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Comedy Gives Back CEO And Award-Winning Media Entrepreneur Amber J. Lawson Predicts Major Digital Trends At MIPTV Digital Fronts

Lawson is Hosting the First International Digital Content Marketplace MIP Digital Fronts in Cannes And Speaking On Panels Discussing How Producers Can Work with Brands and the Future of Cross Platform Content

CANNES, France, April 9, 2014 /PRNewswire-iReach/ -- Award-Winning media Entrepreneur/ Executive Producer, digital media expert and Comedy Gives Back (CGB) CEO Amber J. Lawson is at MIPTV this week hosting the first international digital content marketplace MIP Digital Fronts on the Grand Auditorium stage.  She is also speaking on a number of panel discussions on how producers can work with brands and the future of cross platform content.

(Photo - http://photos.prnewswire.com/prnh/20140409/MN01418)

Lawson's Comedy Gives Back is the leading social benefit enterprise that brings together charitable organizations with top comedians, brands and social influencers for local, national and global live stream events. She is at MIPTV with the goal to secure brand and distribution partners for CGB's 2014/15 digital telethon.   

Ahead of the invite-only lunch she's moderating today on Brands & Online Video Lunch: the Rise of the Chief Content Officer, Lawson is predicting what she sees as the major industry trends. They are noted below.

  • Rolling up of the multi-channel networks into traditional broadcasters, i.e. Disney's Maker Studios acquisition and AwesomenessTV's purchase of Big Frame.
  • The democratization of content: Think House of Cards or the Amazon audience-driven pilot and series process
  • New YouTubers: The first generation of YT stars are "all grown up," with Shay Carl (1,201,445 subs) slowing down production frequency, Ray William Johnson (10,798,322 subs) stopping his hit show Equals Three and Shane Dawson (5,734,661 subs) moving into TV and film. Who are the new wave of 'youtubers'?
  • The rise of the mega channel: Like PewDiePieSmosh and Fine Brothers.
  • Brands as content creators: The space has finally come full circle, and brands are reasserting themselves as content creators. A great example of this is Chipotle's Farmed & Dangerous, which just premiered on Hulu.

Lawson a veteran of the space saw the opportunity to leverage the connection technology enable in order to make a difference in the world. She did this by co founding Comedy Gives Back.  CGB's partners include YouTube, SXSW, Yahoo!, Team Coco, IFC and Dailymotion. Lawson picked up a 2014 IAWTV Award for Best Live Event for Comedy Gives Back. She is a top entertainment executive and seasoned producer. Lawson oversees brand relationships, branded content development and distribution opportunities for Rigler Creative's growing scripted and non-fiction slate. Contact Lawson while in Cannes, via WhatsApp.

Lawson who has been selected as a judge for Adweek's Watch Awards was profiled this week on AdweekMeet Watch Awards Talent Judge Amber J. Lawson.

Watch Lawson's Producer's Toolbox session from MIP early this week with on How to Brand it Like Beckham: www.academybridge.org/?video_listing=brand-like-beckham

About Amber J. Lawson

Amber J. Lawson is an online content programming and development executive, super connector and multiplatform storytelling strategist. Lawson combines experience as a top entertainment executive and producer of platform appropriate high-quality long and short form entertainment with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration & activation, monetization and producing effective premium branded content. Amber J previously served as Head of Video Programming & Originals at AOL where she developed and acquired groundbreaking projects like Michael Eisner's Little Women Big Cars, You've Got and the multi-platform TV-series Burning Love. Prior to that, Lawson led the US acquisitions and development efforts for pioneering video platform Babelgum.com and oversaw their international comedy business. While at Babelgum, Lawson created several viral hit series, including Kids Reenact, In 60 Seconds, Sex and the Austen Girl and Kevin Pollak's award-winning Vamped Out. Lawson also served as the VP of Programming & SVP of Branded Entertainment at Mania TV and as SVP of Development at National Lampoon. Lawson founded internetworksstudios.com, developing among other properties Pop Girl, a talent competition eventually converted into a one-hour dramedy, Alyx, which was packaged and sold to ABC/ Touchstone in partnership with Madonna. Lawson routinely served as a development consultant for Fox Entertainment Group, NBCUniversal, Warner Bros. and others. In 2006, Lawson and Jay Leggett partnered to create Comedy Cocktail, a live sketch comedy show performed in Los Angeles which launched the careers of Ask A Ninja and Frangela, and the Comedy Central breakout hit Workaholics.  She combines platform-appropriate, high-quality long & short form entertainment with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration, and the production of effective premium branded content.  Lawson's digital leadership and pioneering spirit resulted in her nomination for the 2010 PGA Top 25 in Digital and being awarded the 2011 NATPE Luminary Award. She is the chairman of the Membership Working Group of Interactive Media Peer Group of The Academy of Television Arts & Sciences and an active member of the New Media Council at the Producers Guild of America.  Lawson serves on the advisory board Open Slate, TIFF NOW, Fanatical/ Attention Span Media, Pwrd By, AdAge Watch Awards and is Co-President of LOCA. Lawson has been a featured speaker at NAB, CES, MIPTV, LATV Fest, AlwaysOn, JFL Montreal Comedy Festival, Digital Hollywood, Comedy Content Summit, SXSW, NATPE, ITVfest & SMWLA on the topics of interactive & immersive content, branded entertainment, multi-platform strategies, monetization, social media, entertainment consumption, advertising & business strategy in traditional, online and mobile.

Follow Amber J Lawson on Twitter at @AmberJLawson

About Comedy Gives Back

Comedy Gives Back is a social benefit company that partners with charities, top comedians, YouTube stars, entertainment industry professionals, social good leaders, distributors and Brands for live streamed comedy events to raise money and awareness for various local and global charities.! Visit www.comedygivesback.com. Find us on Facebook at @ComedyGivesBack.

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