Welcome!

News Feed Item

CellPoint Mobile Releases New Ancillary Revenue Shopping Platform called mRetail™ for Airlines

New Airline Retail Technology Designed to Help Airlines Grow Ancillary Revenues through Passengers' Mobile Devices

LONDON, April 10, 2014 /PRNewswire/ -- CellPoint Mobile, a European provider of mobile payment enablement and transaction solutions to the retail, transportation and financial services sectors that processes more than 2.5 million transactions per day, has launched its mRetail™ Ancillary Revenue Platform designed to help airlines create and increase ancillary revenue opportunities through the mobile channel.

The mRetail™ Ancillary Revenue Platform simplifies the process of selling ancillary products from multiple providers through a single technology platform, creating a seamless branded experience through the passenger's mobile device.

As airlines struggle with disruption and fragmentation of the payment eco-system, lengthy time to market of new mobile payment technology integrations and difficulty in enabling mobile transactions across multiple touchpoints, CellPoint's mRetail™ Ancillary Shopping solution can quickly integrate within an airline's existing legacy infrastructure using the company's sophisticated translation, management and security functionality engine. 

"Our mRetail™ Ancillary Shopping solution helps airlines overcome current challenges on many levels: we've reduced the time to market and TCO by up to 60% for our airline clients and provide robust management tools for their customer service teams," said Kristian Gjerding, CEO of CellPoint Mobile. "We're trying to improve the user experience and simplify the "pathway to purchase" by removing current barriers to business across digital channels, including mobile."

The mRetail™ Ancillary Shopping solution combines the key touchpoints of payments, products, communications and transaction history and audit trail for consumer engagement, and can be extended to include social selling, digital payments and eWallets. Passengers' mobile devices are transformed in to an airline-branded merchandising showroom, fully supported by mPoint™, CellPoint Mobile's cross-channel payment platform. mPoint™ supports a broad range of customer-facing payment capabilities and options, including one-click payment, stored card, split tender and stored value.

The mRetail™ Ancillary Shopping solution is part of a modular technology platform that can be rapidly deployed and is supported by end-to-end transaction monitoring for customer service and operations. The modules have been designed to help airlines and travel operators streamline their mobile communications and payment systems, including:

  • mSocial™ - A social friendly interface that enables new integration points into leading social networks. This also enables airlines to deepen their consumer insights by linking brand advocates and product experts directly into their digital commerce environments.
  • mWallet™ - Passengers can now access all services within a single branded universe, covering payments, tender, shopping, vouchers, tickets, social communications and 1-2-1 marketing offers. This new product extends CellPoint Mobile's Commerce Orchestration Platform capabilities, currently powering Airlines, Railways and Retailers with innovative eWallet, payment and self-service solutions.

For case studies or to receive information about the company's success stories with retail, transportation and financial services brands, please contact [email protected]

About CellPoint Mobile
CellPoint Mobile provides mobile payment solutions and professional services to some of the world's leading retail, transportation, financial services and travel brands.  The company has offices in London, Copenhagen and Miami, and processes more than 2.5 million mobile payment transactions per day. Visit www.cellpointmobile.com for more information.

SOURCE CellPoint Mobile

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, drew upon his own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He also discussed the implementation of microservices in data and application integrat...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...