|By Business Wire||
|April 9, 2014 06:27 AM EDT||
Netbiscuits, are today encouraging marketers in businesses of all sizes to reconnect with consumers, by opening up its award-winning Mobile Analytics tools for free use. In a move which promises to demystify the mobile landscape, Netbiscuits has announced free enterprise-grade versions of its Mobile Analytics and Device Detection software, providing marketers and developers with the technology to better profile customer engagement and deliver exceptional mobile web experiences for users on every device.
With the free enterprise-grade version of Mobile Analytics, marketers can develop and track visitor personas around device, preferences and contextual use, identify causes of abandonment and ultimately deliver better engagement to increase conversions from mobile channels. Netbiscuits Mobile Analytics comes with user traffic reports and dashboards that reveal user behavior and preference through device information. Netbiscuits Mobile Analytics can also easily integrate into most desktop analytics software to enrich data with contextual information on mobile user behavior, uncover insights like bounce rate of visitors based on screen size or speed of connection to the website.
Marketers and developers can also benefit from a free version of our Device Detection product, the world’s most advanced library catalogued through manual testing. The Netbiscuits device library, contains detailed device feature capabilities of over 7,300 device profiles, helping build the most complete picture of devices being used to access a website. Using Device Detection, organizations can identify, segment and route mobile traffic, optimize web testing, adapt site features and technology before first page load, and improve speed and page load times to extend their reach to every mobile device.
The free versions of both products will be accompanied by the launch of a tiered subscription model, handing businesses the keys to more powerful Mobile Analytics and Device Detection at a level and price point which makes sense for their needs. In 2014, building a personalized ‘one-web’ consumer experience has become a major challenge for brands, especially as next-generation technologies, such as connected TVs and wearable devices are widely adopted by consumers. Previously, smaller organizations have been restricted to analytics software with limited customer device information or simply been priced out of the market.
Michael Neidhoefer, Netbiscuits CEO, said: “Mobile is all encompassing, and is no longer just a ‘nice to have’, but rather an essential communications channel to the customer. The variety in user context, preferences, behavior and the devices being used to access the web means we can no longer treat visitors as a single group, but must understand the different user requirements that change dynamically with device features, time of day and connection speeds.
By releasing free versions of our enterprise-grade Mobile Analytics and Device Detection tools, we are empowering marketers to get back on top and rebuild the lost connection with their mobile customers. Netbiscuits is providing marketers with the tools to better understand customer engagement on mobile devices and improve conversion rates by eliminating the guesswork usually associated with developing for the mobile web.”
Netbiscuits Mobile Analytics and Device Detection customer Frank Kanzler, Head of Technical Design & Development, T-Online.de, said: “Mobile has changed the way our users think about and engage with our content. They access T-Online news site from different devices, and do so in a variety of environments, yet they rightly expect a great experience every time.
For us, mobile analytics will take the guesswork out of building a mobile strategy. We will be able to pinpoint the devices being used on our website down to a very specific level and also get a better understanding of how user behavior online is influenced by contextual factors, such as bandwidth and location. With these data points, we can build a number of user profiles and make actionable decisions about the web experiences we serve up, leading to better experiences for our customers.”
Marketers use Mobile Analytics to create customer profiles, test existing sites and plan new features based on accurate device and information, resulting in improved engagement and increased conversions. Marketers can also:
- Profile mobile visitor personas based on device preferences and contextual data points
- Identify causes of abandonment rates
- Deliver more personalized web content
- Increase conversions from the mobile channel
- Enrich desktop analytics with mobile user behavior
Developers use Device Detection to understand visitor context and accurately detect device capabilities to then adapt websites and content within Responsive Web Design templates in order to deliver a fast, working and targeted experience to every visitor, regardless of device. Key benefits include:
- The ability to identify and segment mobile traffic
- Optimization of web testing
- Adaptation of site features and technology
- Improved speed and page load times
- Extended reach to every device
Subscribe for Netbiscuits Mobile Analytics and Device Detection here – www.netbiscuits.com/pricing-plan
Download online press kit from www.netbiscuits.com/news-room/press-kit
Netbiscuits is a global leader in mobile analytics and device detection.
Netbiscuits delivers compelling analytics and device detection products to help companies achieve increased reach and performance, while improving conversion and customer engagement. Our cloud software records over one billion unique page impressions a month, serving global brands such as eBay, Coca Cola, MTV, BMW and T-Online. The award-winning Netbiscuits Device Library has been catalogued through manual testing since the year 2000, and contains detailed device feature capabilities, including over 7,300 device, 157 operating system and 343 web browser profiles, to create exceptional mobile experiences for every connected device.
For more information, please visit: www.netbiscuits.com
Follow @Netbiscuits on Twitter
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
Dec. 9, 2016 03:45 PM EST Reads: 558
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 03:30 PM EST Reads: 1,224
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 9, 2016 03:15 PM EST Reads: 975
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 03:15 PM EST Reads: 852
Infrastructure is widely available, but who’s managing inbound/outbound traffic? Data is created, stored, and managed online – who is protecting it and how? In his session at 19th Cloud Expo, Jaeson Yoo, SVP of Business Development at Penta Security Systems Inc., discussed how to keep any and all infrastructure clean, safe, and efficient by monitoring and filtering all malicious HTTP/HTTPS traffic at the OSI Layer 7. Stop attacks and web intruders before they can enter your network.
Dec. 9, 2016 03:00 PM EST Reads: 351
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Dec. 9, 2016 03:00 PM EST Reads: 2,007
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
Dec. 9, 2016 02:45 PM EST Reads: 622
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 9, 2016 02:45 PM EST Reads: 1,032
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
Dec. 9, 2016 02:42 PM EST Reads: 182
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Dec. 9, 2016 02:30 PM EST Reads: 788
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
Dec. 9, 2016 02:30 PM EST Reads: 1,258
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 9, 2016 02:15 PM EST Reads: 811
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Dec. 9, 2016 02:15 PM EST Reads: 368
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
Dec. 9, 2016 02:15 PM EST Reads: 1,289
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Dec. 9, 2016 02:15 PM EST Reads: 1,776