|By Business Wire||
|April 9, 2014 03:00 AM EDT||
Locayta, a leading provider of eCommerce search, merchandising and recommendation technology, has today announced that it is changing its name to ATTRAQT and re-branding its merchandising platform as ATTRAQT Freestyle Merchandising. This completes the transformation of the business over the last few years from a provider of site search technologies, to today’s position as one of the UK’s leading providers of advanced online merchandising solutions to some of the world’s most successful retailers.
ATTRAQT Freestyle Merchandising is driving unprecedented online performance for brands including Boohoo, TESCO, Superdry, Nicole Farhi, TK Maxx, Ellis Brigham, Harper Collins and Emma Bridgewater. The technology enables eCommerce companies to control every facet of search, visual merchandising and product recommendations within a single platform – an offering that is unique in the marketplace.
ATTRAQT’s Freestyle Merchandising technology, which is compatible with all eCommerce systems and able to support sites in any language, has been proven to increase sales by up to 20 per cent. Clients are also reporting significant conversion increases within just months of implementation. A key feature of the system is Balance Factor®, a unique tool that enables the merchandiser to optimise, manually or dynamically, using behavioural data, their strategy to deliver not just the real time needs of the customer, but also the business objectives of the company at any given time.
The rebrand highlights ATTRAQT’s growing status as a market innovator in eCommerce solutions, with the company’s notable client list growing significantly year-on-year, a new office having opened in New York City in late 2013, and a confirmed reputation for excellence in client service and affordable, flexible eCommerce solutions.
Discussing the brand announcement today, CEO of ATTRAQT André Brown was keen to emphasise the unique nature of the company’s offering.
“Freestyle Merchandising is exclusive to ATTRAQT and represents an intelligent, profitable and constantly evolving approach to achieving the highly engaging experience online shoppers expect. We have enjoyed phenomenal success, particularly in the last two years with the explosion in online retail and felt the time was right to change the company name to one that better reflects the full scope of what ATTRAQT provides.”
Amongst clients experiencing the full power of ATTRAQT is Life Style Sports, who experienced a 33 per cent conversion increase almost immediately after implementing Freestyle Merchandising. According to Gordon Newman, the brand’s Head of eCommerce:
“The system is unbelievable. It generates powerful rules combined with the flexibility and speed to make changes and test new approaches with immediate results. It’s a superior product representing great value for money.”
Andre Brown added that ATTRAQT’s ethos will continue to underpin its technology advances with an absolute commitment to responsive, meaningful client service.
“Ultimately, the success of Freestyle Merchandising lies not just in the power of the technology itself, but also in its flexibility to the individual eCommerce strategy. It is therefore vital that as a service provider we work closely and meticulously with every client to adapt the tools to their business objectives. As we launch our new brand, we want to assure our current and prospective clients that the same high quality, personal service will continue, with the ultimate aim of delivering their competitive edge in the eCommerce market.”
About ATTRAQT Limited (formerly Locayta)
ATTRAQT is an industry leading provider of eCommerce solutions that enable retailers to define every aspect of their online search and merchandising strategy within a single system. The company was co-founded in 2003 by CEO André Brown, an expert in bringing new technologies to market, being one of the original team who introduced Adobe Acrobat to the UK.
ATRAQT has developed Freestyle Merchandising in response to the merchandising limitations imposed by many eCommerce systems. Freestyle Merchandising gives retailers fully configurable control over how products are prioritised, sequenced and promoted in conjunction with user preferences and behaviour. More than 20 specific tools are offered within the platform, addressing multiple issues including visual merchandising, product sequencing, intelligent navigation, mobile search, cross-selling and upselling, auto-complete and spell correction, and product and accessory recommendations.
Supporting hundreds of retailing clients internationally, ATTRAQT’s Software as a Service technology has been proven to improve online sales by up to 20%. Clients including Boohoo, TESCO, Superdry, Prezzybox, Life Style Sports and Nicole Farhi have also publicly reported a consistent correlation between the implementation of ATTRAQT Freestyle Merchandising and dramatic increases in conversion rates.
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Jul. 25, 2016 04:38 PM EDT
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Jul. 25, 2016 04:00 PM EDT Reads: 986
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 25, 2016 03:45 PM EDT Reads: 939
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 25, 2016 03:30 PM EDT Reads: 1,682
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Jul. 25, 2016 03:15 PM EDT Reads: 400
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 25, 2016 03:00 PM EDT Reads: 1,969
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 25, 2016 02:45 PM EDT Reads: 851
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
Jul. 25, 2016 02:30 PM EDT Reads: 862
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Jul. 25, 2016 02:00 PM EDT Reads: 944
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 25, 2016 01:15 PM EDT Reads: 1,908
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
Jul. 25, 2016 01:00 PM EDT Reads: 1,928
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 25, 2016 12:15 PM EDT Reads: 454
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
Jul. 25, 2016 12:00 PM EDT Reads: 1,817
“Being the one true cloud-agnostic and storage-agnostic software solution, more and more customers are coming to Commvault and saying ' What do you recommend? What's your best practice for implementing cloud?” explained Randy De Meno, Chief Technologist at Commvault, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 25, 2016 12:00 PM EDT Reads: 1,671
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Jul. 25, 2016 11:45 AM EDT Reads: 894