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Accenture Expands Its Mobile Application Management Capabilities Through Alliance Agreement with Crittercism

Accenture (NYSE:ACN) and Crittercism, a leader in mobile application performance management (mAPM), will work together through an alliance agreement to address the challenges enterprises face when developing and implementing their mobile application strategies. In addition, Accenture has made a minority investment in Crittercism and will take a seat on the company’s Advisory Board. Terms of Accenture’s investment were not disclosed.

Through the alliance agreement, Accenture will become a reseller for Crittercism’s mAPM solution, making the tool available to clients alongside other elements of the Accenture Application Factory, which designs, builds, tests and manages applications for enterprises around the world.

“Applications are an increasingly important and complex element of enterprise mobility strategies, so we’re thrilled to be formalizing our relationship with Crittercism, which is so innovative in the field of app performance management,” said Jin Lee, senior managing director, Accenture Mobility, part of Accenture Digital. “This alliance will allow us to integrate the performance monitoring tool that Crittercism operates on tens of thousands of applications, with the Accenture Application Factory. As our clients are advancing their app strategies, we can now offer them timely insights into their apps’ performance, and help them to drive a consistently good experience for their users, which is vital to success.”

“We’re very excited about both Accenture’s investment in Crittercism and the accompanying alliance agreements,” said Andrew Levy, co-founder and chief executive officer of Crittercism. “The Accenture Application Factory covers every step of the application lifecycle, from ideation to monetization and management, so to be able to bring that together with the Crittercism mAPM solution will add real, tangible value to our joint clients. From now on, businesses will be able to go to just one place to get everything they need to start, manage and grow successful mobile application strategies.”

Crittercism helps enterprises understand how their apps are performing across different devices, networks and Operating Systems, and what may be causing issues around application response time, uptime and crashes. This data enables real-time identification of productivity and revenue loss from apps. As part of a Joint Development Agreement also signed, Accenture has overseen the development of the Crittercism Executive Dashboard App for the iPad. This will provide C-level executives and senior leadership of clients with a high-level view of the health of their mobile app strategies, with a dashboard designed to enable teams to communicate seamlessly, and be empowered to take immediate action where application performance requires it.

“As a result of these agreements with Crittercism, the scale and depth of the mobile app solution that we can deliver will be very valuable to our clients,” continued Jin Lee. “By working closely together with Crittercism, the Accenture Application Factory just made app management and maintaining high performing apps significantly easier for businesses.”

About Accenture

Accenture is a global management consulting, technology services and outsourcing company, with approximately 289,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.

Accenture Mobility, part of Accenture Digital, plans, implements and manages mobility solutions for businesses and public organizations, including developing and implementing enterprise mobility strategies; incorporating applications and managed services; creating and delivering mCommerce solutions; and supplying credible, business ready Connected Product offerings. Accenture Mobility services are based on deep industry insights and technical expertise that help clients across all industries achieve growth, efficiency and manage a successful transformation as they adopt the tools of a digital business. Find out more by following @mobilitywise and visiting www.accenture.com/mobility.

About Crittercism

Crittercism provides the world’s leading mobile application performance management (mAPM) solution. The company’s solutions monitor every aspect of mobile app performance, allowing Developers, IT Operations and Product Managers to deliver faster, better and smarter mobile apps. Crittercism provides a real-time global view of app diagnostics across iOS, Android, Windows Phone 8, Hybrid and HTML5 apps. The company’s investors include Google Ventures, Scale Ventures, Opus Capital, Shasta Ventures and InterWest Partners. Learn more at http://www.crittercism.com.

Forward-Looking Statements

Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook” and similar expressions are used to identify these forward-looking statements. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied. These include, without limitation, risks that: the transaction might not achieve the anticipated benefits for the company; the company’s results of operations could be adversely affected by volatile, negative or uncertain economic conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; the company’s business depends on generating and maintaining ongoing, profitable client demand for the company’s services and solutions, and a significant reduction in such demand could materially affect the company’s results of operations; if the company is unable to keep its supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; the markets in which the company competes are highly competitive, and the company might not be able to compete effectively; the company’s profitability could suffer if its cost-management strategies are unsuccessful, and the company may not be able to improve its profitability through improvements to cost-management to the degree it has done in the past; the company’s results of operations could materially suffer if the company is not able to obtain sufficient pricing to enable it to meet its profitability expectations; if the company’s pricing estimates do not accurately anticipate the cost, risk and complexity of the company performing its work or third parties upon whom it relies do not meet their commitments, then the company’s contracts could have delivery inefficiencies and be unprofitable; the company could have liability or the company’s reputation could be damaged if the company fails to protect client and/or company data or information systems as obligated by law or contract or if the company’s information systems are breached; the company’s results of operations and ability to grow could be materially negatively affected if the company cannot adapt and expand its services and solutions in response to ongoing changes in technology and offerings by new entrants; as a result of the company’s geographically diverse operations and its growth strategy to continue geographic expansion, the company is more susceptible to certain risks; the company’s Global Delivery Network is increasingly concentrated in India and the Philippines, which may expose it to operational risks; the company might not be successful at identifying, acquiring or integrating businesses or entering into joint ventures; the company’s work with government clients exposes the company to additional risks inherent in the government contracting environment; the company’s business could be materially adversely affected if the company incurs legal liability; the company’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; the company’s alliance relationships may not be successful or may change, which could adversely affect the company’s results of operations; outsourcing services and the continued expansion of the company’s other services and solutions into new areas subject the company to different operational risks than its consulting and systems integration services; the company’s services or solutions could infringe upon the intellectual property rights of others or the company might lose its ability to utilize the intellectual property of others; if the company is unable to protect its intellectual property rights from unauthorized use or infringement by third parties, its business could be adversely affected; the company’s ability to attract and retain business and employees may depend on its reputation in the marketplace; many of the company’s contracts include payments that link some of its fees to the attainment of performance or business targets and/or require the company to meet specific service levels, which could increase the variability of the company’s revenues and impact its margins; changes in the company’s level of taxes, and audits, investigations and tax proceedings, or changes in the company’s treatment as an Irish company, could have a material adverse effect on the company’s results of operations and financial condition; if the company is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; if the company is unable to collect its receivables or unbilled services, the company’s results of operations, financial condition and cash flows could be adversely affected; the company’s share price and results of operations could fluctuate and be difficult to predict; the company’s results of operations and share price could be adversely affected if it is unable to maintain effective internal controls; any changes to the estimates and assumptions that the company makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; the company may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent annual report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.

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