Welcome!

News Feed Item

Two-Thirds of Americans See Long-Term Effects on the Planet as More Important than Short Term Economic Effects

Parents more concerned about the planet we're leaving behind for future generations - but are no more likely to be taking "green" action

NEW YORK, April 10, 2014 /PRNewswire/ -- As Earth Day approaches, a new Harris Poll takes stock of American attitudes around the environment and how much responsibility its inhabitants take in preserving its future. Well over a third of Americans say the statements "I am concerned about the planet we are leaving behind for future generations" (38%) and "I personally care about the current state, and future, of the environment" (36%) describe them completely or very well, with an additional three in ten (29% each) saying each describes them fairly well.

Harris Poll Logo.

These are some of the results of The Harris Poll® of 2,234 adults surveyed online between March 12 and 17, 2014. (Full results, including data tables, available here)

How Green Are You?
Roughly three in ten each feel the statements "I am environmentally conscious" (31%) and "I feel a personal responsibility for taking care of the environment" (28%) describe them completely or very well, with an additional three in ten each (30% and 31%, respectively) saying each describes them fairly well.

  • A majority also indicates that they speak out on behalf of the environment, with 27% saying that "I encourage others to be more environmentally-friendly" describes them completely or very well and the same percentage saying it describes them fairly well.
  • Fewer than two in ten feel the labels "green" (19%), "conservationist" (19%) and "environmentalist" (15%) describe them completely or very well, with roughly one-fourth saying each describes them fairly well (26%, 28% and 22%, respectively).
  • Americans are less likely to indicate each of these describe them completely or very well than they were in 2013 ("green" self assessments have dropped from 22% to 19%, "conservationist" from 23% to 19%" and "environmentalist" from 18% to 15%).

Women and Children First
Those with children under 18 are more likely than those without to say show strong alignment with the statement "I am concerned about the planet we are leaving behind for future generations" (44% with vs. 37% without).

  • However, they're not significantly more likely than their counterparts to describe themselves as environmentally conscious (32% and 31%, respectively), to indicate feeling a personal responsibility for taking care of the environment (30% and 27%, respectively) or to indicate encouraging others to be more environmentally-friendly (30% and 26%).

In contrast, women – who are more likely than men to align themselves very much or completely with the statements "I am concerned about the planet we are leaving behind for future generations" (42% women vs. 34% men) and "I personally care a great deal about the current state, and future, of the environment" (39% and 32%, respectively) – also show a greater propensity to translate these attitudes into action. In addition:

  • Women are more likely to indicate encouraging others to be more environmentally-friendly (30% women vs. 24% men) and to be making more effort than a year ago to be environmentally-conscious (38% and 29%, respectively).
  • They are also more likely to seek out green products (83% women vs. 78% men), though they're no more willing to pay extra for such products (28% each).
  • They are also not significantly more likely to be making more of an effort than a year ago to be environmentally conscious (36% and 33%, respectively).

Green Still a Go
Many Americans are making an effort to be more environmentally conscious, with roughly one third of Americans (34%) agreeing that they're making more of an effort to do so than a year ago. However, Americans are still divided on whether it's easy (45% this year; 47% last year) or difficult (50% and 49%, respectively) to live a green or environmentally conscious lifestyle.

The Color of Money
Two-thirds of U.S. adults agree in theory that long term effects on the planet are more important than short term effects on the economy (67%) – but are they as willing to put the planet's interests ahead of money when it's their money?

  • Eight in ten Americans (80%, identical to last year) say they seek out green products – but fewer than three in ten (28%, on par with 30% in 2013) express a willingness to spend even a little bit extra for such products.
  • Over a third will seek out green products only so long as the cost is the same (37%, up from 33% in 2013) and 15% (down slightly from 18% last year) will only do so if those products will save them money.

Click here for a look at American attitudes specifically on weather and climate change.

To see other recent Harris Polls, please visit the Harris Poll News Room.

Want Harris Polls delivered direct to your inbox? Click here!

Methodology
This Harris Poll was conducted online within the United States between March 12 and 17, 2014 among 2,234 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, The Harris Poll avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of The Harris Poll.

Product and brand names are trademarks or registered trademarks of their respective owners.

The Harris Poll® #34, April 10, 2014

About Nielsen & The Harris Poll
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Press Contact:
Corporate Communications
The Harris Poll
212-539-9600
[email protected]

Logo - http://photos.prnewswire.com/prnh/20100517/NY06256LOGO

SOURCE The Harris Poll

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...