|By Business Wire||
|April 9, 2014 04:00 AM EDT||
Convertro, a multi-touch attribution solution that helps brands and agencies optimize advertising effectiveness, today announced that it is expanding its sales operations to support rapid growth in European and Middle Eastern markets. The company is also expanding its executive sales team as trends toward online advertising adoption continue to move upward in the region. Newly appointed Senior Vice President of Global Sales Quinn Collins and Vice President of EMEA Sales David Curran will lead the team that is growing Convertro’s global customer base, which now includes Luxottica, DishWorld, onefinestay and Europe’s leading travel group TUI, among many others.
With continued advertising spending growth across the region, agencies and brands need solutions that enable them to measure, attribute and optimize conversions across channels. Collins will coordinate Convertro’s sales force to field the ever-increasing number of inbound prospects, which have grown by 300 percent over the last four months alone. Curran is tasked with leading the expansion of the pan-EMEA team, supporting the heavy demand from marketers who require the best technology to understand where to allocate budgets to maximize ad performance in real time.
“We’re seeing rapid growth and client acquisition in Europe, and with the addition of Quinn and David to Convertro’s team, we’re poised to add to our expanding customer base in the region,” said Jeff Zwelling, CEO and co-founder of Convertro. “We interviewed more than 200 people to find exactly the right leaders to train and scale our sales team across EMEA and globally. Quinn and David bring outstanding experience to the company, and they will be instrumental in the next phase of our growth.”
Quinn Collins, Convertro senior vice president of global sales, has a long record of success in sales management and marketing leadership. His expertise in media attribution, digital advertising and promotion, and analytics has helped him attract and retain top sales performers, introduce new concepts and technologies, and sell and retain major accounts throughout his career. Prior to joining Convertro, he was instrumental in building a high performance sales team for Catalina Marketing, where he was an integral part of transforming this startup to a publicly traded company with an approximate $2 billion market cap.
Over the past 18 years, David Curran, Convertro vice president of EMEA sales, has delivered fast, high-value, low-overhead pan-EMEA market entry and growth for six companies. He is a veteran of digital media and technology companies including AdTruth, 41st Parameter, Ounce Labs and others.
Convertro provides clients with actionable spend recommendations and scenario planning that empower them to confidently reallocate marketing from unprofitable sources to more profitable ones. Convertro accomplishes this by using algorithmic models that meld marketing cost and conversion data, including in-store, with customer marketing exposures captured at the most granular level. This regression-based model, combined with other proprietary technologies developed in-house, affords extreme flexibility and enables Convertro to generate spend optimizations for all marketing channels that a client may leverage, whether online (PPC, SEO, display, affiliate and social, for example) or offline (such as TV, radio and direct mail). Convertro is based in Santa Monica, Calif., and maintains offices in New York and Israel. For more information, visit: www.convertro.com or find us on Twitter at @convertro or on LinkedIn.
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Oct. 26, 2016 09:17 AM EDT
Oct. 26, 2016 09:15 AM EDT Reads: 2,044
Oct. 26, 2016 09:15 AM EDT Reads: 16,576
Oct. 26, 2016 07:30 AM EDT Reads: 2,803
Oct. 26, 2016 07:30 AM EDT Reads: 11,516
Oct. 26, 2016 06:45 AM EDT Reads: 3,395
Oct. 26, 2016 06:15 AM EDT Reads: 2,083
Oct. 26, 2016 06:00 AM EDT Reads: 1,886
Oct. 26, 2016 06:00 AM EDT Reads: 2,046
Oct. 26, 2016 06:00 AM EDT Reads: 1,552
Oct. 26, 2016 06:00 AM EDT Reads: 1,422
Oct. 26, 2016 05:45 AM EDT Reads: 2,560
Oct. 26, 2016 05:30 AM EDT Reads: 1,047
Oct. 26, 2016 05:30 AM EDT Reads: 1,025
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 26, 2016 05:00 AM EDT Reads: 1,000