Welcome!

News Feed Item

Marketo Honors Best of Marketing Nation™ with 2014 Revvie Awards

100 percent increase in website conversions and $23 million in marketing sourced revenue highlight the amazing achievements of the Marketing Nation™

SAN MATEO, Calif., April 9, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced the winners of its annual Revvie Awards. The awards highlight Marketo customers, partners and individual marketers who created dramatic revenue impact and enriched customer relationships through their innovative use of Marketo's customer engagement platform.

Marketo logo

"I am inspired by our customers' innovative use of technology to build marketing programs that create personal relationships," said Phil Fernandez, president and chief executive officer of Marketo.  "The transformation of marketing is just starting and this year's Revvie winners are great examples of that transformation."

Three Marketo customers – Acquia, Kaiser Permanente of Colorado and Curves – are recognized in the category of "Most Dramatic Business Impact" and have significantly transformed their businesses by partnering with Marketo:

  • Curves International, Inc., a leader in the fitness and weight management category and one of the largest fitness club chains in the world for women, needed a broad and cohesive digital strategy to grow its business and turned to Marketo to act as its central hub for marketing. Since implementing Marketo, Curves has seen a 100 percent increase in website conversion.
  • Kaiser Permanente of Colorado, a subsidiary of Kaiser Permanente, needed a way to more deeply engage customers trying to navigate the complex process of health care buying. Kaiser Permanente partnered with Marketo to drive over $23 million in marketing sourced revenue in the first 18 months and create a direct link between its marketing spend and revenue impact.
  • Acquia, where great digital experiences begin, selected Marketo to fuel its growth and meet its business objectives for providing enterprise solutions that integrate content, community and commerce. Acquia's marketing team has increased its sales pipeline contribution by 129 percent, driving more than 63 percent of the company's net new growth.

Marketo also recognizes the contributions of partners and individual marketers who have used Marketo to drive meaningful results for their clients and companies:

  • International Partner Excellence: Datarati is Asia-Pacific's fastest growing lifecycle marketing automation agency. Co-founded by a group of marketing automation and CRM entrepreneurs, Datarati has been a Preferred Services Partner since 2009 and has the largest certified team of lifecycle marketing consultants outside of North America. Datarati's team works daily with hundreds of digital and data-driven marketers across Australia and New Zealand, helping transform and change the way they think about their lead, customer and member lifecycle strategies. Datarati provides a full service agency delivering implementation and training of marketing automation technologies, campaign planning and execution, analytics, creative, UX and development capabilities.
  • North America Partner Excellence: The Pedowitz Group, winner of the Partner Excellence Award for the past three years, has been a Marketo partner since 2009 and has worked with over 500 Marketo customers. The company has over 45 certified Marketo consultants and six certified Marketo Foundation instructors. Known as The Revenue Marketing Agency, TPG delivers Managed Marketing Services with a revenue result. The company helps clients improve marketing performance with services in strategy, consulting, best practices, marketing technology, content production, search, social and campaign execution.
  • The Visionary: Christine Nurnberger of Sungard Availability Services, recognized the company needed to more closely align its marketing and sales goals and leveraged the power of Marketo to transform SunGard Availability Services' marketing. This increased alignment resulted in a 19 percent increase in leads converted to sales opportunities in 2013.
  • The Hot Rod: Sarah Shelnut was instrumental in helping NanoLumens®, the world's leading manufacturer and marketer of indoor LED displays, make the switch from its previous automation platform to Marketo and is certified as a Marketo Expert. Under Sarah's management, marketing acquired leads increased by almost 900 percent and total acquired leads increased almost 320 percent.
  • The Champion of the Year: Jeff Shearer, acquisition marketing manager at Egencia, was selected from the 2013 class of Marketo Champions. Marketo's Champions are significant contributors to the Marketing Nation and passionate advocates for Marketo. Jeff is a certified Marketo Expert and instrumental in using Marketo to shorten sales cycles, dramatically improve marketing program ROI and grow customer lifetime value.

