|By Business Wire||
|April 8, 2014 06:00 AM EDT||
MaxPoint, the company that helps retailers and brands generate in-store sales with its innovative Digital Zip® technology, today announced that it has established its European headquarters in London. The office will help the company expand its fast-growing operations in Europe and serve as a hub for the region. Additionally, MaxPoint has appointed Jeanette Taylor, an executive with more than 20 years of advertising market experience, to lead its European operations as UK country manager.
The top 20 global marketers and top 10 global media agencies, as ranked by Advertising Age, use MaxPoint for their digital advertising campaigns. The company’s unique Digital Zip technology generates in-store sales for retailers and brands by helping them reach the right neighbourhoods online with digital advertising. The demand for MaxPoint’s technology continues to grow worldwide. London was the next logical location for the company’s expansion as a number of MaxPoint’s current customers have a significant presence in the country. The UK digital advertising market is the largest in Europe (IBA Europe) and continues to grow. eMarketer predicts that total digital media advertising spend in the United Kingdom will increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share).
“The expansion of our business to the United Kingdom is another milestone for MaxPoint and a result of our unique ability to help brands and retailers reach consumers at a local level to drive in-store sales”, said Joe Epperson, CEO of MaxPoint. “It was a natural progression for us to expand our operations to Europe as many of our customers already have a global presence, and being on the ground here allows us to have a more collaborative relationship”.
Jeanette Taylor, the country manager for MaxPoint’s London office, has more than 20 years of experience in sales and digital advertising media. Prior to joining MaxPoint, she served as commercial director of the United Kingdom and Ireland for nugg.ad, one of Europe’s largest ad targeting platform companies. Previously, she also served as digital sales director at Emap and head of digital sales at Nexus Business Media. Taylor holds a BSc in economics from Bath Spa University.
“It is an exciting time to be a part of the evolving digital advertising industry, and MaxPoint’s customer successes demonstrate just how effective and impactful they’ve been in helping major brands and retailers create meaningful ROI from their digital advertising campaigns”, said Taylor. “I look forward to helping grow the company’s presence in Europe”.
MaxPoint’s London headquarters will be located at: Gilmoora House 57-61 Mortimer Street London W1W 8HS.
MaxPoint takes the precision of hyperlocal digital advertising and applies it to local, regional, and national campaigns to drive in-store sales. Our proprietary Digital Zip® technology uses the latest in real-time data to pinpoint and reach the consumers most likely to buy products. Trusted by the top 20 leading global marketers, MaxPoint’s precise and efficient technology brings smarter digital advertising and higher sales to brands, retailers, and agencies across the globe. For more information, visit www.maxpoint.com, follow MaxPoint on Twitter @maxpoint_UK and subscribe to the OnPoint Blog.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Oct. 1, 2016 06:15 PM EDT Reads: 1,397
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Oct. 1, 2016 05:45 PM EDT Reads: 1,859
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 1, 2016 05:15 PM EDT Reads: 672
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Oct. 1, 2016 05:00 PM EDT Reads: 2,055
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Oct. 1, 2016 04:30 PM EDT Reads: 1,321
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Oct. 1, 2016 04:00 PM EDT Reads: 3,737
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
Oct. 1, 2016 04:00 PM EDT Reads: 1,309
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 1, 2016 03:45 PM EDT Reads: 610
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Oct. 1, 2016 03:30 PM EDT Reads: 1,768
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Oct. 1, 2016 03:30 PM EDT Reads: 1,202
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Oct. 1, 2016 03:15 PM EDT Reads: 2,561
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Oct. 1, 2016 03:00 PM EDT Reads: 3,073
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 01:30 PM EDT Reads: 879
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Oct. 1, 2016 01:00 PM EDT Reads: 5,194