Welcome!

News Feed Item

TRUSTe Doubles Mobile Advertising Partner Base as TRUSTed Ads Powers Billions of Privacy Safe Ads Worldwide

- As first to adopt the TRUSTed Ads Mobile Privacy Management Platform, Millennial Media shares results from their 2013 campaigns

LONDON, April 9, 2014 /PRNewswire/ -- TRUSTe, the leading global data privacy management company, today announced that it has more than doubled its mobile advertising partner base in the last year with a total of thirty-three networks now choosing to utilise TRUSTed Ads as their mobile advertising privacy solution. Since it was first to market two years ago, TRUSTed Ads has powered billions of privacy safe mobile ads, helping to support the explosion in mobile advertising innovation and growth through building consumer trust and understanding about behavioural advertising.

Logo - http://photos.prnewswire.com/prnh/20140106/CL40095LOGO

TRUSTed Ads is a comprehensive mobile advertising privacy solution that can be easily deployed across both mobile web and mobile apps, to meet the EU Self Regulatory Programme for OBA and the DAA Mobile Guidelines through offering consumers transparency and choice. TRUSTed Ads includes an easy-to-use preference management system that is accessed through the AdChoices icon and enables consumers to manage their personal privacy settings across mobile devices and websites, as well as a mobile app SDK for iOS and Android.

Recent independent research by Harris Interactive found that 70% of British consumers do not like the idea of being tracked on their mobile devices yet 43% felt more positive about Online Behavioural Advertising (OBA) when presented with the AdChoices icon, and 40% said they felt more positive about the advertiser.

Rich Qiu, Vice President Business Development & Mobile at TRUSTe said:

"In 2012, the mobile ad industry was potentially on a collision course with consumers as it developed increasingly innovative and potentially intrusive forms of tracking and behavioural targeting alongside growing consumer questions about the volume and type of personal data being collected on smartphones.

"Our market-leading mobile advertising privacy solution TRUSTed Ads, has proved to be ahead of the game in anticipating self-regulatory guidelines and delivering mobile privacy best practices making it a clear choice for forward-thinking ad networks such as Millennial Media, StrikeAd and byyd.

"By ensuring transparency about data collection on mobile devices, we increase consumer confidence and establish a foundation that allows businesses to effectively implement new and transformative mobile technologies. We are proud to be working with all our mobile advertising partners and continuing to innovate to help them take advantage of the opportunities as mobile becomes the platform of choice for consumers."

TRUSTed Ads expands mobile partner base worldwide

Since its launch in April 2012, thirty-three leading mobile ad networks have now chosen to partner with TRUSTe to meet self-regulatory guidelines and provide consumers with control of behavioural targeting, particularly on mobile.

Gavin Stirrat, COO, StrikeAd said:

"StrikeAd's partnership with TRUSTe reflects how seriously we consider data privacy and its ongoing implications. As mobile ad tracking and serving technology rapidly evolves, we rely on our relationship with TRUSTe to give both consumers and brands alike peace of mind that we're fully data management and privacy compliant."

Victor Malachard, CEO and Co-founder, byyd said:

"With TRUSTe we could deliver on a core promise to protect and maintain data privacy. We found it easy to implement a solution which helped us to deliver mobile-best privacy practices, meet self-regulatory requirements and satisfy the needs of key clients. This integration of best-in-class technology benefits the whole advertising ecosystem."

Millennial Media chooses TRUSTe for mobile privacy best practice

Before Millennial Media continued the global roll out of its Mobile Audience Solutions (MAS) behavioural targeting solution in the UK in January 2013, it wanted to be certain that it continued to be a leader in offering products that reflect industry best practices when it comes to mobile privacy. Millennial Media chose to partner with TRUSTe and use TRUSTed Ads, to meet the complex needs of their current agency clients, while maintaining consumer trust in the brands they represent.

Over a nine month period between April and December 2013, Millennial Media ran thousands of campaigns for clients across multiple industries within the UK market. Out of all impressions approximately 0.23% of users clicked on the icon and reviewed their preference options of whom a further 0.2% chose to opt-out. These stats show consumers want transparency and control due to the engagement with the AdChoices icon with very little opt-out.

Ho Shin, General Counsel and Chief Privacy Officer, Millennial Media, said:

"We process massive amounts of data to provide comprehensive advertising solutions, making it vital that we build trust for the advertising community by giving consumers control to engage in an increasingly mobile world. With global compatibility, TRUSTed Ads also supports our customers' worldwide mobile marketing objectives by adhering to industry-leading standards of privacy in the U.S. as well as internationally."

For more information about TRUSTed Ads go to http://www.truste.com/products-and-services/enterprise-privacy/TRUSTed-ads

About TRUSTe

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please visit www.truste.com.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...