Welcome!

News Feed Item

Kelley Blue Book Announces 2014 Brand Image Award Winners

Honda Holds Reign for Best Overall Brand, Most Trusted Brand; Kia, GMC, Jaguar Win First Brand Image Awards

IRVINE, Calif., April 9, 2014 /PRNewswire/ -- The 2014 Brand Image Award winners, based on annual new-car buyer perception data, are announced today by Kelley Blue Book, www.kbb.com, the leading provider of new and used car information.  The Kelley Blue Book® Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.  Award categories are calculated among luxury, non-luxury and truck shoppers. 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7065452-kelley-blue-book-2014-brand-image-award-winners

"The classic saying 'perception is reality' falls true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today's automakers," said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.  "With strong marketing communications coming from auto manufacturers and dealers, and the increased importance of peer reviews and ratings, consumers today are more influenced than ever to take interest in a brand, ultimately affecting their vehicle purchase decisions."

2014 Brand Image Award Winners: Non-Luxury Brands

Honda

Best Overall Brand

Honda

Most Trusted Brand

Kia

Best Value Brand

GMC

Most Refined Brand

MINI

Best Performance Brand

Chevrolet

Best Car Styling Brand

2014 Brand Image Award Winner: Truck Brand

Ford

Best Overall Truck Brand

2014 Brand Image Award Winners:  Luxury Brands

Mercedes-Benz

Best Overall Luxury Brand

Lexus

Most Trusted Luxury Brand

Buick

Best Value Luxury Brand

Mercedes-Benz

Most Refined Luxury Brand

Porsche

Best Performance Luxury Brand

Jaguar

Best Car Styling Luxury Brand

For two years running, Honda has been named the Best Overall Brand, securing the highest average scores among all 12 Brand Watch factors, including affordability, "cool" factor, driving comfort, driving performance, durability/reliability, exterior styling, fuel efficiency, interior layout, prestige/sophistication, reputation, ruggedness and safety (listed in alphabetical order).  Strong consumer perception of the Accord, Civic, CR-V and Odyssey helped drive Honda's success in earning the top honor among all automakers. 

This year, Mercedes-Benz captured the Best Overall Luxury Brand title from 2013 winner BMW by obtaining the top average Brand Watch factor scores among all luxury makes and being highly regarded with its strong lineup and performance AMG variants.

Reclaiming the top spot among truck shoppers, Ford ousts last year's winner, Toyota, from the Best Overall Truck Brand category.  Ford has won five out of six times Kelley Blue Book has announced this award.  The F-150 and Super Duty F-250 and F-350 helped the manufacturer earn back the award for 2014, as truck shoppers ranked the brand highest among all other truck brands.

For three years in a row, Honda has earned the award for Most Trusted Brand, and for 2014, the Accord, Civic, CR-V and Odyssey supported the boost in Honda's scores.  Meanwhile, Lexus holds its ground as the Most Trusted Luxury Brand for the second consecutive year with help from the ES, IS, LX and RX models.  

Kia earns its first-ever Brand Image Award in 2014 for Best Value Brand, taking the crown from last year's winner Honda.  Kia received high marks on affordability and fuel efficiency, primarily driven by the Optima, Rio, Soul and Forte models.  Buick is a repeat winner for the Best Value Luxury Brand, and the manufacturer's entire lineup, including the LaCrosse, Regal, Verano, Enclave and Encore, has positively influenced car shoppers' perceptions.

"Kia has come a long way in the eyes of the consumer," said Arthur Henry, senior analyst for Kelley Blue Book.  "Once known only as an economy car with good gas mileage, the brand has evolved through product growth and maturity into a high-value brand.  This is a similar path fellow import brands Honda and Toyota took in the 1970s.  In fact, Kia edges out Honda this year for the Best Value Brand title."

Benefitting from its upscale Denali trim models, GMC also wins its first Brand Image Award as 2014's Most Refined Brand, with high ratings for comfort, interior layout and prestige/sophistication.  Mercedes-Benz has a second consecutive win for this category among luxury brands, and historically has scored very high in prestige/sophistication since the inception of the Brand Image Awards in 2008. 

MINI wins Best Performance Brand for the second year in a row, with help from the MINI Cooper for its high ratings for "cool" factor and driving performance.  Like MINI, Porsche holds steady as a repeat winner as Best Performance Luxury Brand since 2010, due to strong ratings for a number of models in its lineup, including the 911, Cayman, Panamera and Cayenne. 

Jaguar earned its first Kelley Blue Book Brand Image Award as 2014 Best Car Styling Luxury Brand for its attractive F-TYPE, XK, XF and XJ series, while Chevrolet reclaimed the Best Car Styling Brand title from last year's winner Ford. 

"Chevrolet had a slew of redesigns during the past year, which have captured the consideration of car shoppers," said Henry.  "Chevrolet decided to take a daring approach with its styling and it paid off.  The models primarily driving the success of Chevrolet's expressive design efforts are the Corvette Stingray and Camaro."

The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch study.  Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com.  The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.

For more information about the 2014 Kelley Blue Book Brand Image Awards, please visit http://www.kbb.com/new-cars/brand-image-awards/.

For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb/.

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In and Suggested Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies.  Kelley Blue Book Co., Inc. is a subsidiary of AutoTrader Group, which includes AutoTrader.com, vAuto, VinSolutions and HomeNet Automotive.  AutoTrader Group is a majority-owned subsidiary of Cox Enterprises.

 

2014 KBB.com Brand Image Awards

 

For two years running, Honda has been named the Best Overall Brand, securing the highest average scores on affordability, “cool” factor, driving comfort and more.

 

This year, Mercedes-Benz captured the Best Overall Luxury Brand title from 2013 winner BMW by obtaining the top average scores among all luxury makes and being highly regarded with its strong lineup and performance AMG variants.

 

Kelley Blue Book Logo

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7065452-kelley-blue-book-2014-brand-image-award-winners

SOURCE Kelley Blue Book

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to ...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.