Welcome!

News Feed Item

Locayta® Re-brands as ATTRAQT®

Locayta, a leading provider of eCommerce search, merchandising and recommendation technology, has today announced that it is changing its name to ATTRAQT and re-branding its merchandising platform as ATTRAQT Freestyle Merchandising. This completes the transformation of the business over the last few years from a provider of site search technologies, to today’s position as one of the UK’s leading providers of advanced online merchandising solutions to some of the world’s most successful retailers.

ATTRAQT Freestyle Merchandising is driving unprecedented online performance for brands including Boohoo, TESCO, Superdry, Nicole Farhi, TK Maxx, Ellis Brigham, Harper Collins and Emma Bridgewater. The technology enables eCommerce companies to control every facet of search, visual merchandising and product recommendations within a single platform – an offering that is unique in the marketplace.

ATTRAQT’s Freestyle Merchandising technology, which is compatible with all eCommerce systems and able to support sites in any language, has been proven to increase sales by up to 20 per cent. Clients are also reporting significant conversion increases within just months of implementation. A key feature of the system is Balance Factor®, a unique tool that enables the merchandiser to optimise, manually or dynamically, using behavioural data, their strategy to deliver not just the real time needs of the customer, but also the business objectives of the company at any given time.

The rebrand highlights ATTRAQT’s growing status as a market innovator in eCommerce solutions, with the company’s notable client list growing significantly year-on-year, a new office having opened in New York City in late 2013, and a confirmed reputation for excellence in client service and affordable, flexible eCommerce solutions.

Discussing the brand announcement today, CEO of ATTRAQT André Brown was keen to emphasise the unique nature of the company’s offering.

“Freestyle Merchandising is exclusive to ATTRAQT and represents an intelligent, profitable and constantly evolving approach to achieving the highly engaging experience online shoppers expect. We have enjoyed phenomenal success, particularly in the last two years with the explosion in online retail and felt the time was right to change the company name to one that better reflects the full scope of what ATTRAQT provides.”

Amongst clients experiencing the full power of ATTRAQT is Life Style Sports, who experienced a 33 per cent conversion increase almost immediately after implementing Freestyle Merchandising. According to Gordon Newman, the brand’s Head of eCommerce:

“The system is unbelievable. It generates powerful rules combined with the flexibility and speed to make changes and test new approaches with immediate results. It’s a superior product representing great value for money.”

Andre Brown added that ATTRAQT’s ethos will continue to underpin its technology advances with an absolute commitment to responsive, meaningful client service.

“Ultimately, the success of Freestyle Merchandising lies not just in the power of the technology itself, but also in its flexibility to the individual eCommerce strategy. It is therefore vital that as a service provider we work closely and meticulously with every client to adapt the tools to their business objectives. As we launch our new brand, we want to assure our current and prospective clients that the same high quality, personal service will continue, with the ultimate aim of delivering their competitive edge in the eCommerce market.”

About ATTRAQT Limited (formerly Locayta)

ATTRAQT is an industry leading provider of eCommerce solutions that enable retailers to define every aspect of their online search and merchandising strategy within a single system. The company was co-founded in 2003 by CEO André Brown, an expert in bringing new technologies to market, being one of the original team who introduced Adobe Acrobat to the UK.

ATRAQT has developed Freestyle Merchandising in response to the merchandising limitations imposed by many eCommerce systems. Freestyle Merchandising gives retailers fully configurable control over how products are prioritised, sequenced and promoted in conjunction with user preferences and behaviour. More than 20 specific tools are offered within the platform, addressing multiple issues including visual merchandising, product sequencing, intelligent navigation, mobile search, cross-selling and upselling, auto-complete and spell correction, and product and accessory recommendations.

Supporting hundreds of retailing clients internationally, ATTRAQT’s Software as a Service technology has been proven to improve online sales by up to 20%. Clients including Boohoo, TESCO, Superdry, Prezzybox, Life Style Sports and Nicole Farhi have also publicly reported a consistent correlation between the implementation of ATTRAQT Freestyle Merchandising and dramatic increases in conversion rates.

www.ATTRAQT.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...