|By Business Wire||
|April 9, 2014 03:00 AM EDT||
Locayta, a leading provider of eCommerce search, merchandising and recommendation technology, has today announced that it is changing its name to ATTRAQT and re-branding its merchandising platform as ATTRAQT Freestyle Merchandising. This completes the transformation of the business over the last few years from a provider of site search technologies, to today’s position as one of the UK’s leading providers of advanced online merchandising solutions to some of the world’s most successful retailers.
ATTRAQT Freestyle Merchandising is driving unprecedented online performance for brands including Boohoo, TESCO, Superdry, Nicole Farhi, TK Maxx, Ellis Brigham, Harper Collins and Emma Bridgewater. The technology enables eCommerce companies to control every facet of search, visual merchandising and product recommendations within a single platform – an offering that is unique in the marketplace.
ATTRAQT’s Freestyle Merchandising technology, which is compatible with all eCommerce systems and able to support sites in any language, has been proven to increase sales by up to 20 per cent. Clients are also reporting significant conversion increases within just months of implementation. A key feature of the system is Balance Factor®, a unique tool that enables the merchandiser to optimise, manually or dynamically, using behavioural data, their strategy to deliver not just the real time needs of the customer, but also the business objectives of the company at any given time.
The rebrand highlights ATTRAQT’s growing status as a market innovator in eCommerce solutions, with the company’s notable client list growing significantly year-on-year, a new office having opened in New York City in late 2013, and a confirmed reputation for excellence in client service and affordable, flexible eCommerce solutions.
Discussing the brand announcement today, CEO of ATTRAQT André Brown was keen to emphasise the unique nature of the company’s offering.
“Freestyle Merchandising is exclusive to ATTRAQT and represents an intelligent, profitable and constantly evolving approach to achieving the highly engaging experience online shoppers expect. We have enjoyed phenomenal success, particularly in the last two years with the explosion in online retail and felt the time was right to change the company name to one that better reflects the full scope of what ATTRAQT provides.”
Amongst clients experiencing the full power of ATTRAQT is Life Style Sports, who experienced a 33 per cent conversion increase almost immediately after implementing Freestyle Merchandising. According to Gordon Newman, the brand’s Head of eCommerce:
“The system is unbelievable. It generates powerful rules combined with the flexibility and speed to make changes and test new approaches with immediate results. It’s a superior product representing great value for money.”
Andre Brown added that ATTRAQT’s ethos will continue to underpin its technology advances with an absolute commitment to responsive, meaningful client service.
“Ultimately, the success of Freestyle Merchandising lies not just in the power of the technology itself, but also in its flexibility to the individual eCommerce strategy. It is therefore vital that as a service provider we work closely and meticulously with every client to adapt the tools to their business objectives. As we launch our new brand, we want to assure our current and prospective clients that the same high quality, personal service will continue, with the ultimate aim of delivering their competitive edge in the eCommerce market.”
About ATTRAQT Limited (formerly Locayta)
ATTRAQT is an industry leading provider of eCommerce solutions that enable retailers to define every aspect of their online search and merchandising strategy within a single system. The company was co-founded in 2003 by CEO André Brown, an expert in bringing new technologies to market, being one of the original team who introduced Adobe Acrobat to the UK.
ATRAQT has developed Freestyle Merchandising in response to the merchandising limitations imposed by many eCommerce systems. Freestyle Merchandising gives retailers fully configurable control over how products are prioritised, sequenced and promoted in conjunction with user preferences and behaviour. More than 20 specific tools are offered within the platform, addressing multiple issues including visual merchandising, product sequencing, intelligent navigation, mobile search, cross-selling and upselling, auto-complete and spell correction, and product and accessory recommendations.
Supporting hundreds of retailing clients internationally, ATTRAQT’s Software as a Service technology has been proven to improve online sales by up to 20%. Clients including Boohoo, TESCO, Superdry, Prezzybox, Life Style Sports and Nicole Farhi have also publicly reported a consistent correlation between the implementation of ATTRAQT Freestyle Merchandising and dramatic increases in conversion rates.
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 21, 2016 04:15 PM EDT Reads: 1,461
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 21, 2016 04:15 PM EDT Reads: 902
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
Oct. 21, 2016 04:00 PM EDT Reads: 1,457
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Oct. 21, 2016 04:00 PM EDT Reads: 2,671
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
Oct. 21, 2016 03:54 PM EDT
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Oct. 21, 2016 03:31 PM EDT
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 21, 2016 03:15 PM EDT Reads: 258
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Oct. 21, 2016 03:00 PM EDT Reads: 4,353
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 21, 2016 03:00 PM EDT Reads: 11,142
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 21, 2016 02:30 PM EDT Reads: 1,399
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Oct. 21, 2016 02:15 PM EDT Reads: 1,427
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Oct. 21, 2016 02:15 PM EDT Reads: 2,196
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 21, 2016 02:00 PM EDT Reads: 6,778
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 21, 2016 02:00 PM EDT Reads: 569
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 21, 2016 02:00 PM EDT Reads: 631