|By PR Newswire||
|April 9, 2014 02:04 PM EDT||
OAKLAND, Calif., April 9, 2014 /PRNewswire/ -- The most hectic time of day for the majority of moms (55 percent) is between 5:00 and 7:00 p.m., according to a recent survey.1 Also known as crunch time, it's a juggling act of figuring out what's for dinner, fighting grocery store crowds, helping with homework, cooking, cleaning and getting kids to bed – all while summoning the energy and inspiration for quality family time. Award-winning country recording artist Sara Evans, a mother to seven, knows the feeling, which is why she is partnering with the makers of Hidden Valley® Original Ranch® products to make this busy time of day easier and more fun for parents and kids, with "Twist on Tonight" activity boxes and mobile content.
Moms' biggest challenges during this window are ensuring kids properly balance homework with play time (75 percent), cleaning (73 percent), and making nutritious snacks or meals for the family (71 percent)2. And despite successfully checking off the family to-do list, it's often at the expense of her own priorities: 80 percent of moms say their kids accomplish everything they need to do while only 46 percent of moms complete their own personal tasks3. Enter Evans and iconic American brand Hidden Valley, which partnered to provide "Twist on Tonight" activity solutions for the busiest time of day, which can be delivered to moms' mailboxes and mobile phones.
"With a blended family of nine, I know crunch time all too well," said Evans. "The great taste of Hidden Valley Original Ranch dressing has always been my way to get the family to enjoy their vegetables during this stressful time of day. I'm proud to help other moms with an activity box that includes my family's favorite salad dressing, as well as simple solutions for making a meal everyone loves while spending quality family time together. Moms can also sign up to receive helpful texts during crunch time with tips from moms, including me."
"Twist on Tonight" Activity Boxes
Three-quarters of moms (75 percent) agree that if their family helps prepare a meal, they will be more likely to eat it.4 And Hidden Valley's limited-edition "Twist on Tonight" activity box from Surprise Ride offers simple solutions to involve kids in family meal preparation through a variety of creative, hands-on activities that also educate about healthy eating habits.
Each kit, which Evans designed with help from her children, includes everything needed for crafts that kids can do on their own or as a family, like designing an apron and a recipe box that can be part of family meals for years to come. There are healthful, kid-approved recipes families can make in minutes, as well as ideas and tips to make exploring new foods fun for kids of all ages. Plus, Evans assembled a playlist that's included as the soundtrack for suppertime.
This is the first partnership for Hidden Valley and Surprise Ride, the company behind the monthly subscription-based activity boxes for kids. Each kit costs $29.99 and will be available for purchase on Surpriseride.com/limited-edition-hidden-valley/ beginning April 8 through June 30 or while supplies last.
"We're so thrilled about these activity boxes with Sara Evans and Surprise Ride that we want them to also have an impact outside the individual families who buy them," said Julia Ponce, Hidden Valley brand manager. "So, we're donating $50,000 and an additional $30 for every box sold to After-School All-Stars, a nonprofit that provides comprehensive after-school programs dedicated to helping kids succeed in school and life."
"Twist on Tonight" Texts
As a modern solution for busy families, Hidden Valley is offering a mobile program where consumers can sign up to receive weekly recipes and kid-friendly activities created by moms, including Sara Evans. For example, one "Twist on Tonight" mobile tip helps mom host a no-fuss Mexican night at home, complete with a simple recipe and instructions for the kids to make their own maracas. Each week from now through June, anyone who signs up for mobile updates is entered for a chance to win a $100 gift card and one of the limited-edition activity boxes. One grand-prize winner will win $1,0005. To sign up, visit https://apps.facebook.com/twistontonight
To learn more about the program or to find ways to get through the busiest time of day with simple and delicious recipes and tips, visit https://www.hiddenvalley.com/twistontonight
About Hidden Valley®
The HV Food Products Company is a subsidiary of The Clorox Company, headquartered in Oakland, Calif. The Clorox Company is a leading manufacturer and marketer of consumer and professional products with 8,400 employees and fiscal year 2012 revenues of $5.5 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, and Burt's Bees® and gud™ natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and marketed in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $87 million to nonprofit organizations, schools and colleges. In fiscal year 2012 alone, the foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $15 million. For more information about Clorox, visit TheCloroxCompany.com.
