|By Business Wire||
|April 9, 2014 11:49 AM EDT||
TreeHouse Interactive™, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today introduced a white paper entitled Optimizing Channel Partner Sales Effectiveness, produced by research firm CSO Insights. The paper, available for download from the TreeHouse website, highlights sales challenges channel partners face, offers best practices for maximizing their sales performance, and provides case study examples of how organizations are using PRM technology to help their partners achieve business success. A recently recorded companion webinar featuring the paper's author, Jim Dickie, managing partner at CSO Insights, is also available for download by TreeHouse Interactive. The webinar was the first in a series themed "The Channel Marketer's Toolbox."
From its 20th annual Sales Performance Optimization study, CSO Insights found that nearly 95 percent of more than 1,200 sales executives polled raised their revenue objectives for 2014, and many of them are looking to meet these higher sales goals by selling increasingly more through channel partners.
"Partners can be a great resource for providing faster time to market, vertical market expertise and/or extended geographic sales coverage, " according to Dickie. "So, it is not surprising to see more interest focused on selling through channels. However, in today’s challenging sales environment, it is becoming clear that companies need to understand their sales 'in' from partners is a result of their partners' sales 'out.' In other words, vendors aren't successful unless their partners are."
Optimizing Channel Partner Sales Effectiveness identifies the key challenges impacting channel partner sales effectiveness, and explains how leveraging process, technology, and knowledge can make it easier for channel partners to sell vendors' products or services. The paper and companion webinar both offer real world examples of companies who have implemented solutions to maximize partner sales effectiveness. Some of the results include increases of: opportunity registration by 25 percent; partner portal participation rate by 41 percent and 12,000 file downloads; and three-fold increase in the number of market development funds requested.
To download the white paper Optimizing Channel Partner Sales Effectiveness and recorded companion webinar, visit http://mv.treehousei.com/Services/dl.aspx?Id=L7PZIZIKEF2EN.
About CSO Insights
CSO Insights is a sales and marketing effectiveness research firm that specializes in measuring how companies leverage people, process, technology and knowledge to improve the way they market and sell to customers. For 20 years, CSO Insights’ surveys of more than 15,000 sales effectiveness initiatives have been the standard for tracking the evolution of the role of sales, revealing the challenges that are impacting sales performance, and showing how companies are addressing these issues.
Tweet This: @treehousei presents @CSOInsights white paper on Optimizing Channel Partner Sales Effectiveness-bit.ly/R1HRC7
Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei
Resource Library: For more information about marketing automation, visit the TreeHouse Interactive Resource Library.
About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry, while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.
Tags: partner relationship management, PRM, partner portal, channel partner, partner program
TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, broke down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them to d...
Jul. 7, 2015 10:30 PM EDT Reads: 2,482
"We have seen the evolution of WebRTC right from the starting point to what it has become today, that people are using in real applications," noted Dr. Natasha Tamaskar, Vice President and Head of Cloud and Mobile Strategy and Ecosystem at GENBAND, in this SYS-CON.tv interview at WebRTC Summit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 10:15 PM EDT Reads: 1,172
Enterprises are turning to the hybrid cloud to drive greater scalability and cost-effectiveness. But enterprises should beware as the definition of “policy” varies wildly. Some say it’s the ability to control the resources apps’ use or where the apps run. Others view policy as governing the permissions and delivering security. Policy is all of that and more. In his session at 16th Cloud Expo, Derek Collison, founder and CEO of Apcera, explained what policy is, he showed how policy should be arch...
Jul. 7, 2015 09:30 PM EDT Reads: 1,169
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Jul. 7, 2015 08:00 PM EDT Reads: 927
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Jul. 7, 2015 07:00 PM EDT Reads: 2,664
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jul. 7, 2015 07:00 PM EDT Reads: 2,626
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Jul. 7, 2015 05:45 PM EDT Reads: 2,512
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Jul. 7, 2015 05:00 PM EDT Reads: 2,320
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 7, 2015 05:00 PM EDT Reads: 2,502
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Jul. 7, 2015 05:00 PM EDT Reads: 2,285
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 04:45 PM EDT Reads: 1,748
"CenturyLink brings a full suite of services to the table and that enables us to be an IT service provider," explained Jeff Katzen, Director of the Cloud Practice at CenturyLink, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 04:15 PM EDT Reads: 845
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Jul. 7, 2015 04:00 PM EDT Reads: 1,989
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 7, 2015 03:45 PM EDT Reads: 2,425
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 03:45 PM EDT Reads: 1,007