Welcome!

News Feed Item

Alps Electric Bolsters Infotainment Systems with aptX® Integration

CSR plc (LSE: CSR; NASDAQ: CSRE) today announced that Alps Electric Co., Ltd. will be integrating CSR’s aptX® codec in its automotive connectivity modules. The collaboration will enable Alps’ OEM customers to offer CD-like audio quality for Bluetooth® Stereo streaming in automobiles, whether consumers are streaming audio to the head unit, or to rear-seat entertainment applications for watching movies or gaming. Alps is yet another automotive electronics manufacturer to select aptX in recent weeks, demonstrating the increasing demand for high-fidelity wireless audio in cars.

“We are seeing a significant shift in consumer audio habits as CD install rates decline and Bluetooth replaces it as one of the primary transports for stereo audio in today’s in-vehicle systems,” says Hideo Izumi, Senior Manager, Engineering Department at Alps. “Unlike other wireless delivery methods aptX offers high-fidelity audio over a Bluetooth connection, achieving the quality that consumers desire. And because the technology is integrated into hundreds of millions of smartphones on the market today, consumers won’t experience any compatibility issues.”

In order to fit within the Bluetooth ‘pipe’ and transmit wirelessly, audio needs to use a bit rate reduction technique. CSR’s aptX audio technology uses a non-destructive solution to ensure the audio is transmitted over Bluetooth’s available bandwidth. It replicates the entire frequency of the audio, maintaining CD-like audio over the Bluetooth connection and ensuring that users can hear everything as the artist originally intended. By eliminating lip and action-synchronization issues, and offering lower latency than other streaming methods, at 40ms as opposed to ~150ms for A2DP streaming, it also enhances rear-seat entertainment applications, such as watching movies and gaming.

“We are delighted to announce aptX in Alps connectivity modules,” says Anthony Murray, Senior Vice President, Business Group at CSR. “Alps is a long-time partner of CSR’s and a recognized leader in delivering cutting edge connectivity features to the automotive market. CSR and Alps share the vision that aptX will significantly improve the performance of Bluetooth music streaming in the vehicle not only for the head unit but also for the rear seat entertainment system. CSR’s aptX not only addresses quality issues but because it’s also compatible with the majority of smartphones on the market, including flagship devices like the Samsung Galaxy S4, Blackberry Z10 and HTC One, it ensures automotive manufacturers can future-proof their solutions. The automotive community is now clearly seeing this as an attractive proposition and “driving” aptX into next generation in-vehicle systems.”

CSR is offering aptX support in all of its latest automotive grade connectivity devices including the CSR8350™ and CSRC9300™ to support the growth of the aptX ecosystem within the vehicle. The AEC-Q100 qualified BlueCore5™ Multimedia chip can also support aptX streaming today.

aptX enjoys widespread adoption in the consumer electronics industry and has become the standard mechanism for high fidelity Bluetooth streaming. Visit www.aptX.com for a list of the latest aptX enabled smartphones, tablets, headsets, speakers and other devices from leading audio brands.

About CSR

CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, document imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband receivers. CSR's technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our technical blog or CSR people blog, YouTube, Facebook or follow us on Twitter at twitter.com/CSR_plc.

About ALPS Electric Co., Ltd.

Since its founding, Alps Electric has supplied around 40,000 types of electronic component to over 2,000 manufacturers of home appliances, mobile devices, automobiles and industrial equipment, allowing us to identify market and technological trends. We deliver optimal product by responding quickly and appropriately to customer and market requirements. A current focus as we look to support the creation of a low-carbon, digital society is the development of power-efficient green device.

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s aptX® codec technology and Bluetooth® Smart platforms, and their performance characteristics in automotive and consumer electronics products, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘will,’ ‘can deliver,’ ‘offers', 'allows', 'to enhance,’ ‘enables,’ 'designed to' and other similar expressions regarding the performance characteristics of CSR’s aptX® codec technology and Bluetooth® Smart platforms, and their performance characteristics in automotive and consumer electronics products, and their potential effects on CSR. Any future release of CSR’s aptX® codec technology and Bluetooth® Smart platforms or automotive or consumer electronics products containing such technology, related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and its customers, and may or may not be implemented and should not be considered firm commitments by CSR or its customers and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc. and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been trademarked by their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).