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PGA TOUR Superstore Growth Plans Signal Experiential Retail is Alive and Well

Mega-Golf Retailer Adding 1 Million Square Feet of New Golf Retail Space over Next Five Years

ATLANTA, April 8, 2014 /PRNewswire/ -- PGA TOUR Superstore today announced three new store openings in 2014 and an ambitious growth strategy that will more than double its current retail footprint, adding one million square feet of new golf retail space over the next five years.

Golfers enjoy the interactive experience at a PGA TOUR Superstore. The mega retailer announced plans to expand and will add one million square feet of new golf retail space over the next five years. The store's average size is 40,000 to 50,000 square feet with up to 14 simulators and a 2000 square foot putting green. Consumers can practice and demo new equipment.

As part of its growth plan, the mega-golf retailer will open new interactive retail experience stores this fall in Orlando, Florida; North Scottsdale, Arizona; and Southlake, Texas.

"Despite a flat retail landscape in the golf industry, we have growth plans that prove experiential retail is alive and well," said PGA TOUR Superstore President and CEO Dick Sullivan. "We currently have plans to grow PGA TOUR Superstore's presence by up to 25 percent per year over the next five years in locations across the U.S.

PGA TOUR Superstore currently has 19 retail stores ranging from 40,000 to 50,000 square feet per store. Each store has up to 14 custom fitting simulators and practice bays in every location.  The retailer plans to have up to 50 locations by 2018.

"What's different about PGA TOUR Superstore is we purposely design our stores with what the golfers want from an experience and product assortment point of view," added Sullivan. "When it snows in Chicago or New York, golfers can come into our stores, work on their game and see their ball flight on our launch monitors. And they can putt on our 2,000 square-foot putting greens. This experiential format works, and we're excited to roll it out to many more markets over the next several years."

PGA TOUR Superstores provide unique experiences to golf enthusiasts of all levels. Each store features certified golf pros, personalized golf lessons and the best in golf technology, equipment, apparel, custom fitting and repairs. The stores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot Co-Founder and owner of the Atlanta Falcons. 

"We couldn't have picked three better markets to expand in this year," added Sullivan.  "Orlando is a new market for us and builds on our presence in Florida, while Southlake and North Scottsdale allow us to add stores into two existing markets."

About the New Stores in 2014:

  • Orlando – The Orlando store will be located at 7603 Turkey Lake Road near the intersection of Turkey Lake Road and West Sand Lake Road in Bayhill Plaza. This 50,000 square foot store will be the third Florida location for PGA TOUR Superstore, following its Delray Beach and Naples locations.
  • Scottsdale – The new North Scottsdale store will be located at 7000 East Mayo Blvd. This store will be the third in Arizona for PGA TOUR Superstore, joining the existing Scottsdale and Chandler locations.
  • Southlake – The Southlake, Texas store will be located on the southwest corner of Southlake Boulevard and Kimball Avenue. This store will be the third in Texas for PGA TOUR Superstore, joining two Plano store locations.

About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and putting green and chipping areas. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis. For more information, visit pgatoursuperstore.com.

EDITORS, FOR VIDEO OR IMAGES OF PGA TOUR Superstore, please visit:
To view PGA TOUR Superstore b-roll (silent): https://www.dropbox.com/s/p9mx72fa5f0eedw/PGA_B-Roll_Footage%20%28silent%29%20.mov
To view PGA TOUR Superstore high resolution images:  https://www.dropbox.com/sh/98w0g55mtlw23by/-qF9TNWf5w.

 

Contact:

Lynn Luczkowski

Matt Corey


L2 Communications

PGA TOUR Superstore


413-478-1569 or

802-295-3888

770-645-6790


[email protected]

[email protected]

Photo - http://photos.prnewswire.com/prnh/20140408/NE98889

SOURCE PGA TOUR Superstore

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