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Anametrix Named SIIA Software CODiE Award Finalist for Best Big Data Solution and Business Intelligence/Analytics Solution

Anametrix, the first cloud-based, real-time marketing analytics platform, today announced that it has been named a finalist in the 2014 SIIA Software CODiE Awards for both Best Big Data Solution and Best Business Intelligence/Analytics Solution. The SIIA CODiE Awards are the premier awards for the software and information industries, and have been recognizing product excellence for 29 years. The awards have over 75 categories and are organized by industry focus of Content, Education, and Software.

This year’s program features 28 Software categories, several of which are new or updated to reflect the latest industry trends. Winners will be announced during a special Awards dinner on May 21 in San Francisco during the industry's premier ISV gathering of SaaS, BI, and Cloud providers, Maximize.

Anametrix is the only marketing analytics software to combine real-time feedback with multichannel predictive modeling for comprehensive insights and powerful decision support. The Anametrix platform enables marketing and social media teams to collect, analyze and act on multichannel data from virtually any source. Designed for both ease of use and flexibility, the Anametrix technology platform was built from the ground up to power a wide range of marketing analytics capabilities – from streaming data collection, web and mobile analytics, to real-time queries, segmentation, dashboards, reporting and predictive analytics.

“We’re honored to be recognized as a finalist in SIIA’s CODiE Awards program in two important categories − Best Big Data Solution and Best Business Intelligence/Analytics Solution,” said Pelin Thorogood, CEO of Anametrix. “Anametrix gives marketing and social media teams the ability to gain immediate feedback from the vast amounts of data generated from traditional, online, social and mobile sources, while also gaining predictive insights about customers to drive revenue.” The Best Big Data category recognizes the best solution that enables the capture, analysis, and mining of large unstructured data sets. The Best Business Intelligence/Analytics Solution recognizes the application or service that best facilitates analysis of data, research and/or competitive information, enabling business managers to make strategic decisions.

“This year’s CODiE Awards finalists showcase the innovation and creativity in today’s market. We are happy to recognize them for their products that are breaking ground in the software industry,” said Rhianna Collier, VP for the Software Division at SIIA. “I look forward to honoring all the finalists in May at our awards program at Maximize.”

Details about each finalist are listed at http://siia.net/codies/2014/finalists.asp

About SIIA

SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 700 member companies worldwide that develop software and digital information content. Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property.

The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software.

About Anametrix

Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com.

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

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