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West Europe Beverage Forecasts March 2014

NEW YORK, April 9, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:


West Europe Beverage Forecasts March 2014



Product Synopsis


Published by Canadean, West Europe Beverage Forecasts provides consumption trends 1999 to 2013 provisional and 2014 to 2019 forecasts for key beverage categories.


Introduction and Landscape


Why was the report written?

This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).


What is the current market landscape and what is changing?

Current economic environment remains gloomy in western markets and Eurozone countries are having a particularly turbulent ride.


What are the key drivers behind recent market changes?

Producers and retailers face the on-going challenge of finding the right balance between value and product mix as consumers remain price sensitive.


What makes this report unique and essential to read?

The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.


Key Features and Benefits


Data for 27 individual beverage categories, covering historical trends trends (1999-2013 provisional and 2014-2019 forecast provided in excel).


Data measures in million litres and litres per capita


Supporting analysis for the individual beverage categories


Canadean's West Europe Beverage Forecasts includes data tables for 16 markets in West Europe.


Supporting text for 16 markets.


Key Market Issues


Milk consumption is down across the whole of West Europe (with the exceptions of Greece, the Republic of Ireland and the UK) due to concerns over the fat content, changes in lifestyle and immigration. However, with the European Milk Quota System ending in 2015, the market could become over-saturated.


Struggling European economies such as Spain, Italy and Greece are decreasing consumption of nearly all beverages. Only packaged water is showing steady growth, with double digit declines for most other categories.


Increasing quality of tap-water available across West Europe is spearheading a move away from packaged water in times of economic austerity. However, seasonal factors such as warm weather ensure a steady, if unspectacular growth.


Increasingly in Germany and Austria, the effect of hydration is seen as a factor to improve performance, and free water is offered. However, in countries of high unemployment, bulk/HOD water is seen as surplus to requirement and corporate demand has reduced.


Annual increases in sugar taxes are affecting growth of the soft drinks category throughout West Europe. Furthermore, the €1 per liter tax France has imposed on energy drinks since January 2014 may see consumption impacted negatively.


Key Highlights


Recent expansion of the coffee giant has contributed to growth in both the soft drinks (iced/RTD coffee drinks) and hot drinks (coffee) categories. Indeed, Sweden now views coffee as its national drink.


The dairy category has seen a surprising drop in volume, defying predictions of a recovery. Consumer awareness of the fat content has led this decline.


Some West Europe nations experienced their warmest summer for years, further prompting alcohols' gradual decline. Increasingly consumers are opting for packaged water as a more refreshing option.


Widespread taxes on sugar, austerity and consumer awareness of health risks, have led to declines in the carbonates segment. Soft drinks were able to sustain their growth in large part due to the success of packaged water.


Energy drinks are the only category demonstrating significant growth of 4%. Remarkably defying the economic crisis, energy drinks are sourcing some volume from alcoholic drinks.

Beverage Consumption Data Tables


Data Horizon 1999-2013P PROVISIONAL and 2014F-2019F FORECASTS


Measures: Volume (million litres), Population (millions), Litres Per Capita


Geographic Coverage

WEST EUROPE: Austria, Belgium, Denmark, Finland, France, Germany, Greece, (Republic of) Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom.


Regional Balancers

For regions where it has not been possible to generate total market volumes by profiling each individual country we have taken a value judgement to arrive at a balancing "Others" figure. This is recorded as a separate entity, specific to the Region to which it belongs


Product Coverage


Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.


Individual beverage categories within each main group are as follows:


Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres

Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea

Beer: Beer, Sorghum Beer and Cider

Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))

Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake

Wines: Wine (Still and Sparkling combined)


Market Commentary


Geographic Coverage


WEST EUROPE: Austria, Belgium, Denmark, Finland, France, Germany, Greece, (Republic of) Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom


Categories covered where applicable:

Packaged Water

Bulk/HOD Water




Still Drinks


Fruit Powders

Iced/Rtd Tea Drinks

Iced/Rtd Coffee Drinks

Sports Drinks

Energy Drinks

Dairy Drinks

Hot Tea

Hot Coffee





Fortified Wine



Rice Wine


West Europe Beverage Forecasts - Methodology



To order this report: West Europe Beverage Forecasts March 2014


Contact Clare: [email protected]
US:(339) 368 6001
Intl:+1 339 368 6001


SOURCE Reportlinker

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