Welcome!

News Feed Item

Country Music Star Sara Evans Partners with the Makers of Hidden Valley® Original Ranch® Dressings & Dips to Help Time-Crunched Moms

America's Favorite Ranch Dressing Aims to Get Families Crunching on Carrots and Asking for Seconds of Salads during the Busiest Time of the Day - All for a Good Cause

OAKLAND, Calif., April 9, 2014 /PRNewswire/ -- The most hectic time of day for the majority of moms (55 percent) is between 5:00 and 7:00 p.m., according to a recent survey.1 Also known as crunch time, it's a juggling act of figuring out what's for dinner, fighting grocery store crowds, helping with homework, cooking, cleaning and getting kids to bed – all while summoning the energy and inspiration for quality family time. Award-winning country recording artist Sara Evans, a mother to seven, knows the feeling, which is why she is partnering with the makers of Hidden Valley® Original Ranch® products to make this busy time of day easier and more fun for parents and kids, with "Twist on Tonight" activity boxes and mobile content.

Moms' biggest challenges during this window are ensuring kids properly balance homework with play time (75 percent), cleaning (73 percent), and making nutritious snacks or meals for the family (71 percent)2. And despite successfully checking off the family to-do list, it's often at the expense of her own priorities: 80 percent of moms say their kids accomplish everything they need to do while only 46 percent of moms complete their own personal tasks3. Enter Evans and iconic American brand Hidden Valley, which partnered to provide "Twist on Tonight" activity solutions for the busiest time of day, which can be delivered to moms' mailboxes and mobile phones.

"With a blended family of nine, I know crunch time all too well," said Evans. "The great taste of Hidden Valley Original Ranch dressing has always been my way to get the family to enjoy their vegetables during this stressful time of day. I'm proud to help other moms with an activity box that includes my family's favorite salad dressing, as well as simple solutions for making a meal everyone loves while spending quality family time together. Moms can also sign up to receive helpful texts during crunch time with tips from moms, including me."

"Twist on Tonight" Activity Boxes
Three-quarters of moms (75 percent) agree that if their family helps prepare a meal, they will be more likely to eat it.4 And Hidden Valley's limited-edition "Twist on Tonight" activity box from Surprise Ride offers simple solutions to involve kids in family meal preparation through a variety of creative, hands-on activities that also educate about healthy eating habits.
Each kit, which Evans designed with help from her children, includes everything needed for crafts that kids can do on their own or as a family, like designing an apron and a recipe box that can be part of family meals for years to come. There are healthful, kid-approved recipes families can make in minutes, as well as ideas and tips to make exploring new foods fun for kids of all ages. Plus, Evans assembled a playlist that's included as the soundtrack for suppertime.

This is the first partnership for Hidden Valley and Surprise Ride, the company behind the monthly subscription-based activity boxes for kids. Each kit costs $29.99 and will be available for purchase on Surpriseride.com/limited-edition-hidden-valley/ beginning April 8 through June 30 or while supplies last.

"We're so thrilled about these activity boxes with Sara Evans and Surprise Ride that we want them to also have an impact outside the individual families who buy them," said Julia Ponce, Hidden Valley brand manager. "So, we're donating $50,000 and an additional $30 for every box sold to After-School All-Stars, a nonprofit that provides comprehensive after-school programs dedicated to helping kids succeed in school and life."

"Twist on Tonight" Texts
As a modern solution for busy families, Hidden Valley is offering a mobile program where consumers can sign up to receive weekly recipes and kid-friendly activities created by moms, including Sara Evans. For example, one "Twist on Tonight" mobile tip helps mom host a no-fuss Mexican night at home, complete with a simple recipe and instructions for the kids to make their own maracas. Each week from now through June, anyone who signs up for mobile updates is entered for a chance to win a $100 gift card and one of the limited-edition activity boxes. One grand-prize winner will win $1,0005. To sign up, visit https://apps.facebook.com/twistontonight

To learn more about the program or to find ways to get through the busiest time of day with simple and delicious recipes and tips, visit https://www.hiddenvalley.com/twistontonight

 

About Hidden Valley®
The HV Food Products Company is a subsidiary of The Clorox Company, headquartered in Oakland, Calif. The Clorox Company is a leading manufacturer and marketer of consumer and professional products with 8,400 employees and fiscal year 2012 revenues of $5.5 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, and Burt's Bees® and gud™ natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and marketed in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $87 million to nonprofit organizations, schools and colleges. In fiscal year 2012 alone, the foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $15 million. For more information about Clorox, visit TheCloroxCompany.com.

About Surprise Ride
Surprise Ride, headquartered in Washington D.C., is a leading provider of activity boxes for kids. The company designs interactive experiences that foster creativity and a lifelong love of learning. Each month, families aboard the "ride" receive a box with all the supplies needed to enjoy hands-on projects and create memories. The service has received numerous accolades from parenting experts and was featured on ABC's hit show Shark Tank. For more information about Surprise Ride, visit www.surpriseride.com.

About After-School All-Stars
Founded in 1992, After-School All-Stars is a leading national provider of year-round, school-based, comprehensive afterschool programs. During the school year, children participate in free programs that include academic support, enrichment opportunities, and health/fitness activities. The organization's mission is to keep children safe and help them succeed in school and in life. Nearly 90,000 children from families of poverty benefit in 14 U.S. regions: Atlanta, Chicago, Hawaii, Las Vegas, Los Angeles, New York, North Texas, Ohio, Orlando, San Antonio, San Diego, San Francisco Bay Area, South Florida and Washington, D.C. For more information, visit www.as-as.org

Contact: 

Kelly McAlearney, The Clorox Company; (510) 271-2183; [email protected]


Stephanie Bohar, Current PR; (415) 262-5957; [email protected]

1 Telephone survey of 500 American moms nationwide with children 17 or younger in the household utilizing landline and cell phone exchanges; fielded September 11-13, 2013; conducted by KRC Research for Hidden Valley® Original Ranch® Dressings & Dips.
2 Telephone survey of 500 American moms nationwide with children 17 or younger in the household utilizing landline and cell phone exchanges; fielded September 11-13, 2013; conducted by KRC Research for Hidden Valley® Original Ranch® Dressings & Dips.
3 Telephone survey of 500 American moms nationwide with children 17 or younger in the household utilizing landline and cell phone exchanges; fielded September 11-13, 2013; conducted by KRC Research for Hidden Valley® Original Ranch® Dressings & Dips.
4 Telephone survey of 500 American moms nationwide with children 17 or younger in the household utilizing landline and cell phone exchanges; fielded September 11-13, 2013; conducted by KRC Research for Hidden Valley® Original Ranch® Dressings & Dips.
5 NO PURCHASE, TEXT OR MOBILE OPT-IN NECESSARY. Begins 3/25/14 at 9:00 a.m. PT, ends 6/23/14 at 9:00 a.m. PT. Open to legal residents of the 50 U.S. & D.C., 18+. Message and data rates may apply for text and mobile opt-ins. See your wireless provider for pricing plan details. Max. 6 msgs/mo. will be sent to your number from Sponsor via an auto dialer. Consent is not required to buy goods and/or services or enter the Promotion. For more information, read the terms at http://bit.ly/1hzg1Te. To stop, text STOP. For help, text HELP or email [email protected]. Void where prohibited. Subject to Official Rules available at facebook.com/hiddenvalley. Sponsored by The Clorox Company.

SOURCE Hidden Valley

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...