Welcome!

News Feed Item

What's your MOMENTUM? Sennheiser showcases the world's most unique and inspiring sound stories

OLD LYME, Conn., April 9, 2014 /PRNewswire/ -- Some people seem to move ahead of others. They have a certain drive, a fire that lets them go further. They do what others don't do, and what nobody else has done before. For Sennheiser, these people have MOMENTUM. Together with Spotify, the audio specialist will introduce 100 sound stories from all over the world. Sennheiser will present videos that showcase the life and work of some of the world's most inspirational people, sharing their projects and unique achievements and inviting others to share their own stories.

Legendary human beatbox EKLIPS, sound artists Nik Novak and Di Mainstone and Imogen Heap, pioneer in innovative music – they all have MOMENTUM. Working with unique people like this, Sennheiser, together with Spotify, tells the stories of a hugely diverse range of inspirational people. The audio specialist will be following a group of 100 people who have a passion and connection to sound in order to learn more about their lives and own personal MOMENTUM. These individuals are constantly pushing the boundaries – going beyond the ordinary, reaching for new heights that are yet to be discovered. This spirit, this commitment to the core to create something that is unique and has uncompromising authenticity and substance is what Sennheiser seeks to celebrate and discover over the course of the MOMENTUM project.

As well as showing amazing stories of creativity and determination from around the world, Sennheiser is also asking viewers to share their own MOMENTUM. They are invited to join the social video project by contributing their own stories in the form of seven-second videos. They can add these to other videos with the same theme or idea – building "video chains" of inspiration that carry their own MOMENTUM. Sennheiser will recognize the most compelling videos and ideas submitted with prizes, including fantastic trips to London, New York and Tokyo that will offer the ultimate sound experiences. Users will also get a chance to win pairs of Sennheiser MOMENTUM headphones and six-month subscriptions to Spotify Premium.

They have MOMENTUM – People that inspire
People with MOMENTUM can come from any background. They see opportunities, take chances, and make things work, finding inspiration in a unique worldview and creating sound in a completely new or different way.

Legendary human beatbox EKLIPS has MOMENTUM, challenging Eminem's record by rapping 105 words in 16 seconds. Nik Nowak has MOMENTUM. He is the creator of the "Sound Panzer", a caterpillar-tracked tank that the Berlin-based artist converted into a powerful bass monster. Di Mainstone has MOMENTUM, turning the Brooklyn Bridge into a giant harp, allowing anyone to manipulate the sounds created by the natural ebb and flow of the bridge's cables through movement. Imogen Heap has MOMENTUM. Through unique wearable technology – the Mi.Mu glove – she forms electronic music through the movements of the human body, becoming one with the machine in the act of creation.

These people are individuals, but they have one thing in common. They push the world ahead with MOMENTUM.  It is the spirit of these individuals that Sennheiser seeks to celebrate over the course of the project. On www.sennheiser-momentum.com you can watch their videos, follow their journey and learn about their incredible projects.

"Embarking on the MOMENTUM project, we have been astounded by the passion, energy and vision of the people we met and have been working with," said Uwe Greunke, Director Strategic Marketing at Sennheiser. "We see so many incredible stories out there and we are convinced that there are many more. This is why we are asking "What's your MOMENTUM?" – inviting people to check out the films and upload their own short videos to showcase their creativity."

Share your MOMENTUM to win
MOMENTUM is already building, with a range of inspirational personalities joining the project including the inventor of the sustainable smartphone Dave Hakkens; Swedish metal sensation Amarathe; and Demon He, the founder of innovative Chinese radio station TangSuan.

"We would like to see these stories connect and interrelate, so we want people to add their stories to those on our website, creating video chains and forming an organic, self-perpetuating celebration of human ingenuity," explains Uwe Cremering, Head of Global Marketing Communications.

Sennheiser is inviting anyone to share their MOMENTUM by contributing their own videos. How does it work? The starting point is to visit www.sennheiser-momentum.com and watch the MOMENTUM videos. People can vote for their favourite stories and add their own seven-second MOMENTUM film to a video chain that inspired them, or that shares the same themes or ideas as their own submission. To take part in the MOMENTUM project, videos can be uploaded between April 2, 2014 and July 31, 2014. And for those that really do feel they have MOMENTUM, there is even the option to start new chains.

Hear New York, London or Tokyo like never before
Experience a live gig in your hotel room. Win a meet & greet with a top artist. See a star at work in the recording studio. For the inspirational people whose videos generate the best or longest chains, their MOMENTUM really will take them further. Along with a friend, they will win an incredible city trip with flights and hotels included and the opportunity to experience a fantastic sound or music event. Additionally, those who inspire the most successful chains, the creators of the most successful videos, and the people that vote over ten times in a week will all enter a prize draw. Lucky winners will receive a pair of MOMENTUM headphones, Sennheiser's premium range that fuses uncompromising sound performance with the highest-quality materials, as well as six months of Spotify Premium.

To learn more, watch the films or to submit videos, visit www.sennheiser-momentum.com.

SOURCE Sennheiser

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.