|By PR Newswire||
|April 9, 2014 10:25 AM EDT||
CANNES, France, April 9, 2014 /PRNewswire-iReach/ -- Award-Winning media Entrepreneur/ Executive Producer, digital media expert and Comedy Gives Back (CGB) CEO Amber J. Lawson is at MIPTV this week hosting the first international digital content marketplace MIP Digital Fronts on the Grand Auditorium stage. She is also speaking on a number of panel discussions on how producers can work with brands and the future of cross platform content.
Lawson's Comedy Gives Back is the leading social benefit enterprise that brings together charitable organizations with top comedians, brands and social influencers for local, national and global live stream events. She is at MIPTV with the goal to secure brand and distribution partners for CGB's 2014/15 digital telethon.
Ahead of the invite-only lunch she's moderating today on Brands & Online Video Lunch: the Rise of the Chief Content Officer, Lawson is predicting what she sees as the major industry trends. They are noted below.
- Rolling up of the multi-channel networks into traditional broadcasters, i.e. Disney's Maker Studios acquisition and AwesomenessTV's purchase of Big Frame.
- The democratization of content: Think House of Cards or the Amazon audience-driven pilot and series process
- New YouTubers: The first generation of YT stars are "all grown up," with Shay Carl (1,201,445 subs) slowing down production frequency, Ray William Johnson (10,798,322 subs) stopping his hit show Equals Three and Shane Dawson (5,734,661 subs) moving into TV and film. Who are the new wave of 'youtubers'?
- The rise of the mega channel: Like PewDiePie, Smosh and Fine Brothers.
- Brands as content creators: The space has finally come full circle, and brands are reasserting themselves as content creators. A great example of this is Chipotle's Farmed & Dangerous, which just premiered on Hulu.
Lawson a veteran of the space saw the opportunity to leverage the connection technology enable in order to make a difference in the world. She did this by co founding Comedy Gives Back. CGB's partners include YouTube, SXSW, Yahoo!, Team Coco, IFC and Dailymotion. Lawson picked up a 2014 IAWTV Award for Best Live Event for Comedy Gives Back. She is a top entertainment executive and seasoned producer. Lawson oversees brand relationships, branded content development and distribution opportunities for Rigler Creative's growing scripted and non-fiction slate. Contact Lawson while in Cannes, via WhatsApp.
Lawson who has been selected as a judge for Adweek's Watch Awards was profiled this week on Adweek: Meet Watch Awards Talent Judge Amber J. Lawson.
Watch Lawson's Producer's Toolbox session from MIP early this week with on How to Brand it Like Beckham: www.academybridge.org/?video_listing=brand-like-beckham
About Amber J. Lawson
Amber J. Lawson is an online content programming and development executive, super connector and multiplatform storytelling strategist. Lawson combines experience as a top entertainment executive and producer of platform appropriate high-quality long and short form entertainment with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration & activation, monetization and producing effective premium branded content. Amber J previously served as Head of Video Programming & Originals at AOL where she developed and acquired groundbreaking projects like Michael Eisner's Little Women Big Cars, You've Got and the multi-platform TV-series Burning Love. Prior to that, Lawson led the US acquisitions and development efforts for pioneering video platform Babelgum.com and oversaw their international comedy business. While at Babelgum, Lawson created several viral hit series, including Kids Reenact, In 60 Seconds, Sex and the Austen Girl and Kevin Pollak's award-winning Vamped Out. Lawson also served as the VP of Programming & SVP of Branded Entertainment at Mania TV and as SVP of Development at National Lampoon. Lawson founded internetworksstudios.com, developing among other properties Pop Girl, a talent competition eventually converted into a one-hour dramedy, Alyx, which was packaged and sold to ABC/ Touchstone in partnership with Madonna. Lawson routinely served as a development consultant for Fox Entertainment Group, NBCUniversal, Warner Bros. and others. In 2006, Lawson and Jay Leggett partnered to create Comedy Cocktail, a live sketch comedy show performed in Los Angeles which launched the careers of Ask A Ninja and Frangela, and the Comedy Central breakout hit Workaholics. She combines platform-appropriate, high-quality long & short form entertainment with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration, and the production of effective premium branded content. Lawson's digital leadership and pioneering spirit resulted in her nomination for the 2010 PGA Top 25 in Digital and being awarded the 2011 NATPE Luminary Award. She is the chairman of the Membership Working Group of Interactive Media Peer Group of The Academy of Television Arts & Sciences and an active member of the New Media Council at the Producers Guild of America. Lawson serves on the advisory board Open Slate, TIFF NOW, Fanatical/ Attention Span Media, Pwrd By, AdAge Watch Awards and is Co-President of LOCA. Lawson has been a featured speaker at NAB, CES, MIPTV, LATV Fest, AlwaysOn, JFL Montreal Comedy Festival, Digital Hollywood, Comedy Content Summit, SXSW, NATPE, ITVfest & SMWLA on the topics of interactive & immersive content, branded entertainment, multi-platform strategies, monetization, social media, entertainment consumption, advertising & business strategy in traditional, online and mobile.
Follow Amber J Lawson on Twitter at @AmberJLawson
About Comedy Gives Back
Comedy Gives Back is a social benefit company that partners with charities, top comedians, YouTube stars, entertainment industry professionals, social good leaders, distributors and Brands for live streamed comedy events to raise money and awareness for various local and global charities.! Visit www.comedygivesback.com. Find us on Facebook at @ComedyGivesBack.
Media Contact: Theo Dumont, Dumont Marketing LLC, 8189437876, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Comedy Gives Back
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
Sep. 2, 2015 11:15 AM EDT Reads: 1,606
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Sep. 2, 2015 11:15 AM EDT Reads: 181
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Sep. 2, 2015 11:15 AM EDT Reads: 490
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Sep. 2, 2015 11:00 AM EDT Reads: 226
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Sep. 2, 2015 11:00 AM EDT Reads: 1,555
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Sep. 2, 2015 10:45 AM EDT Reads: 1,550
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Sep. 2, 2015 10:30 AM EDT Reads: 519
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Sep. 2, 2015 10:30 AM EDT Reads: 1,991
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 2, 2015 10:00 AM EDT Reads: 196
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Sep. 2, 2015 10:00 AM EDT Reads: 813
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Sep. 2, 2015 10:00 AM EDT Reads: 274
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Sep. 2, 2015 09:45 AM EDT Reads: 1,618
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
Sep. 2, 2015 09:45 AM EDT
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Sep. 2, 2015 09:45 AM EDT Reads: 557
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Sep. 2, 2015 09:30 AM EDT Reads: 1,542