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KPMG Survey: Companies Remain Lost When It Comes To Tax And The Cloud

Disconnect Between Tax and Business Operations Translate Into Missed Opportunities and Heightened Risks

NEW YORK, April 9, 2014 /PRNewswire/ -- While industry leaders continue to rank cloud a key driver in business transformation for enterprises over the next three years, results of a new survey from U.S. audit, tax and advisory firm KPMG LLP indicate that many companies remain lost when it comes to the tax implications of doing business in the cloud – leading to missed cost savings and raising the spectre of future tax liabilities and reputational risks.

Lack of awareness continues to make tax an afterthought in cloud strategy implementation, the survey of some 250 chief tax officers and other senior tax executives in the U.S. suggests. Particularly telling is that almost all (92 percent) of survey participants said they have not taken advantage of existing statutory credits at the state and local tax levels for cloud investment.

"Our survey underscores that there continues to be a significant disconnect between the tax department and business operations and the C-suite when it comes to getting tax involved early on with cloud business decisions," said Steven Fortier, a KPMG principal and co-leader of the firm's Cloud Tax Initiative.  

"The outcome," Fortier added, "is that cost savings, such as tax credits and other incentives related to the cloud, are being missed while the potential for reputation risk and tax liabilities, including hefty penalties down the road, is increasing."

When compared against a separate KPMG survey, which reports that 59 percent of providers said cloud is driving innovation in products and services and 54 percent feel cloud is driving innovation in processes, several of the new tax in the cloud survey findings underscore that tax executives' perceptions are 'out of sync' with the cloud-related expectations for their organizations. For instance, a vast majority of respondents (85 percent) said their company is not considering investing in a data center in the future and another large group (67 percent) said their company is not planning to consume infrastructure as a service from a third-party cloud provider.

The results point to the need for earlier involvement by tax departments in their organization's cloud business strategy, greater alignment between tax and other business functions to capture potential tax benefits and mitigate risk inherent in doing business in the cloud, increased investment in infrastructure to support tax data, and improvements in transactional transparency.

"When it comes to cloud strategy, tax can add a tremendous amount of value if engaged early in the decision-making process," said Reid Okimoto, managing director in KPMG's State and Local Tax practice and co-leader of the firm's Cloud Tax Initiative.  "Early investment by tax can result in increased cost savings, greater return on investment and enhanced risk management across the enterprise. Finding ways for tax to add value to the overall cloud business strategy should be 'Job One' for well-run tax departments."

Money on the Table
While many companies seem to be aware that federal credits are available related to cloud investment, the survey findings revealed that fewer executives are aware of credits that exist at the state and local level, including research and development credits. Of the 8 percent, though, who have been taking advantage of state and local tax credits, most are using R&D credits.

When asked about the biggest challenge facing their company from a tax perspective, as it begins to utilize cloud technologies, 31 percent cited IT-related issues, such as server location, service level commitments from third-party providers, and others -- a slight increase from 27 percent a year ago. The most significant tax issue continues to be correctly identifying tax obligations and filing the right forms, according to 36 percent of executives, down from 44 percent in 2012.

The survey also pointed out that nearly half (47 percent) of respondents cite the ability to balance tax risk inherent in multijurisdictional compliance against potential customer complaints and the perception of poor customer service as their biggest cloud concern in relation to state sales tax. This represents an increase from 42 percent in 2012.

Whether related to sales tax or value-added tax (VAT), approximately half of respondents surveyed (56 percent) admit that they either trust their vendors or are not paying close enough attention to how tax is collected or remitted on cloud transactions.

In commenting on the survey in general, Okimoto said: "Companies would be wise to evaluate their infrastructure investment in cloud moving forward. It can help them both benefit from existing tax credits and incentives while adequately preparing for future needs, such as reporting and compliance requirements of evolving cloud legislation and regulation."

KPMG's "Tax in the Cloud" Benchmarking Survey, which was conducted during the second half of 2013, collected responses from a total of 250 U.S. senior tax executives involved with international, federal, and state and local taxation, in a broad range of industries.

KPMG LLP, the audit, tax and advisory firm (, is the U.S. member firm of KPMG International Cooperative ("KPMG International"). KPMG International's member firms have 155,000 professionals, including more than 8,600 partners, in 155 countries.


Robert Nihen/Bridget Carroll



[email protected]; [email protected]


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