|By Business Wire||
|April 9, 2014 06:27 AM EDT||
Netbiscuits, are today encouraging marketers in businesses of all sizes to reconnect with consumers, by opening up its award-winning Mobile Analytics tools for free use. In a move which promises to demystify the mobile landscape, Netbiscuits has announced free enterprise-grade versions of its Mobile Analytics and Device Detection software, providing marketers and developers with the technology to better profile customer engagement and deliver exceptional mobile web experiences for users on every device.
With the free enterprise-grade version of Mobile Analytics, marketers can develop and track visitor personas around device, preferences and contextual use, identify causes of abandonment and ultimately deliver better engagement to increase conversions from mobile channels. Netbiscuits Mobile Analytics comes with user traffic reports and dashboards that reveal user behavior and preference through device information. Netbiscuits Mobile Analytics can also easily integrate into most desktop analytics software to enrich data with contextual information on mobile user behavior, uncover insights like bounce rate of visitors based on screen size or speed of connection to the website.
Marketers and developers can also benefit from a free version of our Device Detection product, the world’s most advanced library catalogued through manual testing. The Netbiscuits device library, contains detailed device feature capabilities of over 7,300 device profiles, helping build the most complete picture of devices being used to access a website. Using Device Detection, organizations can identify, segment and route mobile traffic, optimize web testing, adapt site features and technology before first page load, and improve speed and page load times to extend their reach to every mobile device.
The free versions of both products will be accompanied by the launch of a tiered subscription model, handing businesses the keys to more powerful Mobile Analytics and Device Detection at a level and price point which makes sense for their needs. In 2014, building a personalized ‘one-web’ consumer experience has become a major challenge for brands, especially as next-generation technologies, such as connected TVs and wearable devices are widely adopted by consumers. Previously, smaller organizations have been restricted to analytics software with limited customer device information or simply been priced out of the market.
Michael Neidhoefer, Netbiscuits CEO, said: “Mobile is all encompassing, and is no longer just a ‘nice to have’, but rather an essential communications channel to the customer. The variety in user context, preferences, behavior and the devices being used to access the web means we can no longer treat visitors as a single group, but must understand the different user requirements that change dynamically with device features, time of day and connection speeds.
By releasing free versions of our enterprise-grade Mobile Analytics and Device Detection tools, we are empowering marketers to get back on top and rebuild the lost connection with their mobile customers. Netbiscuits is providing marketers with the tools to better understand customer engagement on mobile devices and improve conversion rates by eliminating the guesswork usually associated with developing for the mobile web.”
Netbiscuits Mobile Analytics and Device Detection customer Frank Kanzler, Head of Technical Design & Development, T-Online.de, said: “Mobile has changed the way our users think about and engage with our content. They access T-Online news site from different devices, and do so in a variety of environments, yet they rightly expect a great experience every time.
For us, mobile analytics will take the guesswork out of building a mobile strategy. We will be able to pinpoint the devices being used on our website down to a very specific level and also get a better understanding of how user behavior online is influenced by contextual factors, such as bandwidth and location. With these data points, we can build a number of user profiles and make actionable decisions about the web experiences we serve up, leading to better experiences for our customers.”
Marketers use Mobile Analytics to create customer profiles, test existing sites and plan new features based on accurate device and information, resulting in improved engagement and increased conversions. Marketers can also:
- Profile mobile visitor personas based on device preferences and contextual data points
- Identify causes of abandonment rates
- Deliver more personalized web content
- Increase conversions from the mobile channel
- Enrich desktop analytics with mobile user behavior
Developers use Device Detection to understand visitor context and accurately detect device capabilities to then adapt websites and content within Responsive Web Design templates in order to deliver a fast, working and targeted experience to every visitor, regardless of device. Key benefits include:
- The ability to identify and segment mobile traffic
- Optimization of web testing
- Adaptation of site features and technology
- Improved speed and page load times
- Extended reach to every device
Subscribe for Netbiscuits Mobile Analytics and Device Detection here – www.netbiscuits.com/pricing-plan
Download online press kit from www.netbiscuits.com/news-room/press-kit
Netbiscuits is a global leader in mobile analytics and device detection.
Netbiscuits delivers compelling analytics and device detection products to help companies achieve increased reach and performance, while improving conversion and customer engagement. Our cloud software records over one billion unique page impressions a month, serving global brands such as eBay, Coca Cola, MTV, BMW and T-Online. The award-winning Netbiscuits Device Library has been catalogued through manual testing since the year 2000, and contains detailed device feature capabilities, including over 7,300 device, 157 operating system and 343 web browser profiles, to create exceptional mobile experiences for every connected device.
For more information, please visit: www.netbiscuits.com
Follow @Netbiscuits on Twitter
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 21, 2016 04:30 PM EDT Reads: 3,779
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 21, 2016 04:15 PM EDT Reads: 1,464
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 21, 2016 04:15 PM EDT Reads: 906
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Oct. 21, 2016 04:00 PM EDT Reads: 2,676
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
Oct. 21, 2016 04:00 PM EDT Reads: 1,459
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
Oct. 21, 2016 03:54 PM EDT Reads: 116
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Oct. 21, 2016 03:31 PM EDT Reads: 113
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 21, 2016 03:15 PM EDT Reads: 265
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 21, 2016 03:00 PM EDT Reads: 11,145
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Oct. 21, 2016 03:00 PM EDT Reads: 4,354
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 21, 2016 02:30 PM EDT Reads: 1,400
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Oct. 21, 2016 02:15 PM EDT Reads: 1,428
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Oct. 21, 2016 02:15 PM EDT Reads: 2,196
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 21, 2016 02:00 PM EDT Reads: 633
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 21, 2016 02:00 PM EDT Reads: 6,778