Additional winners of the 2014 Revvies include:

  • Most Successful Global Rollout: Kaspersky Lab, the world's largest privately held vendor of endpoint protection solutions, implemented Marketo in five global regions in over 50 countries. Over 50 Kaspersky Lab marketers have used Marketo to increase engagement with new and existing customers and decrease the unit cost of sales qualified leads.
  • The Integrator: CA, a leading provider of IT management solutions, deployed Marketo and utilized Marketo's LaunchPoint™ ecosystem to efficiently capture and respond to new sales opportunities and increase the relevancy and timeliness of content. CA's marketing team now spends less time importing leads and more time focused on engaging its target audience, all of which helped double its contribution to the sales pipeline in a year.
  • The Upgrader: Genesys, a leading provider of customer experience and contact center solutions, upgraded to Marketo to increase alignment with sales and support lead follow up. In six months, the Genesys marketing team's efforts resulted in a 51 percent increase in marketing sourced opportunities, four times what was delivered in 2012.
  • Most Creative Integrated Marketing Campaign, B2B: SmartBear Software, the leading provider of software quality and performance management tools, utilized Marketo to maximize the results of a year-end sales campaign to generate additional revenue from seven different products. In doing so, SmartBear increased its revenue 685 percent as compared to results from the previous year's campaign, attained 111 percent of its conversions goal and 207 percent of a record-level revenue goal.
  • Most Creative Integrated Marketing Campaign, B2C: Zoetis, the leading animal health company, wanted to empower pet owners and encourage them to have informed conversations with veterinarians about their pets' health. The company leveraged Marketo to launch a social pet photo contest campaign with the goal of engaging pet owners who wanted to make their pet a star with prizes that directly connected pet owners with their veterinarian or other pet health related award.
  • The Engager: Algonquin College recognized that students undertake a complex and life-changing journey when choosing a higher education establishment and selected Marketo to help its marketing team engage with prospects and applicants in a relevant and meaningful way. Since implementing Marketo's platform, Algonquin has experienced a 135 percent increase in the conversion of prospects to applicants.
  • The MOPster: Sungard Availability Services, a leading provider of information availability through managed IT, cloud and recovery services, needed a better, more efficient way to manage its marketing response activity and follow-up. The company leveraged the power of Marketo to manage 98 percent of its marketing responses and improve processes. The result is less lost leads and the ability to optimize activities based on the content resonating with its true target audience.
  • The Platform Innovator: Cloudwords, Inc., the first cloud-based marketing globalization platform and a Marketo LaunchPoint™ partner, delivered a solution to help customers quickly and easily localize campaign content at scale. The response from customers has been tremendous as the integration reduces the time and effort spent on the multilingual process by 85 percent.
  • The Socializer and Marketo LaunchPoint Partner Evangelist: InsideView, a provider of CRM Intelligence™ is a winner in two categories. InsideView earned the distinction of "The Socializer" by leveraging Marketo's social media capabilities to drive a highly innovative and successful social campaign resulting in massive reach and an ongoing social following. InsideView is also Marketo's "Partner Evangelist" as the company is a valued member of the LaunchPoint™ ecosystem. InsideView's integration with Marketo allows customers to automatically enrich incoming leads with InsideView's extensive company and contact data, resulting in a more accurate marketing database for better lead scoring and routing.  

Marketo's Revvie winners were honored at the 2014 Marketing Nation Summit taking place at the Moscone Center in San Francisco, April 7 – 9. The Marketing Nation Summit brings together some of the brightest minds in marketing and sales. Industry leaders, customer experts and Marketo thought leaders share their perspectives on the trends impacting today's marketer. Attendees come away with new strategies and best practices on how to attract today's elusive buyer and outpace competitors.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo's® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.  

Logo - http://photos.prnewswire.com/prnh/20070917/AQM011LOGO

SOURCE Marketo Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.