|By Business Wire||
|April 9, 2014 10:24 AM EDT||
Securian Financial Group is one of 100 organizations named to InformationWeek’s annual list of top technology innovators.
For 25 years, InformationWeek identified and honored the nation’s most innovative users of information technology with its InformationWeek 500 rankings and Securian appeared on that list 15 times. This year, InformationWeek shortened the list to an “Elite 100” and Securian was named again.
Middle market project
In addition to completing a detailed application, each company vying for a place on the list also submitted an essay describing an innovative IT project completed within the past year.
Securian’s chief information officer, Senior Vice President Jean Delaney Nelson, submitted an essay about SecurianAccess, an online enrollment site that gives Securian access to the “middle market,” the large segment of middle income Americans who agree they need insurance but haven’t purchased it. 1
“We wanted to meet these potential new customers where they are – online,” said Delaney Nelson. “We knew it would have to compare to their other online shopping experiences. For us that meant creating a transparent purchasing process for simple products with minimal underwriting.”
Delaney Nelson says results quickly materialized in the form of a partnership with a large affinity group that markets Securian products on the SecurianAccess platform under the group’s own brand.
“A team of IT professionals from across the company built one online enrollment website for use by many of our business units to reach the middle market with a variety of products,” said Delaney Nelson.
Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation’s largest life insurance groups, it is the holding company parent of several companies.
Insurance products are issued by Minnesota Life Insurance Company in all states except New York where products are issued by Securian Life Insurance Company, a New York authorized insurer. Both companies are headquartered in Saint Paul, MN and each insurer is solely responsible for the financial obligations under the policies and contracts it issues. Product availability and features may vary by state.
1 “Life Insurance Barometer,” LIMRA, 2013
DOFU – 04-2014
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
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