Welcome!

News Feed Item

Londoners Looking for Natural Beauty

LONDON, April 9, 2014 /PRNewswire/ --



                  

  • New cosmetic treatment iovera° uses body's natural response  to cold to smooth forehead wrinkles
  • Survey reveals over half of Londoners would consider non-surgical cosmetic treatment
  • 30-35 age group most concerned with looking younger

 

A survey conducted by new cosmetic wrinkle treatment iovera°® has found that there is a growing desire among Londoners for more natural beauty products and treatments.  Two thirds of respondents (65%) said that they have become more aware of the ingredients in cosmetics and beauty products in the last two years.  While quality (59%) and price (48%) are important, natural ingredients (32%) ranked highly on factors influencing purchasing decisions.

The iovera° treatment provides a new option for people who want to treat their dynamic forehead wrinkles but who are uncomfortable or unsuitable for existing treatments which use a toxin.  The effects of the 20 minute procedure targets forehead lines precisely using the Focused Cold Therapy[TM] delivery system. The Focused Cold Therapy delivery system is an advanced technology that works immediately and relaxes facial muscles that cause wrinkles without leaving any toxins or chemicals behind in the body. The effects of the treatment last up to 3 months.  

The survey of more than 500 Londoners found that appearance matters with the majority (59%) of those questioned admitting they put a great deal or quite a lot of effort into looking their best.  54% of women surveyed claimed they would be unlikely to go out and meet friends without doing their hair and makeup.  They are not alone as 43% of men would not go out without doing their hair.

Living and looking healthy is also important to Londoners. Nine out of ten (90%) of those polled said they would like to lead a healthier lifestyle and many will check the label for artificial ingredients and preservatives in foods (76%) and beauty (62%) products.

Ultimately people would like to look younger (73%) and healthier (89%) and just over half (54%) said they would consider a non-surgical cosmetic treatment to smooth forehead lines and wrinkles.

Dr Yannis Alexandrides, MD at 111 Harley Street and iovera° trained doctor said, "Patients at my clinic seek treatments that will provide them a natural result, one that leaves them looking fresh and rejuvenated. iovera° allows me to offer this result with the added benefit that no toxins are actually injected into the body."

68% of respondents who would consider a cosmetic wrinkle treatment find the idea of a treatment which uses the body's natural response to cold more appealing, compared to one in five (22%) that find a treatment which uses a toxin more appealing.  Fear of looking fake, plastic or unnatural is the biggest fear among those who would not consider such a treatment.

Clint Carnell, CEO of myoscience who developed the iovera° treatment in California, is positive about the growing interest being shown for the treatment in the UK: "The iovera° technology enables physicians to treat using only the power of cold which is an appealing option for many."

"We developed iovera˚ in partnership with some of the world's leading physicians. There is powerful consumer demand for the treatment because it offers an immediate wrinkle solution without the use of a toxin," says Clint.

Notes to editors: 

About myoscience  

Silicon Valley, California-based myoscience is a privately-held medical device company committed to making its platform technology, Focused Cold Therapy[TM], the standard of care for the treatment of peripheral nerve conditions. Focused Cold Therapy is currently approved in Europe and Canada for temporary wrinkle reduction, temporary pain reduction and treatment of dermatologic conditions. The myoscience technology has also been cleared in the United States for use in pain management and general surgical use. For more information, please visit http://www.myoscience.com.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...