Welcome!

News Feed Item

Piramal Enterprises and Merisant Sign an Exclusive Sales & Distribution Partnership for Equal® in India

MUMBAI, India, April 8, 2014 /PRNewswire/ --



Piramal Enterprises Limited ("PEL", NSE: PEL, BSE: 500302) has partnered Merisant India Private limited ("Merisant") for an exclusive sales & distribution partnership in India for its artificial table-top sweetener, Equal®.

     (Logo: http://photos.prnewswire.com/prnh/20130724/629310 )

Equal® is one of the world's best-known artificial sweetener brands, and is number two in India in terms of unit volume sold. The deal enables Merisant to tap into Piramal Enterprises' strong distribution network in India, and allows the Consumer Product Division to expand its offerings in the self-care segment.

Kedar Rajadnye, President & COO, Consumer Products Division, Piramal Enterprises said, "Backed by India's largest field force (1000+), we are delighted to partner with Merisant to offer seamless distribution of Equal® in India. It brings a brand of international repute to our self-care portfolio. We aim to increase Equal®'s reach across the target markets to four times from its current levels within the first year. Equal® enjoys a strong brand presence, and this alliance promises to combine the strengths of both companies for the sole benefit of our consumers."  

Ayan Ghosh, Merisant Group's General Manager for South Asia said, "This strategic alliance with Piramal Enterprises is an important step for us to broaden the reach of Equal® across India. We are leveraging Piramal's excellent infrastructure in sales and distribution, and are confident of building a strong base for Equal®."

Piramal Enterprises' Consumer Products Division will exclusively distribute Equal® across leading chemists and general stores in India. The division has one of India's largest field forces in the industry, covering 485+ towns with population of over 100,000. This gives access to 231,000 retail outlets including 100% of pharmacy and cosmetic outlets in these cities. The division has a unique capability of ensuring the availability of any new product in stores within 21 days of its launch.

In the last 6 months, PEL's Consumer Products Division has acquired also Caladryl from Valeant Pharmaceuticals International, Inc. Both Caladryl and the Equal® partnership arrangement has a strategic fit to PEL's OTC business and will help achieve its ambition to be a top 3 player in India.

About Piramal Enterprises Ltd 

Piramal Enterprises is one of India's largest diversified companies, with a presence in pharmaceutical, financial services and healthcare information management sectors. Piramal Enterprises had consolidated revenues of over $650 million in FY2013. In the pharmaceutical space, PEL is one of the leading custom manufacturing players globally, has presence in the global critical care segment with a portfolio of inhalation and injectible anesthetics and its OTC business is ranked no. 7 in India. PEL is also engaged in drug discovery & research and has a strong pipeline of development products. In the financial services space, PEL has a real estate focused PE fund - Indiareit and a NBFC that is focused on lending to real estate, education & infrastructure sector. PEL's information management business, Decision Resources Group is a leading provider of information-based services to the healthcare industry.

About Consumer Products 

The Consumer Product division is one of the fastest growing players in the Indian Domestic Consumer Healthcare Market. Piramal's OTC business spans over the following segments - Skin Care, Female Health, Vitamins Minerals and Supplements, Analgesics, Antacids, Skin Allergy, Oral Care, Skin Inflammation, Anti-scabies and Kids Wellbeing. The leading brand in the portfolio includes Lacto Calamine range (Moisturizer, Sun-Shield, Reneu), I products (i-pill, i-sure, i-can), Saridon, Supractiv Complete, Polycrol, Tri-active, Itchmosol, Jungle Magic - Perfumes, Banditz, Tetmosol, Caladryl, QuickKool etc. The distribution footprint has been expanded to cover all the 485+ one lakh plus population towns across the country to ensure that the products are available at the nearest Chemist/Cosmetic Outlet on time - in full.

About Merisant & Equal® 

Merisant Company is a global market leader in table-top sweeteners and seeks to make the world a little sweeter, and a little healthier, one serving at a time. The Merisant group manufactures markets and sells its Equal®, Canderel® and Pure Via® international brands and 11 regional brands in over 90 countries. Merisant Company is headquartered in Chicago, Illinois, USA.

Equal is a pioneer in table-top sweeteners, having been launched in the USA in 1982. Equal® is currently available in over 38 countries and has helped millions of consumers lead a more healthy life. Equal is recognized as an acceptable part of a diabetes meal plan by both the American Diabetes Association (ADA) and the Juvenile Diabetes Research Foundation (JDRF). In India, the brand offers a comprehensive range of products that can almost completely replace sugar. Equal is available in India in the form of tablets, powders and sugar-like granules, suitable for consumption with beverages as well as for cooking and baking.

For Media Enquiries, please contact:

PIRAMAL ENTERPRISES LIMITED
Akansha Pradhan / Riddhi Goradia
Corporate Communications
Piramal Group
Contact: +91-22-3351-4082 / 4083
[email protected]
[email protected]

PUBLIC RELATIONS AGENCY
Amita Burmen / Mugdha Joshi
MSL India
Tel: +91-22-3368-0408
Mobile: +91-9833047242 / +91-9820326645
[email protected]
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...