Welcome!

News Feed Item

Netbiscuits Arms Marketers with Free Mobile Analytics Tools to Win in the New Age of Mobile Marketing

Netbiscuits, are today encouraging marketers in businesses of all sizes to reconnect with consumers, by opening up its award-winning Mobile Analytics tools for free use. In a move which promises to demystify the mobile landscape, Netbiscuits has announced free enterprise-grade versions of its Mobile Analytics and Device Detection software, providing marketers and developers with the technology to better profile customer engagement and deliver exceptional mobile web experiences for users on every device.

With the free enterprise-grade version of Mobile Analytics, marketers can develop and track visitor personas around device, preferences and contextual use, identify causes of abandonment and ultimately deliver better engagement to increase conversions from mobile channels. Netbiscuits Mobile Analytics comes with user traffic reports and dashboards that reveal user behavior and preference through device information. Netbiscuits Mobile Analytics can also easily integrate into most desktop analytics software to enrich data with contextual information on mobile user behavior, uncover insights like bounce rate of visitors based on screen size or speed of connection to the website.

Marketers and developers can also benefit from a free version of our Device Detection product, the world’s most advanced library catalogued through manual testing. The Netbiscuits device library, contains detailed device feature capabilities of over 7,300 device profiles, helping build the most complete picture of devices being used to access a website. Using Device Detection, organizations can identify, segment and route mobile traffic, optimize web testing, adapt site features and technology before first page load, and improve speed and page load times to extend their reach to every mobile device.

The free versions of both products will be accompanied by the launch of a tiered subscription model, handing businesses the keys to more powerful Mobile Analytics and Device Detection at a level and price point which makes sense for their needs. In 2014, building a personalized ‘one-web’ consumer experience has become a major challenge for brands, especially as next-generation technologies, such as connected TVs and wearable devices are widely adopted by consumers. Previously, smaller organizations have been restricted to analytics software with limited customer device information or simply been priced out of the market.

Michael Neidhoefer, Netbiscuits CEO, said: “Mobile is all encompassing, and is no longer just a ‘nice to have’, but rather an essential communications channel to the customer. The variety in user context, preferences, behavior and the devices being used to access the web means we can no longer treat visitors as a single group, but must understand the different user requirements that change dynamically with device features, time of day and connection speeds.

By releasing free versions of our enterprise-grade Mobile Analytics and Device Detection tools, we are empowering marketers to get back on top and rebuild the lost connection with their mobile customers. Netbiscuits is providing marketers with the tools to better understand customer engagement on mobile devices and improve conversion rates by eliminating the guesswork usually associated with developing for the mobile web.”

Netbiscuits Mobile Analytics and Device Detection customer Frank Kanzler, Head of Technical Design & Development, T-Online.de, said: “Mobile has changed the way our users think about and engage with our content. They access T-Online news site from different devices, and do so in a variety of environments, yet they rightly expect a great experience every time.

For us, mobile analytics will take the guesswork out of building a mobile strategy. We will be able to pinpoint the devices being used on our website down to a very specific level and also get a better understanding of how user behavior online is influenced by contextual factors, such as bandwidth and location. With these data points, we can build a number of user profiles and make actionable decisions about the web experiences we serve up, leading to better experiences for our customers.”

Product Summaries:

Mobile Analytics

Marketers use Mobile Analytics to create customer profiles, test existing sites and plan new features based on accurate device and information, resulting in improved engagement and increased conversions. Marketers can also:

  • Profile mobile visitor personas based on device preferences and contextual data points
  • Identify causes of abandonment rates
  • Deliver more personalized web content
  • Increase conversions from the mobile channel
  • Enrich desktop analytics with mobile user behavior

Device Detection

Developers use Device Detection to understand visitor context and accurately detect device capabilities to then adapt websites and content within Responsive Web Design templates in order to deliver a fast, working and targeted experience to every visitor, regardless of device. Key benefits include:

  • The ability to identify and segment mobile traffic
  • Optimization of web testing
  • Adaptation of site features and technology
  • Improved speed and page load times
  • Extended reach to every device

Subscribe for Netbiscuits Mobile Analytics and Device Detection here – www.netbiscuits.com/pricing-plan

Press:

Download online press kit from www.netbiscuits.com/news-room/press-kit

About Netbiscuits

Netbiscuits is a global leader in mobile analytics and device detection.

Netbiscuits delivers compelling analytics and device detection products to help companies achieve increased reach and performance, while improving conversion and customer engagement. Our cloud software records over one billion unique page impressions a month, serving global brands such as eBay, Coca Cola, MTV, BMW and T-Online. The award-winning Netbiscuits Device Library has been catalogued through manual testing since the year 2000, and contains detailed device feature capabilities, including over 7,300 device, 157 operating system and 343 web browser profiles, to create exceptional mobile experiences for every connected device.

For more information, please visit: www.netbiscuits.com

Follow @Netbiscuits on Twitter

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.