Welcome!

News Feed Item

MaxPoint Expands International Operations with European Headquarters in London

MaxPoint, the company that helps retailers and brands generate in-store sales with its innovative Digital Zip® technology, today announced that it has established its European headquarters in London. The office will help the company expand its fast-growing operations in Europe and serve as a hub for the region. Additionally, MaxPoint has appointed Jeanette Taylor, an executive with more than 20 years of advertising market experience, to lead its European operations as UK country manager.

The top 20 global marketers and top 10 global media agencies, as ranked by Advertising Age, use MaxPoint for their digital advertising campaigns. The company’s unique Digital Zip technology generates in-store sales for retailers and brands by helping them reach the right neighbourhoods online with digital advertising. The demand for MaxPoint’s technology continues to grow worldwide. London was the next logical location for the company’s expansion as a number of MaxPoint’s current customers have a significant presence in the country. The UK digital advertising market is the largest in Europe (IBA Europe) and continues to grow. eMarketer predicts that total digital media advertising spend in the United Kingdom will increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share).

“The expansion of our business to the United Kingdom is another milestone for MaxPoint and a result of our unique ability to help brands and retailers reach consumers at a local level to drive in-store sales”, said Joe Epperson, CEO of MaxPoint. “It was a natural progression for us to expand our operations to Europe as many of our customers already have a global presence, and being on the ground here allows us to have a more collaborative relationship”.

Jeanette Taylor, the country manager for MaxPoint’s London office, has more than 20 years of experience in sales and digital advertising media. Prior to joining MaxPoint, she served as commercial director of the United Kingdom and Ireland for nugg.ad, one of Europe’s largest ad targeting platform companies. Previously, she also served as digital sales director at Emap and head of digital sales at Nexus Business Media. Taylor holds a BSc in economics from Bath Spa University.

“It is an exciting time to be a part of the evolving digital advertising industry, and MaxPoint’s customer successes demonstrate just how effective and impactful they’ve been in helping major brands and retailers create meaningful ROI from their digital advertising campaigns”, said Taylor. “I look forward to helping grow the company’s presence in Europe”.

MaxPoint’s London headquarters will be located at: Gilmoora House 57-61 Mortimer Street London W1W 8HS.

About MaxPoint

MaxPoint takes the precision of hyperlocal digital advertising and applies it to local, regional, and national campaigns to drive in-store sales. Our proprietary Digital Zip® technology uses the latest in real-time data to pinpoint and reach the consumers most likely to buy products. Trusted by the top 20 leading global marketers, MaxPoint’s precise and efficient technology brings smarter digital advertising and higher sales to brands, retailers, and agencies across the globe. For more information, visit www.maxpoint.com, follow MaxPoint on Twitter @maxpoint_UK and subscribe to the OnPoint Blog.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.