Welcome!

News Feed Item

PGA TOUR Superstore Growth Plans Signal Experiential Retail is Alive and Well

Mega-Golf Retailer Adding 1 Million Square Feet of New Golf Retail Space over Next Five Years

ATLANTA, April 8, 2014 /PRNewswire/ -- PGA TOUR Superstore today announced three new store openings in 2014 and an ambitious growth strategy that will more than double its current retail footprint, adding one million square feet of new golf retail space over the next five years.

Golfers enjoy the interactive experience at a PGA TOUR Superstore. The mega retailer announced plans to expand and will add one million square feet of new golf retail space over the next five years. The store's average size is 40,000 to 50,000 square feet with up to 14 simulators and a 2000 square foot putting green. Consumers can practice and demo new equipment.

As part of its growth plan, the mega-golf retailer will open new interactive retail experience stores this fall in Orlando, Florida; North Scottsdale, Arizona; and Southlake, Texas.

"Despite a flat retail landscape in the golf industry, we have growth plans that prove experiential retail is alive and well," said PGA TOUR Superstore President and CEO Dick Sullivan. "We currently have plans to grow PGA TOUR Superstore's presence by up to 25 percent per year over the next five years in locations across the U.S.

PGA TOUR Superstore currently has 19 retail stores ranging from 40,000 to 50,000 square feet per store. Each store has up to 14 custom fitting simulators and practice bays in every location.  The retailer plans to have up to 50 locations by 2018.

"What's different about PGA TOUR Superstore is we purposely design our stores with what the golfers want from an experience and product assortment point of view," added Sullivan. "When it snows in Chicago or New York, golfers can come into our stores, work on their game and see their ball flight on our launch monitors. And they can putt on our 2,000 square-foot putting greens. This experiential format works, and we're excited to roll it out to many more markets over the next several years."

PGA TOUR Superstores provide unique experiences to golf enthusiasts of all levels. Each store features certified golf pros, personalized golf lessons and the best in golf technology, equipment, apparel, custom fitting and repairs. The stores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot Co-Founder and owner of the Atlanta Falcons. 

"We couldn't have picked three better markets to expand in this year," added Sullivan.  "Orlando is a new market for us and builds on our presence in Florida, while Southlake and North Scottsdale allow us to add stores into two existing markets."

About the New Stores in 2014:

  • Orlando – The Orlando store will be located at 7603 Turkey Lake Road near the intersection of Turkey Lake Road and West Sand Lake Road in Bayhill Plaza. This 50,000 square foot store will be the third Florida location for PGA TOUR Superstore, following its Delray Beach and Naples locations.
  • Scottsdale – The new North Scottsdale store will be located at 7000 East Mayo Blvd. This store will be the third in Arizona for PGA TOUR Superstore, joining the existing Scottsdale and Chandler locations.
  • Southlake – The Southlake, Texas store will be located on the southwest corner of Southlake Boulevard and Kimball Avenue. This store will be the third in Texas for PGA TOUR Superstore, joining two Plano store locations.

About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and putting green and chipping areas. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis. For more information, visit pgatoursuperstore.com.

EDITORS, FOR VIDEO OR IMAGES OF PGA TOUR Superstore, please visit:
To view PGA TOUR Superstore b-roll (silent): https://www.dropbox.com/s/p9mx72fa5f0eedw/PGA_B-Roll_Footage%20%28silent%29%20.mov
To view PGA TOUR Superstore high resolution images:  https://www.dropbox.com/sh/98w0g55mtlw23by/-qF9TNWf5w.

 

Contact:

Lynn Luczkowski

Matt Corey


L2 Communications

PGA TOUR Superstore


413-478-1569 or

802-295-3888

770-645-6790


[email protected]

[email protected]

Photo - http://photos.prnewswire.com/prnh/20140408/NE98889

SOURCE PGA TOUR Superstore

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...