Welcome!

News Feed Item

mischer'traxler Wins World's Newest Design Prize: The BE OPEN Young Talent Award

LONDON, April 9, 2014 /PRNewswire/ --

Last night the first winner of BE OPEN's new annual prize, the Young Talent Award, was announced at a packed awards ceremony in the Expo Hall of the Unversita Statale di Milano.

mischer'traxler was selected from a shortlist of ten candidates, from an original long list of thirty-seven, put forward by a leading international design industry jury.  The Austrian duo win €24,000 to support their living expenses for a year and a unique egg trophy designed by Barber & Osgerby.  Three, egg-inspired trophies have been created for the Awards by members of the jury, the egg symbolising nascent talent ready to hatch.

The jury said of their selection "The work of the ten shortlisted candidates is of exceptional quality, but we felt that mischer'traxler's methods best reflect the spirit of this new, important design prize. Matching experimental research and vanguard attitudes with industrial production, they clearly indicate how much further manufacturing can be developed from where it is now. Their talent for introducing creative interaction into everyday objects and humanising every aspect of design reflects their incredible ability to synthesise the future of design."

The criteria for this prize, and indeed the award itself, are unique: the selection is made on the basis of potential, rather than work achieved; the prize money supports the winner's living expenses for a year, so that they can continue to work at their own pace, without any obligation to create new product or exhibit their work.

Founder of BE OPEN Yelena Baturina said "The Young Talent Award is yet another example of how we try to see things differently and how we encourage people to look at the world with an open mind: we're not asking for tangible results at the end of the year's work; we're not demanding commitment, although we'd like the winner to become an active part of our network.  We do, however, want them to keep developing their thinking; we want to glean inspiration from these talented young minds, because they are the leading minds of the future."

An additional prize was announced at the awards ceremony in Milan: Dennis Parren was selected as the Yelena Baturina prizewinner.   He was presented with a replica dinosaur egg, the trophy created especially for the awards for the Baturina prize by Front Design.  The founder of BE OPEN had announced her intention to make a personal choice from the shortlist that reflects her belief in the business potential of the selected candidate.  

BE OPEN will announce a further Web Choice award, based on the public's overall level of social media activity for each candidate through BE OPEN's facebook page https://www.facebook.com/beopenawards.  The closing date for the online vote is 17 May 2014 and The Web Choice winner's trophy is a wooden egg in a wooden eggcup, designed by Raw Edges.

The egg theme was carried through to BE OPEN's installation in the cloister of Milan's Università Statale, where footage about the shortlist is being screened in birdcages, suspended from the ceiling, to suggest fledgling talent about to break free from the constraints of daily life, thanks to the financial support of the Young Talent Award.

For updates on BE OPEN see:

http://www.beopenfuture.com

facebook.com/beopenawards

twitter.com/BEOPENFUTURE

instagram.com/beopenfuture

youtube.com/BeOpenCreative

SOURCE BE OPEN

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...