News Feed Item

Oberto Turns to Athletes Brian Urlacher and Clint Dempsey on Increased Push Behind America's PROtein(TM)

From Football Player to 'Football' Captain: Brian Urlacher and Clint Dempsey Urge Fans to Snack on All Natural, Lean Protein

SEATTLE, WA -- (Marketwired) -- 04/09/14 -- Oberto, the nation's leading all natural jerky brand, announces former all-pro linebacker, Brian Urlacher, and U.S. Men's National Soccer Team and Seattle Sounders FC member, Clint Dempsey, as the two newest additions to join the Oberto America's PROtein™ campaign -- a partnership between Oberto and elite athletes and nutrition experts to highlight the benefits of Oberto's all natural, high-in-protein jerky line. Specifically, Oberto and its team of athletes are bringing fans insight into lean protein's role in helping them to get the most out of their bodies.

Urlacher and Dempsey will work with Oberto to encourage fans to select better-for-you snacks, get the most from nutrition and live more active lifestyles. The two will also be prominently featured in campaign creative pieces including point-of-sale and other marketing materials.

"Adding the support of Brian and Clint to our Oberto America's PROtein™ movement bolsters the brand's presence across more sports and brings our message to more consumers," said Greg Yahn, Vice President of Marketing for Oberto Brands. "This team of top athletes believes in inspiring people to get the most out of themselves by living active lifestyles and snacking better with All Natural Oberto Beef Jerky."

Urlacher and Dempsey join four-time U.S. Grand Prix snowboarding champion, Louie Vito, and celebrity trainer, Harley Pasternak, on the campaign to urge consumers to 'turn over the bag' to check out what they're eating. Their counsel to fans includes seeking minimally processed, all natural foods with no preservatives as well as encouraging them to live a more active lifestyle.

"I'm looking forward to helping people become more aware of their lean protein intake. As a life-long athlete, I understand the significance of protein and how important it is to snack well while training and competing," said Brian Urlacher. "Oberto's all natural jerky offers a convenient way for athletes to get the all-important lean protein snack while on the go."

"Oberto's all natural jerky provides me the protein I need to take on a tough practice and get through a match going into stoppage time," said Clint Dempsey. "Protein plays an important role in my sports nutrition and when I'm looking for a better-for-me type food on the go."

Dempsey is a professional soccer player on the U.S. Men's National Team and the Seattle Sounders FC. He's an attacking midfielder and forward who has served as captain of both teams.

Urlacher is an eight-time all-pro linebacker who retired from football in 2012 after a heralded 13-season career. He is now a football analyst for Fox Sports 1 providing weekly insight and evaluation of the current top players in the game.

Oberto worked with Alcone Marketing Group to create the Oberto America's PROtein™ campaign. Alcone has coordinated and developed the production of point-of-sale collateral materials, field marketing toolkits, on-going consumer promotions and strategic marketing planning for future activations.

For more information about Oberto or the Oberto America's PROtein™ campaign, you can visit Oberto.com and Facebook.com/ObertoBeefJerky.

About Oberto Brands
Family owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginnings into what is today a national leader in meat snacks. The company is best known for its delicious, all natural, better-for-you jerky that is perfect for active lifestyles. Oberto Brands' products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States and Oberto.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2563987
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2563990

Media Contact:
Chris Ward
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...