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Gartner Says Worldwide PC Shipments in the First Quarter of 2014 Declined 1.7 Percent

Worldwide PC shipments totaled 76.6 million units in the first quarter of 2014, a 1.7 percent decline from the first quarter of 2013, according to preliminary results by Gartner. The severity of the decline eased compared with the past seven quarters.

“The end of XP support by Microsoft on April 8 has played a role in the easing decline of PC shipments,” said Mikako Kitagawa, principal analyst at Gartner. “All regions indicated a positive effect since the end of XP support stimulated the PC refresh of XP systems. Professional desktops, in particular, showed strength in the quarter. Among key countries, Japan was greatly affected by the end of XP support, registering a 35 percent year-over-year increase in PC shipments. The growth was also boosted by sales tax change. We expect the impact of XP migration worldwide to continue throughout 2014.”

“While the PC market remains weak, it is showing signs of improvement compared to last year. The PC professional market generally improved in regions such as EMEA. The U.S. saw the gradual recovery of PC spending as the impact of tablets faded.” Ms. Kitagawa said.

The PC market continued to be tough for many vendors. Economies of scale matter tremendously in this high-volume, low-profit market, which is forcing some vendors, such as Sony, out of the market. In contrast, all of the top five vendors, except Acer, registered year-over-year shipment growth. The top thee vendors — Lenovo, HP and Dell — have all confirmed the importance of the PC business as part of their overall business strategies.

Lenovo experienced the strongest growth among the top five vendors. Its shipments grew 10.9 percent (see Table 1), and Lenovo extended its position as the worldwide leader. The company’s shipments grew in all regions except Asia/Pacific, where growth in China has been problematic. Overall, the China market again slowed, in part due to the long holiday in the middle of the quarter.

 

Table 1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 1Q14 (Units)

Company

   

1Q14
Shipments

   

1Q14 Market
Share (%)

   

1Q13
Shipments

   

1Q13 Market
Share (%)

   

1Q13-1Q14
Growth (%)

Lenovo     12,907,344     16.9     11,641,152     14.9     10.9
HP 12,248,274 16.0 11,770,542 15.1 4.1
Dell 9,541,231 12.5 8,755,092 11.2 9.0
Acer Group 5,564,358 7.3 6,534,362 8.4 -14.8
Asus 5,310,000 6.9 5,064,431 6.5 4.8
Others 31,001,926 40.5 34,142,058 43.8 -9.2
Total     76,573,135     100.0     77,907,637     100.0     -1.7

Note: Data includes desk-based PCs and mobile PCs, including x86 tablets equipped with Windows 8, but excludes Chromebooks and other tablets.
Source: Gartner (April 2014)

The share difference between Dell and HP once again narrowed compared to last quarter. In the first quarter of 2014, HP achieved its fastest shipment growth of the last two years. HP’s shipment growth in EMEA well exceeded the regional average, which improved HP’s overall growth. Dell maintained a strong position in the market. Since the completion of the leverage buyout last year, Dell has been aggressively expanding its PC business throughout the regions. The first quarter of 2014 was the third consecutive quarter of PC shipment growth for Dell, registering its highest growth since the fourth quarter of 2011.

In the U.S. market, PC shipments totaled 14.1 million units in the first quarter of 2014, a 2.1 percent increase from the same period last year (see Table 2). HP maintained the No. 1 position, as it accounted for 25 percent of PC shipments in the U.S. market. Dell and Lenovo experienced the strongest growth among the top five vendors, with growth rates of 13.2 and 16.8 percent.

“In terms of the major structural shift of the PC market, the U.S. market is ahead of other regions,” Ms. Kitagawa said. “The installed base of PCs started declining in 2013, while the worldwide installed base still grew. The U.S. PC market has been highly saturated with devices: 99 percent of households own at least one or more desktops or laptops, and more than half of them own both. While tablet penetration is expected to reach 50 percent in 2014, some consumer spending could return to PCs.”

 

Table 2
Preliminary U.S. PC Vendor Unit Shipment Estimates for 1Q14 (Units)

Company

   

1Q14
Shipments

   

1Q14 Market
Share (%)

   

1Q13
Shipments

   

1Q13 Market
Share (%)

   

1Q13-1Q14
Growth (%)

HP     3,527,266     25.0     3,465,767     25.1     1.8
Dell 3,357,968 23.8 2,965,661 21.5 13.2
Apple 1,521,309 10.8 1,581,149 11.5 -3.8
Lenovo 1,459,693 10.4 1,249,561 9.1 16.8
Toshiba 1,188,135 8.4 1,277,626 9.3 -7.0
Others 3,028,619 21.5 3,256,681 23.6 -7.0
Total     14,082,990     100.0     13,796,445     100.0     2.1

Note: Data includes desk-based PCs and mobile PCs, including x86 tablets equipped with Windows 8, but excludes Chromebooks and other tablets.
Source: Gartner (April 2014)

The EMEA PC market saw positive growth after eight quarters of decline. Shipments in EMEA totaled 22.9 million units in the first quarter of 2014, a 0.3 percent increase from the same period last year. Improvements were driven by a PC refresh in the professional market from both the XP effect and also a general uptick in professional spending.

In Asia/Pacific, PC shipments reached 24.9 million units in the first quarter of 2014, a 10.8 percent decline from the first quarter of 2013. Pressure on traditional notebooks continued as the installed base transitioned to alternative devices and replaced only on an as-needed basis. New hybrid ultramobiles with lower price points were available, but demand remained slow as buyers evaluated usage scenarios and application availability amid a market with many other options.

These results are preliminary. Final statistics will be available soon to clients of Gartner's PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe. Additional research can be found on Gartner's Computing Hardware section on Gartner's website at http://www.gartner.com/it/products/research/asset_129157_2395.jsp.

About Gartner

Gartner, Inc. (NYSE:IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in more than 14,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,100 associates, including more than 1,460 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.

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