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Locayta® Re-brands as ATTRAQT®
|By Business Wire
|April 9, 2014 03:00 AM EDT
Locayta, a leading provider of eCommerce search, merchandising and
recommendation technology, has today announced that it is changing its
name to ATTRAQT and re-branding its merchandising platform as ATTRAQT
Freestyle Merchandising. This completes the transformation of the
business over the last few years from a provider of site search
technologies, to today’s position as one of the UK’s leading providers
of advanced online merchandising solutions to some of the world’s most
ATTRAQT Freestyle Merchandising is driving unprecedented online
performance for brands including Boohoo, TESCO, Superdry, Nicole Farhi,
TK Maxx, Ellis Brigham, Harper Collins and Emma Bridgewater. The
technology enables eCommerce companies to control every facet of search,
visual merchandising and product recommendations within a single
platform – an offering that is unique in the marketplace.
ATTRAQT’s Freestyle Merchandising technology, which is compatible with
all eCommerce systems and able to support sites in any language, has
been proven to increase sales by up to 20 per cent. Clients are also
reporting significant conversion increases within just months of
implementation. A key feature of the system is Balance Factor®, a unique
tool that enables the merchandiser to optimise, manually or dynamically,
using behavioural data, their strategy to deliver not just the real time
needs of the customer, but also the business objectives of the company
at any given time.
The rebrand highlights ATTRAQT’s growing status as a market innovator in
eCommerce solutions, with the company’s notable client list growing
significantly year-on-year, a new office having opened in New York City
in late 2013, and a confirmed reputation for excellence in client
service and affordable, flexible eCommerce solutions.
Discussing the brand announcement today, CEO of ATTRAQT André Brown was
keen to emphasise the unique nature of the company’s offering.
“Freestyle Merchandising is exclusive to ATTRAQT and represents an
intelligent, profitable and constantly evolving approach to achieving
the highly engaging experience online shoppers expect. We have enjoyed
phenomenal success, particularly in the last two years with the
explosion in online retail and felt the time was right to change the
company name to one that better reflects the full scope of what ATTRAQT
Amongst clients experiencing the full power of ATTRAQT is Life Style
Sports, who experienced a 33 per cent conversion increase almost
immediately after implementing Freestyle Merchandising. According to
Gordon Newman, the brand’s Head of eCommerce:
“The system is unbelievable. It generates powerful rules combined
with the flexibility and speed to make changes and test new approaches
with immediate results. It’s a superior product representing great value
Andre Brown added that ATTRAQT’s ethos will continue to underpin its
technology advances with an absolute commitment to responsive,
meaningful client service.
“Ultimately, the success of Freestyle Merchandising lies not just in
the power of the technology itself, but also in its flexibility to the
individual eCommerce strategy. It is therefore vital that as a service
provider we work closely and meticulously with every client to adapt the
tools to their business objectives. As we launch our new brand, we want
to assure our current and prospective clients that the same high
quality, personal service will continue, with the ultimate aim of
delivering their competitive edge in the eCommerce market.”
About ATTRAQT Limited (formerly Locayta)
ATTRAQT is an industry leading provider of eCommerce solutions that
enable retailers to define every aspect of their online search and
merchandising strategy within a single system. The company was
co-founded in 2003 by CEO André Brown, an expert in bringing new
technologies to market, being one of the original team who introduced
Adobe Acrobat to the UK.
ATRAQT has developed Freestyle Merchandising in response to the
merchandising limitations imposed by many eCommerce systems. Freestyle
Merchandising gives retailers fully configurable control over how
products are prioritised, sequenced and promoted in conjunction with
user preferences and behaviour. More than 20 specific tools are offered
within the platform, addressing multiple issues including visual
merchandising, product sequencing, intelligent navigation, mobile
search, cross-selling and upselling, auto-complete and spell correction,
and product and accessory recommendations.
Supporting hundreds of retailing clients internationally, ATTRAQT’s
Software as a Service technology has been proven to improve online sales
by up to 20%. Clients including Boohoo, TESCO, Superdry, Prezzybox, Life
Style Sports and Nicole Farhi have also publicly reported a consistent
correlation between the implementation of ATTRAQT Freestyle
Merchandising and dramatic increases in conversion rates.
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