Welcome!

News Feed Item

Comedy Gives Back CEO And Award-Winning Media Entrepreneur Amber J. Lawson Predicts Major Digital Trends At MIPTV Digital Fronts

Lawson is Hosting the First International Digital Content Marketplace MIP Digital Fronts in Cannes And Speaking On Panels Discussing How Producers Can Work with Brands and the Future of Cross Platform Content

CANNES, France, April 9, 2014 /PRNewswire-iReach/ -- Award-Winning media Entrepreneur/ Executive Producer, digital media expert and Comedy Gives Back (CGB) CEO Amber J. Lawson is at MIPTV this week hosting the first international digital content marketplace MIP Digital Fronts on the Grand Auditorium stage.  She is also speaking on a number of panel discussions on how producers can work with brands and the future of cross platform content.

(Photo - http://photos.prnewswire.com/prnh/20140409/MN01418)

Lawson's Comedy Gives Back is the leading social benefit enterprise that brings together charitable organizations with top comedians, brands and social influencers for local, national and global live stream events. She is at MIPTV with the goal to secure brand and distribution partners for CGB's 2014/15 digital telethon.   

Ahead of the invite-only lunch she's moderating today on Brands & Online Video Lunch: the Rise of the Chief Content Officer, Lawson is predicting what she sees as the major industry trends. They are noted below.

  • Rolling up of the multi-channel networks into traditional broadcasters, i.e. Disney's Maker Studios acquisition and AwesomenessTV's purchase of Big Frame.
  • The democratization of content: Think House of Cards or the Amazon audience-driven pilot and series process
  • New YouTubers: The first generation of YT stars are "all grown up," with Shay Carl (1,201,445 subs) slowing down production frequency, Ray William Johnson (10,798,322 subs) stopping his hit show Equals Three and Shane Dawson (5,734,661 subs) moving into TV and film. Who are the new wave of 'youtubers'?
  • The rise of the mega channel: Like PewDiePieSmosh and Fine Brothers.
  • Brands as content creators: The space has finally come full circle, and brands are reasserting themselves as content creators. A great example of this is Chipotle's Farmed & Dangerous, which just premiered on Hulu.

Lawson a veteran of the space saw the opportunity to leverage the connection technology enable in order to make a difference in the world. She did this by co founding Comedy Gives Back.  CGB's partners include YouTube, SXSW, Yahoo!, Team Coco, IFC and Dailymotion. Lawson picked up a 2014 IAWTV Award for Best Live Event for Comedy Gives Back. She is a top entertainment executive and seasoned producer. Lawson oversees brand relationships, branded content development and distribution opportunities for Rigler Creative's growing scripted and non-fiction slate. Contact Lawson while in Cannes, via WhatsApp.

Lawson who has been selected as a judge for Adweek's Watch Awards was profiled this week on AdweekMeet Watch Awards Talent Judge Amber J. Lawson.

Watch Lawson's Producer's Toolbox session from MIP early this week with on How to Brand it Like Beckham: www.academybridge.org/?video_listing=brand-like-beckham

About Amber J. Lawson

Amber J. Lawson is an online content programming and development executive, super connector and multiplatform storytelling strategist. Lawson combines experience as a top entertainment executive and producer of platform appropriate high-quality long and short form entertainment with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration & activation, monetization and producing effective premium branded content. Amber J previously served as Head of Video Programming & Originals at AOL where she developed and acquired groundbreaking projects like Michael Eisner's Little Women Big Cars, You've Got and the multi-platform TV-series Burning Love. Prior to that, Lawson led the US acquisitions and development efforts for pioneering video platform Babelgum.com and oversaw their international comedy business. While at Babelgum, Lawson created several viral hit series, including Kids Reenact, In 60 Seconds, Sex and the Austen Girl and Kevin Pollak's award-winning Vamped Out. Lawson also served as the VP of Programming & SVP of Branded Entertainment at Mania TV and as SVP of Development at National Lampoon. Lawson founded internetworksstudios.com, developing among other properties Pop Girl, a talent competition eventually converted into a one-hour dramedy, Alyx, which was packaged and sold to ABC/ Touchstone in partnership with Madonna. Lawson routinely served as a development consultant for Fox Entertainment Group, NBCUniversal, Warner Bros. and others. In 2006, Lawson and Jay Leggett partnered to create Comedy Cocktail, a live sketch comedy show performed in Los Angeles which launched the careers of Ask A Ninja and Frangela, and the Comedy Central breakout hit Workaholics.  She combines platform-appropriate, high-quality long & short form entertainment with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration, and the production of effective premium branded content.  Lawson's digital leadership and pioneering spirit resulted in her nomination for the 2010 PGA Top 25 in Digital and being awarded the 2011 NATPE Luminary Award. She is the chairman of the Membership Working Group of Interactive Media Peer Group of The Academy of Television Arts & Sciences and an active member of the New Media Council at the Producers Guild of America.  Lawson serves on the advisory board Open Slate, TIFF NOW, Fanatical/ Attention Span Media, Pwrd By, AdAge Watch Awards and is Co-President of LOCA. Lawson has been a featured speaker at NAB, CES, MIPTV, LATV Fest, AlwaysOn, JFL Montreal Comedy Festival, Digital Hollywood, Comedy Content Summit, SXSW, NATPE, ITVfest & SMWLA on the topics of interactive & immersive content, branded entertainment, multi-platform strategies, monetization, social media, entertainment consumption, advertising & business strategy in traditional, online and mobile.

Follow Amber J Lawson on Twitter at @AmberJLawson

About Comedy Gives Back

Comedy Gives Back is a social benefit company that partners with charities, top comedians, YouTube stars, entertainment industry professionals, social good leaders, distributors and Brands for live streamed comedy events to raise money and awareness for various local and global charities.! Visit www.comedygivesback.com. Find us on Facebook at @ComedyGivesBack.

Press Contacts
Dumontmarketing LLC
([email protected])
424-228-2114

Media Contact: Theo Dumont, Dumont Marketing LLC, 8189437876, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Comedy Gives Back

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...