; 211 in Los Angeles, CA; 211 in Chicago, IL; 210 in Philadelphia, PA; 210 in Dallas/Fort Worth, TX; 209 in San Francisco, CA; 210 in Boston, MA; 206 in Washington, D.C.; 211 in Atlanta, GA and 210 in Houston, TX). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Where appropriate, these data were also weighted to reflect the composition of the adult online population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.
The Harris Poll® #32, April 8, 2014
By Larry Shannon-Missal, Harris Poll Research Manager
About Nielsen & The Harris Poll
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
The Harris Poll
SOURCE The Harris Poll
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Mar. 24, 2017 08:15 PM EDT Reads: 218
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 24, 2017 08:00 PM EDT Reads: 1,495
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 24, 2017 06:30 PM EDT Reads: 2,599
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Mar. 24, 2017 06:30 PM EDT Reads: 4,099
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 24, 2017 05:30 PM EDT Reads: 365
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 24, 2017 05:15 PM EDT Reads: 1,287
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 24, 2017 04:45 PM EDT Reads: 1,759
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Mar. 24, 2017 04:30 PM EDT Reads: 2,253
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Mar. 24, 2017 04:30 PM EDT Reads: 1,026
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 24, 2017 04:30 PM EDT Reads: 497
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
Mar. 24, 2017 03:00 PM EDT Reads: 2,106
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 24, 2017 02:45 PM EDT Reads: 2,543
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 24, 2017 01:30 PM EDT Reads: 1,541
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Mar. 24, 2017 01:15 PM EDT Reads: 3,835
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 24, 2017 01:15 PM EDT Reads: 554