Welcome!

News Feed Item

PGA TOUR Superstore Growth Plans Signal Experiential Retail is Alive and Well

Mega-Golf Retailer Adding 1 Million Square Feet of New Golf Retail Space over Next Five Years

ATLANTA, April 8, 2014 /PRNewswire/ -- PGA TOUR Superstore today announced three new store openings in 2014 and an ambitious growth strategy that will more than double its current retail footprint, adding one million square feet of new golf retail space over the next five years.

Golfers enjoy the interactive experience at a PGA TOUR Superstore. The mega retailer announced plans to expand and will add one million square feet of new golf retail space over the next five years. The store's average size is 40,000 to 50,000 square feet with up to 14 simulators and a 2000 square foot putting green. Consumers can practice and demo new equipment.

As part of its growth plan, the mega-golf retailer will open new interactive retail experience stores this fall in Orlando, Florida; North Scottsdale, Arizona; and Southlake, Texas.

"Despite a flat retail landscape in the golf industry, we have growth plans that prove experiential retail is alive and well," said PGA TOUR Superstore President and CEO Dick Sullivan. "We currently have plans to grow PGA TOUR Superstore's presence by up to 25 percent per year over the next five years in locations across the U.S.

PGA TOUR Superstore currently has 19 retail stores ranging from 40,000 to 50,000 square feet per store. Each store has up to 14 custom fitting simulators and practice bays in every location.  The retailer plans to have up to 50 locations by 2018.

"What's different about PGA TOUR Superstore is we purposely design our stores with what the golfers want from an experience and product assortment point of view," added Sullivan. "When it snows in Chicago or New York, golfers can come into our stores, work on their game and see their ball flight on our launch monitors. And they can putt on our 2,000 square-foot putting greens. This experiential format works, and we're excited to roll it out to many more markets over the next several years."

PGA TOUR Superstores provide unique experiences to golf enthusiasts of all levels. Each store features certified golf pros, personalized golf lessons and the best in golf technology, equipment, apparel, custom fitting and repairs. The stores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot Co-Founder and owner of the Atlanta Falcons. 

"We couldn't have picked three better markets to expand in this year," added Sullivan.  "Orlando is a new market for us and builds on our presence in Florida, while Southlake and North Scottsdale allow us to add stores into two existing markets."

About the New Stores in 2014:

  • Orlando – The Orlando store will be located at 7603 Turkey Lake Road near the intersection of Turkey Lake Road and West Sand Lake Road in Bayhill Plaza. This 50,000 square foot store will be the third Florida location for PGA TOUR Superstore, following its Delray Beach and Naples locations.
  • Scottsdale – The new North Scottsdale store will be located at 7000 East Mayo Blvd. This store will be the third in Arizona for PGA TOUR Superstore, joining the existing Scottsdale and Chandler locations.
  • Southlake – The Southlake, Texas store will be located on the southwest corner of Southlake Boulevard and Kimball Avenue. This store will be the third in Texas for PGA TOUR Superstore, joining two Plano store locations.

About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and putting green and chipping areas. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis. For more information, visit pgatoursuperstore.com.

EDITORS, FOR VIDEO OR IMAGES OF PGA TOUR Superstore, please visit:
To view PGA TOUR Superstore b-roll (silent): https://www.dropbox.com/s/p9mx72fa5f0eedw/PGA_B-Roll_Footage%20%28silent%29%20.mov
To view PGA TOUR Superstore high resolution images:  https://www.dropbox.com/sh/98w0g55mtlw23by/-qF9TNWf5w.

 

Contact:

Lynn Luczkowski

Matt Corey


L2 Communications

PGA TOUR Superstore


413-478-1569 or

802-295-3888

770-645-6790


[email protected]

[email protected]

Photo - http://photos.prnewswire.com/prnh/20140408/NE98889

SOURCE PGA TOUR Superstore

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...