Welcome!

News Feed Item

Comedy Gives Back CEO And Award-Winning Media Entrepreneur Amber J. Lawson Predicts Major Digital Trends At MIPTV Digital Fronts

Lawson is Hosting the First International Digital Content Marketplace MIP Digital Fronts in Cannes And Speaking On Panels Discussing How Producers Can Work with Brands and the Future of Cross Platform Content

CANNES, France, April 9, 2014 /PRNewswire-iReach/ -- Award-Winning media Entrepreneur/ Executive Producer, digital media expert and Comedy Gives Back (CGB) CEO Amber J. Lawson is at MIPTV this week hosting the first international digital content marketplace MIP Digital Fronts on the Grand Auditorium stage.  She is also speaking on a number of panel discussions on how producers can work with brands and the future of cross platform content.

(Photo - http://photos.prnewswire.com/prnh/20140409/MN01418)

Lawson's Comedy Gives Back is the leading social benefit enterprise that brings together charitable organizations with top comedians, brands and social influencers for local, national and global live stream events. She is at MIPTV with the goal to secure brand and distribution partners for CGB's 2014/15 digital telethon.   

Ahead of the invite-only lunch she's moderating today on Brands & Online Video Lunch: the Rise of the Chief Content Officer, Lawson is predicting what she sees as the major industry trends. They are noted below.

  • Rolling up of the multi-channel networks into traditional broadcasters, i.e. Disney's Maker Studios acquisition and AwesomenessTV's purchase of Big Frame.
  • The democratization of content: Think House of Cards or the Amazon audience-driven pilot and series process
  • New YouTubers: The first generation of YT stars are "all grown up," with Shay Carl (1,201,445 subs) slowing down production frequency, Ray William Johnson (10,798,322 subs) stopping his hit show Equals Three and Shane Dawson (5,734,661 subs) moving into TV and film. Who are the new wave of 'youtubers'?
  • The rise of the mega channel: Like PewDiePieSmosh and Fine Brothers.
  • Brands as content creators: The space has finally come full circle, and brands are reasserting themselves as content creators. A great example of this is Chipotle's Farmed & Dangerous, which just premiered on Hulu.

Lawson a veteran of the space saw the opportunity to leverage the connection technology enable in order to make a difference in the world. She did this by co founding Comedy Gives Back.  CGB's partners include YouTube, SXSW, Yahoo!, Team Coco, IFC and Dailymotion. Lawson picked up a 2014 IAWTV Award for Best Live Event for Comedy Gives Back. She is a top entertainment executive and seasoned producer. Lawson oversees brand relationships, branded content development and distribution opportunities for Rigler Creative's growing scripted and non-fiction slate. Contact Lawson while in Cannes, via WhatsApp.

Lawson who has been selected as a judge for Adweek's Watch Awards was profiled this week on AdweekMeet Watch Awards Talent Judge Amber J. Lawson.

Watch Lawson's Producer's Toolbox session from MIP early this week with on How to Brand it Like Beckham: www.academybridge.org/?video_listing=brand-like-beckham

About Amber J. Lawson

Amber J. Lawson is an online content programming and development executive, super connector and multiplatform storytelling strategist. Lawson combines experience as a top entertainment executive and producer of platform appropriate high-quality long and short form entertainment with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration & activation, monetization and producing effective premium branded content. Amber J previously served as Head of Video Programming & Originals at AOL where she developed and acquired groundbreaking projects like Michael Eisner's Little Women Big Cars, You've Got and the multi-platform TV-series Burning Love. Prior to that, Lawson led the US acquisitions and development efforts for pioneering video platform Babelgum.com and oversaw their international comedy business. While at Babelgum, Lawson created several viral hit series, including Kids Reenact, In 60 Seconds, Sex and the Austen Girl and Kevin Pollak's award-winning Vamped Out. Lawson also served as the VP of Programming & SVP of Branded Entertainment at Mania TV and as SVP of Development at National Lampoon. Lawson founded internetworksstudios.com, developing among other properties Pop Girl, a talent competition eventually converted into a one-hour dramedy, Alyx, which was packaged and sold to ABC/ Touchstone in partnership with Madonna. Lawson routinely served as a development consultant for Fox Entertainment Group, NBCUniversal, Warner Bros. and others. In 2006, Lawson and Jay Leggett partnered to create Comedy Cocktail, a live sketch comedy show performed in Los Angeles which launched the careers of Ask A Ninja and Frangela, and the Comedy Central breakout hit Workaholics.  She combines platform-appropriate, high-quality long & short form entertainment with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration, and the production of effective premium branded content.  Lawson's digital leadership and pioneering spirit resulted in her nomination for the 2010 PGA Top 25 in Digital and being awarded the 2011 NATPE Luminary Award. She is the chairman of the Membership Working Group of Interactive Media Peer Group of The Academy of Television Arts & Sciences and an active member of the New Media Council at the Producers Guild of America.  Lawson serves on the advisory board Open Slate, TIFF NOW, Fanatical/ Attention Span Media, Pwrd By, AdAge Watch Awards and is Co-President of LOCA. Lawson has been a featured speaker at NAB, CES, MIPTV, LATV Fest, AlwaysOn, JFL Montreal Comedy Festival, Digital Hollywood, Comedy Content Summit, SXSW, NATPE, ITVfest & SMWLA on the topics of interactive & immersive content, branded entertainment, multi-platform strategies, monetization, social media, entertainment consumption, advertising & business strategy in traditional, online and mobile.

Follow Amber J Lawson on Twitter at @AmberJLawson

About Comedy Gives Back

Comedy Gives Back is a social benefit company that partners with charities, top comedians, YouTube stars, entertainment industry professionals, social good leaders, distributors and Brands for live streamed comedy events to raise money and awareness for various local and global charities.! Visit www.comedygivesback.com. Find us on Facebook at @ComedyGivesBack.

Press Contacts
Dumontmarketing LLC
([email protected])
424-228-2114

Media Contact: Theo Dumont, Dumont Marketing LLC, 8189437876, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Comedy Gives Back

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...