Welcome!

News Feed Item

What's your MOMENTUM? Sennheiser showcases the world's most unique and inspiring sound stories

OLD LYME, Conn., April 9, 2014 /PRNewswire/ -- Some people seem to move ahead of others. They have a certain drive, a fire that lets them go further. They do what others don't do, and what nobody else has done before. For Sennheiser, these people have MOMENTUM. Together with Spotify, the audio specialist will introduce 100 sound stories from all over the world. Sennheiser will present videos that showcase the life and work of some of the world's most inspirational people, sharing their projects and unique achievements and inviting others to share their own stories.

Legendary human beatbox EKLIPS, sound artists Nik Novak and Di Mainstone and Imogen Heap, pioneer in innovative music – they all have MOMENTUM. Working with unique people like this, Sennheiser, together with Spotify, tells the stories of a hugely diverse range of inspirational people. The audio specialist will be following a group of 100 people who have a passion and connection to sound in order to learn more about their lives and own personal MOMENTUM. These individuals are constantly pushing the boundaries – going beyond the ordinary, reaching for new heights that are yet to be discovered. This spirit, this commitment to the core to create something that is unique and has uncompromising authenticity and substance is what Sennheiser seeks to celebrate and discover over the course of the MOMENTUM project.

As well as showing amazing stories of creativity and determination from around the world, Sennheiser is also asking viewers to share their own MOMENTUM. They are invited to join the social video project by contributing their own stories in the form of seven-second videos. They can add these to other videos with the same theme or idea – building "video chains" of inspiration that carry their own MOMENTUM. Sennheiser will recognize the most compelling videos and ideas submitted with prizes, including fantastic trips to London, New York and Tokyo that will offer the ultimate sound experiences. Users will also get a chance to win pairs of Sennheiser MOMENTUM headphones and six-month subscriptions to Spotify Premium.

They have MOMENTUM – People that inspire
People with MOMENTUM can come from any background. They see opportunities, take chances, and make things work, finding inspiration in a unique worldview and creating sound in a completely new or different way.

Legendary human beatbox EKLIPS has MOMENTUM, challenging Eminem's record by rapping 105 words in 16 seconds. Nik Nowak has MOMENTUM. He is the creator of the "Sound Panzer", a caterpillar-tracked tank that the Berlin-based artist converted into a powerful bass monster. Di Mainstone has MOMENTUM, turning the Brooklyn Bridge into a giant harp, allowing anyone to manipulate the sounds created by the natural ebb and flow of the bridge's cables through movement. Imogen Heap has MOMENTUM. Through unique wearable technology – the Mi.Mu glove – she forms electronic music through the movements of the human body, becoming one with the machine in the act of creation.

These people are individuals, but they have one thing in common. They push the world ahead with MOMENTUM.  It is the spirit of these individuals that Sennheiser seeks to celebrate over the course of the project. On www.sennheiser-momentum.com you can watch their videos, follow their journey and learn about their incredible projects.

"Embarking on the MOMENTUM project, we have been astounded by the passion, energy and vision of the people we met and have been working with," said Uwe Greunke, Director Strategic Marketing at Sennheiser. "We see so many incredible stories out there and we are convinced that there are many more. This is why we are asking "What's your MOMENTUM?" – inviting people to check out the films and upload their own short videos to showcase their creativity."

Share your MOMENTUM to win
MOMENTUM is already building, with a range of inspirational personalities joining the project including the inventor of the sustainable smartphone Dave Hakkens; Swedish metal sensation Amarathe; and Demon He, the founder of innovative Chinese radio station TangSuan.

"We would like to see these stories connect and interrelate, so we want people to add their stories to those on our website, creating video chains and forming an organic, self-perpetuating celebration of human ingenuity," explains Uwe Cremering, Head of Global Marketing Communications.

Sennheiser is inviting anyone to share their MOMENTUM by contributing their own videos. How does it work? The starting point is to visit www.sennheiser-momentum.com and watch the MOMENTUM videos. People can vote for their favourite stories and add their own seven-second MOMENTUM film to a video chain that inspired them, or that shares the same themes or ideas as their own submission. To take part in the MOMENTUM project, videos can be uploaded between April 2, 2014 and July 31, 2014. And for those that really do feel they have MOMENTUM, there is even the option to start new chains.

Hear New York, London or Tokyo like never before
Experience a live gig in your hotel room. Win a meet & greet with a top artist. See a star at work in the recording studio. For the inspirational people whose videos generate the best or longest chains, their MOMENTUM really will take them further. Along with a friend, they will win an incredible city trip with flights and hotels included and the opportunity to experience a fantastic sound or music event. Additionally, those who inspire the most successful chains, the creators of the most successful videos, and the people that vote over ten times in a week will all enter a prize draw. Lucky winners will receive a pair of MOMENTUM headphones, Sennheiser's premium range that fuses uncompromising sound performance with the highest-quality materials, as well as six months of Spotify Premium.

To learn more, watch the films or to submit videos, visit www.sennheiser-momentum.com.

SOURCE Sennheiser

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...