About Surprise Ride
Surprise Ride, headquartered in Washington D.C., is a leading provider of activity boxes for kids. The company designs interactive experiences that foster creativity and a lifelong love of learning. Each month, families aboard the "ride" receive a box with all the supplies needed to enjoy hands-on projects and create memories. The service has received numerous accolades from parenting experts and was featured on ABC's hit show Shark Tank. For more information about Surprise Ride, visit www.surpriseride.com.
About After-School All-Stars
Founded in 1992, After-School All-Stars is a leading national provider of year-round, school-based, comprehensive afterschool programs. During the school year, children participate in free programs that include academic support, enrichment opportunities, and health/fitness activities. The organization's mission is to keep children safe and help them succeed in school and in life. Nearly 90,000 children from families of poverty benefit in 14 U.S. regions: Atlanta, Chicago, Hawaii, Las Vegas, Los Angeles, New York, North Texas, Ohio, Orlando, San Antonio, San Diego, San Francisco Bay Area, South Florida and Washington, D.C. For more information, visit www.as-as.org.
Kelly McAlearney, The Clorox Company; (510) 271-2183; [email protected]
Stephanie Bohar, Current PR; (415) 262-5957; [email protected]
1 Telephone survey of 500 American moms nationwide with children 17 or younger in the household utilizing landline and cell phone exchanges; fielded September 11-13, 2013; conducted by KRC Research for Hidden Valley® Original Ranch® Dressings & Dips.
2 Telephone survey of 500 American moms nationwide with children 17 or younger in the household utilizing landline and cell phone exchanges; fielded September 11-13, 2013; conducted by KRC Research for Hidden Valley® Original Ranch® Dressings & Dips.
3 Telephone survey of 500 American moms nationwide with children 17 or younger in the household utilizing landline and cell phone exchanges; fielded September 11-13, 2013; conducted by KRC Research for Hidden Valley® Original Ranch® Dressings & Dips.
4 Telephone survey of 500 American moms nationwide with children 17 or younger in the household utilizing landline and cell phone exchanges; fielded September 11-13, 2013; conducted by KRC Research for Hidden Valley® Original Ranch® Dressings & Dips.
5 NO PURCHASE, TEXT OR MOBILE OPT-IN NECESSARY. Begins 3/25/14 at 9:00 a.m. PT, ends 6/23/14 at 9:00 a.m. PT. Open to legal residents of the 50 U.S. & D.C., 18+. Message and data rates may apply for text and mobile opt-ins. See your wireless provider for pricing plan details. Max. 6 msgs/mo. will be sent to your number from Sponsor via an auto dialer. Consent is not required to buy goods and/or services or enter the Promotion. For more information, read the terms at http://bit.ly/1hzg1Te. To stop, text STOP. For help, text HELP or email [email protected]. Void where prohibited. Subject to Official Rules available at facebook.com/hiddenvalley. Sponsored by The Clorox Company.
SOURCE Hidden Valley
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
Mar. 24, 2017 02:15 AM EDT Reads: 7,027
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 24, 2017 01:45 AM EDT Reads: 1,225
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Mar. 24, 2017 01:30 AM EDT Reads: 3,481
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 23, 2017 11:30 PM EDT Reads: 713
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
Mar. 23, 2017 11:30 PM EDT Reads: 4,353
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Mar. 23, 2017 10:45 PM EDT Reads: 2,389
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 23, 2017 10:15 PM EDT Reads: 3,276
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Mar. 23, 2017 10:00 PM EDT Reads: 3,427
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Mar. 23, 2017 07:15 PM EDT Reads: 4,304
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 23, 2017 06:00 PM EDT Reads: 1,334
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 23, 2017 04:15 PM EDT Reads: 2,470
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 23, 2017 03:45 PM EDT Reads: 1,786
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 23, 2017 03:30 PM EDT Reads: 1,613
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 23, 2017 03:30 PM EDT Reads: 1,726
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Mar. 23, 2017 03:00 PM EDT Reads: 6,239