Welcome!

News Feed Item

Alps Electric Bolsters Infotainment Systems with aptX® Integration

CSR plc (LSE: CSR; NASDAQ: CSRE) today announced that Alps Electric Co., Ltd. will be integrating CSR’s aptX® codec in its automotive connectivity modules. The collaboration will enable Alps’ OEM customers to offer CD-like audio quality for Bluetooth® Stereo streaming in automobiles, whether consumers are streaming audio to the head unit, or to rear-seat entertainment applications for watching movies or gaming. Alps is yet another automotive electronics manufacturer to select aptX in recent weeks, demonstrating the increasing demand for high-fidelity wireless audio in cars.

“We are seeing a significant shift in consumer audio habits as CD install rates decline and Bluetooth replaces it as one of the primary transports for stereo audio in today’s in-vehicle systems,” says Hideo Izumi, Senior Manager, Engineering Department at Alps. “Unlike other wireless delivery methods aptX offers high-fidelity audio over a Bluetooth connection, achieving the quality that consumers desire. And because the technology is integrated into hundreds of millions of smartphones on the market today, consumers won’t experience any compatibility issues.”

In order to fit within the Bluetooth ‘pipe’ and transmit wirelessly, audio needs to use a bit rate reduction technique. CSR’s aptX audio technology uses a non-destructive solution to ensure the audio is transmitted over Bluetooth’s available bandwidth. It replicates the entire frequency of the audio, maintaining CD-like audio over the Bluetooth connection and ensuring that users can hear everything as the artist originally intended. By eliminating lip and action-synchronization issues, and offering lower latency than other streaming methods, at 40ms as opposed to ~150ms for A2DP streaming, it also enhances rear-seat entertainment applications, such as watching movies and gaming.

“We are delighted to announce aptX in Alps connectivity modules,” says Anthony Murray, Senior Vice President, Business Group at CSR. “Alps is a long-time partner of CSR’s and a recognized leader in delivering cutting edge connectivity features to the automotive market. CSR and Alps share the vision that aptX will significantly improve the performance of Bluetooth music streaming in the vehicle not only for the head unit but also for the rear seat entertainment system. CSR’s aptX not only addresses quality issues but because it’s also compatible with the majority of smartphones on the market, including flagship devices like the Samsung Galaxy S4, Blackberry Z10 and HTC One, it ensures automotive manufacturers can future-proof their solutions. The automotive community is now clearly seeing this as an attractive proposition and “driving” aptX into next generation in-vehicle systems.”

CSR is offering aptX support in all of its latest automotive grade connectivity devices including the CSR8350™ and CSRC9300™ to support the growth of the aptX ecosystem within the vehicle. The AEC-Q100 qualified BlueCore5™ Multimedia chip can also support aptX streaming today.

aptX enjoys widespread adoption in the consumer electronics industry and has become the standard mechanism for high fidelity Bluetooth streaming. Visit www.aptX.com for a list of the latest aptX enabled smartphones, tablets, headsets, speakers and other devices from leading audio brands.

About CSR

CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, document imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc.

About ALPS Electric Co., Ltd.

Since its founding, Alps Electric has supplied around 40,000 types of electronic component to over 2,000 manufacturers of home appliances, mobile devices, automobiles and industrial equipment, allowing us to identify market and technological trends. We deliver optimal product by responding quickly and appropriately to customer and market requirements. A current focus as we look to support the creation of a low-carbon, digital society is the development of power-efficient green device.

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s aptX® codec technology and Bluetooth® Smart platforms, and their performance characteristics in automotive and consumer electronics products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘will,’ ‘can deliver,’ ‘offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to' and other similar expressions regarding the performance characteristics of CSR’s aptX® codec technology and Bluetooth® Smart platforms, and their performance characteristics in automotive and consumer electronics products, and their potential effects on CSR. Any future release of CSR’s aptX® codec technology and Bluetooth® Smart platforms or automotive or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been trademarked by their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.