Welcome!

News Feed Item

Piramal Enterprises and Merisant Sign an Exclusive Sales & Distribution Partnership for Equal® in India

MUMBAI, India, April 8, 2014 /PRNewswire/ --



Piramal Enterprises Limited ("PEL", NSE: PEL, BSE: 500302) has partnered Merisant India Private limited ("Merisant") for an exclusive sales & distribution partnership in India for its artificial table-top sweetener, Equal®.

     (Logo: http://photos.prnewswire.com/prnh/20130724/629310 )

Equal® is one of the world's best-known artificial sweetener brands, and is number two in India in terms of unit volume sold. The deal enables Merisant to tap into Piramal Enterprises' strong distribution network in India, and allows the Consumer Product Division to expand its offerings in the self-care segment.

Kedar Rajadnye, President & COO, Consumer Products Division, Piramal Enterprises said, "Backed by India's largest field force (1000+), we are delighted to partner with Merisant to offer seamless distribution of Equal® in India. It brings a brand of international repute to our self-care portfolio. We aim to increase Equal®'s reach across the target markets to four times from its current levels within the first year. Equal® enjoys a strong brand presence, and this alliance promises to combine the strengths of both companies for the sole benefit of our consumers."  

Ayan Ghosh, Merisant Group's General Manager for South Asia said, "This strategic alliance with Piramal Enterprises is an important step for us to broaden the reach of Equal® across India. We are leveraging Piramal's excellent infrastructure in sales and distribution, and are confident of building a strong base for Equal®."

Piramal Enterprises' Consumer Products Division will exclusively distribute Equal® across leading chemists and general stores in India. The division has one of India's largest field forces in the industry, covering 485+ towns with population of over 100,000. This gives access to 231,000 retail outlets including 100% of pharmacy and cosmetic outlets in these cities. The division has a unique capability of ensuring the availability of any new product in stores within 21 days of its launch.

In the last 6 months, PEL's Consumer Products Division has acquired also Caladryl from Valeant Pharmaceuticals International, Inc. Both Caladryl and the Equal® partnership arrangement has a strategic fit to PEL's OTC business and will help achieve its ambition to be a top 3 player in India.

About Piramal Enterprises Ltd 

Piramal Enterprises is one of India's largest diversified companies, with a presence in pharmaceutical, financial services and healthcare information management sectors. Piramal Enterprises had consolidated revenues of over $650 million in FY2013. In the pharmaceutical space, PEL is one of the leading custom manufacturing players globally, has presence in the global critical care segment with a portfolio of inhalation and injectible anesthetics and its OTC business is ranked no. 7 in India. PEL is also engaged in drug discovery & research and has a strong pipeline of development products. In the financial services space, PEL has a real estate focused PE fund - Indiareit and a NBFC that is focused on lending to real estate, education & infrastructure sector. PEL's information management business, Decision Resources Group is a leading provider of information-based services to the healthcare industry.

About Consumer Products 

The Consumer Product division is one of the fastest growing players in the Indian Domestic Consumer Healthcare Market. Piramal's OTC business spans over the following segments - Skin Care, Female Health, Vitamins Minerals and Supplements, Analgesics, Antacids, Skin Allergy, Oral Care, Skin Inflammation, Anti-scabies and Kids Wellbeing. The leading brand in the portfolio includes Lacto Calamine range (Moisturizer, Sun-Shield, Reneu), I products (i-pill, i-sure, i-can), Saridon, Supractiv Complete, Polycrol, Tri-active, Itchmosol, Jungle Magic - Perfumes, Banditz, Tetmosol, Caladryl, QuickKool etc. The distribution footprint has been expanded to cover all the 485+ one lakh plus population towns across the country to ensure that the products are available at the nearest Chemist/Cosmetic Outlet on time - in full.

About Merisant & Equal® 

Merisant Company is a global market leader in table-top sweeteners and seeks to make the world a little sweeter, and a little healthier, one serving at a time. The Merisant group manufactures markets and sells its Equal®, Canderel® and Pure Via® international brands and 11 regional brands in over 90 countries. Merisant Company is headquartered in Chicago, Illinois, USA.

Equal is a pioneer in table-top sweeteners, having been launched in the USA in 1982. Equal® is currently available in over 38 countries and has helped millions of consumers lead a more healthy life. Equal is recognized as an acceptable part of a diabetes meal plan by both the American Diabetes Association (ADA) and the Juvenile Diabetes Research Foundation (JDRF). In India, the brand offers a comprehensive range of products that can almost completely replace sugar. Equal is available in India in the form of tablets, powders and sugar-like granules, suitable for consumption with beverages as well as for cooking and baking.

For Media Enquiries, please contact:

PIRAMAL ENTERPRISES LIMITED
Akansha Pradhan / Riddhi Goradia
Corporate Communications
Piramal Group
Contact: +91-22-3351-4082 / 4083
[email protected]
[email protected]

PUBLIC RELATIONS AGENCY
Amita Burmen / Mugdha Joshi
MSL India
Tel: +91-22-3368-0408
Mobile: +91-9833047242 / +91-9820326645
[email protected]
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...