|By Marketwired .||
|April 9, 2014 02:15 PM EDT||
MINNEAPOLIS, MN -- (Marketwired) -- 04/09/14 -- Skyya Communications, a high-touch boutique strategic communications agency with a fresh and innovative approach to serving the public relations and marketing needs of businesses ranging from stealth start-ups to challenger brands and global public companies, today announced that the Agency has been awarded two prestigious awards by the Minnesota Public Relations Society of America (PRSA); "Best Industry Campaign of the Year for Consumer Products" and "Best New Product Campaign with Budget over $100,000." Both awards recognize Skyya for its campaign to re-launch the Indian Motorcycle brand in 2013 on behalf of Polaris Industries, Inc. Skyya, a Minneapolis-based, award-winning agency with offices in New York City and Los Angeles, received top honors over finalists consisting of several of Minnesota's largest global agencies during the PRSA's 36th Annual Classics Award ceremony held on April 3.
Skyya re-launched Indian Motorcycle, America's first motorcycle company, under the new stewardship of Polaris Industries after 53 years of being dormant. The initial campaign culminated in August 2013 with the highly anticipated unveiling of three all-new Indian Motorcycle models, bringing choice back to the American motorcycling scene. The Indian Motorcycle campaign was a fusion of heritage and modern elements. Preceding the launch, Skyya worked with the Indian Motorcycle team to craft a nine-month "tease" campaign based on evolving engineering and marketing milestones. Significant results achieved included more than two billion unpaid media impressions in top-tier national business publications, consumer press, men's outlets, automotive press, and local and lifestyle publications; TV appearances, a steady drumbeat of special events and press releases, and a favorable product review campaign.
"A Classics Award from the Minnesota PRSA represents the pinnacle of success and recognition among PR practitioners in the state of Minnesota. To be honored with two of the program's top campaign awards in competition with several of the industry's largest agencies is humbling," said Derek Peterson, Managing Partner at Skyya Communications. "We are proud to have been chosen by Polaris Industries and the Indian Motorcycle team to lead the PR efforts for the historic rebirth of one America's most iconic brands. This is a collective win for Skyya and Indian Motorcycle and I am proud of the team for their hard work and dedication in achieving such unprecedented success."
The Minnesota PRSA Classics Awards recognize outstanding individual components, tactics of programs, or campaigns that incorporate sound research, planning, execution and evaluation. The awards are divided into two distinct categories: elements and programs. Classics Element Awards honor the best tactics of a program, while Classics Program Awards honor the best public relations campaigns. Since 1978, the Minnesota PRSA Classics Awards have recognized hundreds of organizations for excellence in public relations. The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.
About Minnesota PRSA:
Chartered in 1949, Minnesota PRSA is the ninth largest chapter of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 112 chapters nationwide, including 14 Professional Interest Sections that focus on specific industries and practice areas. Minnesota PRSA is comprised of more than 350 professionals from agency, corporate, non-profit, government and freelance sectors. (http://www.mnprsa.com/)
About Skyya Communications:
Skyya is an award-winning PR/strategic communications agency with a passion for helping clients ranging from pioneering technology startups to publicly traded global brands achieve stellar results. With a service portfolio that spans public relations, strategic marketing, social media, marketing communications, and corporate development, Skyya's highly experienced team brings a wealth of talent and commitment to innovative brands and functions as an integral part of their team. To learn more please visit http://www.skyya.com.
Apr. 27, 2017 12:45 PM EDT Reads: 1,256
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Apr. 27, 2017 12:45 PM EDT Reads: 2,689
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 27, 2017 12:30 PM EDT Reads: 1,196
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Apr. 27, 2017 12:30 PM EDT Reads: 1,007
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Apr. 27, 2017 12:30 PM EDT Reads: 2,846
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Apr. 27, 2017 12:15 PM EDT Reads: 3,128
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 27, 2017 12:15 PM EDT Reads: 1,204
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Apr. 27, 2017 12:00 PM EDT Reads: 1,305
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
Apr. 27, 2017 12:00 PM EDT Reads: 1,333
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Apr. 27, 2017 10:45 AM EDT Reads: 1,253
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Apr. 27, 2017 10:45 AM EDT Reads: 2,198
Apr. 27, 2017 10:15 AM EDT Reads: 2,415
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 27, 2017 10:15 AM EDT Reads: 1,967
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
Apr. 27, 2017 10:00 AM EDT Reads: 645
Back in February of 2017, Andrew Clay Schafer of Pivotal tweeted the following: “seriously tho, the whole software industry is stuck on deployment when we desperately need architecture and telemetry.” Intrigue in a 140 characters. For me, I hear Andrew saying, “we’re jumping to step 5 before we’ve successfully completed steps 1-4.”
Apr. 27, 2017 09:45 AM EDT Reads: 1,827