Welcome!

News Feed Item

Piramal Enterprises and Merisant Sign an Exclusive Sales & Distribution Partnership for Equal® in India

MUMBAI, India, April 8, 2014 /PRNewswire/ --



Piramal Enterprises Limited ("PEL", NSE: PEL, BSE: 500302) has partnered Merisant India Private limited ("Merisant") for an exclusive sales & distribution partnership in India for its artificial table-top sweetener, Equal®.

     (Logo: http://photos.prnewswire.com/prnh/20130724/629310 )

Equal® is one of the world's best-known artificial sweetener brands, and is number two in India in terms of unit volume sold. The deal enables Merisant to tap into Piramal Enterprises' strong distribution network in India, and allows the Consumer Product Division to expand its offerings in the self-care segment.

Kedar Rajadnye, President & COO, Consumer Products Division, Piramal Enterprises said, "Backed by India's largest field force (1000+), we are delighted to partner with Merisant to offer seamless distribution of Equal® in India. It brings a brand of international repute to our self-care portfolio. We aim to increase Equal®'s reach across the target markets to four times from its current levels within the first year. Equal® enjoys a strong brand presence, and this alliance promises to combine the strengths of both companies for the sole benefit of our consumers."  

Ayan Ghosh, Merisant Group's General Manager for South Asia said, "This strategic alliance with Piramal Enterprises is an important step for us to broaden the reach of Equal® across India. We are leveraging Piramal's excellent infrastructure in sales and distribution, and are confident of building a strong base for Equal®."

Piramal Enterprises' Consumer Products Division will exclusively distribute Equal® across leading chemists and general stores in India. The division has one of India's largest field forces in the industry, covering 485+ towns with population of over 100,000. This gives access to 231,000 retail outlets including 100% of pharmacy and cosmetic outlets in these cities. The division has a unique capability of ensuring the availability of any new product in stores within 21 days of its launch.

In the last 6 months, PEL's Consumer Products Division has acquired also Caladryl from Valeant Pharmaceuticals International, Inc. Both Caladryl and the Equal® partnership arrangement has a strategic fit to PEL's OTC business and will help achieve its ambition to be a top 3 player in India.

About Piramal Enterprises Ltd 

Piramal Enterprises is one of India's largest diversified companies, with a presence in pharmaceutical, financial services and healthcare information management sectors. Piramal Enterprises had consolidated revenues of over $650 million in FY2013. In the pharmaceutical space, PEL is one of the leading custom manufacturing players globally, has presence in the global critical care segment with a portfolio of inhalation and injectible anesthetics and its OTC business is ranked no. 7 in India. PEL is also engaged in drug discovery & research and has a strong pipeline of development products. In the financial services space, PEL has a real estate focused PE fund - Indiareit and a NBFC that is focused on lending to real estate, education & infrastructure sector. PEL's information management business, Decision Resources Group is a leading provider of information-based services to the healthcare industry.

About Consumer Products 

The Consumer Product division is one of the fastest growing players in the Indian Domestic Consumer Healthcare Market. Piramal's OTC business spans over the following segments - Skin Care, Female Health, Vitamins Minerals and Supplements, Analgesics, Antacids, Skin Allergy, Oral Care, Skin Inflammation, Anti-scabies and Kids Wellbeing. The leading brand in the portfolio includes Lacto Calamine range (Moisturizer, Sun-Shield, Reneu), I products (i-pill, i-sure, i-can), Saridon, Supractiv Complete, Polycrol, Tri-active, Itchmosol, Jungle Magic - Perfumes, Banditz, Tetmosol, Caladryl, QuickKool etc. The distribution footprint has been expanded to cover all the 485+ one lakh plus population towns across the country to ensure that the products are available at the nearest Chemist/Cosmetic Outlet on time - in full.

About Merisant & Equal® 

Merisant Company is a global market leader in table-top sweeteners and seeks to make the world a little sweeter, and a little healthier, one serving at a time. The Merisant group manufactures markets and sells its Equal®, Canderel® and Pure Via® international brands and 11 regional brands in over 90 countries. Merisant Company is headquartered in Chicago, Illinois, USA.

Equal is a pioneer in table-top sweeteners, having been launched in the USA in 1982. Equal® is currently available in over 38 countries and has helped millions of consumers lead a more healthy life. Equal is recognized as an acceptable part of a diabetes meal plan by both the American Diabetes Association (ADA) and the Juvenile Diabetes Research Foundation (JDRF). In India, the brand offers a comprehensive range of products that can almost completely replace sugar. Equal is available in India in the form of tablets, powders and sugar-like granules, suitable for consumption with beverages as well as for cooking and baking.

For Media Enquiries, please contact:

PIRAMAL ENTERPRISES LIMITED
Akansha Pradhan / Riddhi Goradia
Corporate Communications
Piramal Group
Contact: +91-22-3351-4082 / 4083
[email protected]
[email protected]

PUBLIC RELATIONS AGENCY
Amita Burmen / Mugdha Joshi
MSL India
Tel: +91-22-3368-0408
Mobile: +91-9833047242 / +91-9820326645
[email protected]
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors an...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...