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Delhaize America to Implement Revionics Life Cycle Price Optimization Suite

Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that they have entered into a multi-year agreement for solutions, which include Revionics® Price Optimization, Revionics® Promotion Optimization and Revionics® Markdown Optimization with Delhaize America, one of the nation’s largest supermarket operators. The agreement also includes Revionics® Advanced Analytics services: Key Value Item (KVI) Analysis, Item Clustering and Market Basket Analysis.

The Revionics Life Cycle Price Optimization software will help Delhaize America streamline its capabilities to execute data-driven, shopper-centric pricing, promotion and markdown strategies as well as tactics to enhance their price image, foster stronger customer loyalty and respond quickly to dynamic market conditions. Leveraging Revionics’ core price management capabilities, Delhaize America will be able to efficiently and consistently execute their pricing business rules.

“We are proud that Delhaize America chose us to help them compete more profitably while enhancing customer loyalty in their highly-competitive market,” said Marc Hafner CEO of Revionics. “This new partnership underscores the strong global market need for our proven life cycle price management and optimization solutions, which on average, provides a 10-fold return on investment every year.”

Revionics’ Life Cycle Price Optimization suite enables retailers to execute shopper-centric pricing and competitive strategies across the pricing life cycle. Revionics Price Optimization aligns price strategies with category, corporate and financial objectives. Revionics Promotion Optimization improves sales and traffic by identifying the best items and the most effective and profitable offers. Revionics Markdown Optimization maximizes margin and sell-through by optimizing cadence and depth. Benefits include:

  • Image enhancing, profitable prices that achieve strategic and financial objectives
  • Targeted, loyalty building, measurable promotions that incentivize shoppers to buy more and buy more often
  • Effective end-of-life and end-of-season markdowns that clear inventory at the highest possible margin

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 37,000 retail locations globally and $150+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit

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