|By Business Wire||
|April 10, 2014 06:06 AM EDT||
Outpacing both the economic recovery and trendlines in ad spending, Ocean Media, a leading independent media buying agency with a unique analytics approach, today announced significant increases in billings and staffing during 2013 along with a planned expansion to New York City in summer of 2014.
Gross billings for the year grew by more than 36 percent, while headcount has increased by 15 percent over the previous year. The agency also reported sustained growth in billings and hiring for new positions during the first quarter of 2014.
According to new figures from Kantar Media, the advertising industry as a whole increased by 0.9 percent in 2013 and cable TV advertising -- the segment in which Ocean Media is most active -- increased by 7.3 percent. Through the continued delivery of positive ROI, budget increases for Ocean’s clients eclipsed both the advertising industry’s and cable TV’s average increases.
Fueling Ocean Media’s growth are new business wins and the successful scaling of campaigns for existing clients to efficiently expand their advertising reach. Of particular note: e-commerce brands are flocking to TV for its unparalleled brand building potential and many are choosing Ocean because of its long history with brands such as Priceline and eHarmony. Additionally, Ocean is seeing an influx of client dollars for digital advertising dedicated to both pre-roll and in-banner video.
Among Ocean’s new accounts over the past 12 months: Realtor.com, 1-800-Flowers, Seamless.com/GrubHub, Zipcar, Fanatics.com, Allegiant Air, and AutoTrader Canada, along with Gazelle, which was announced previously. Ocean Media’s billing surge in 2013 further solidifies the agency’s position among the largest independent media planning and buying agencies west of Chicago. The firm recently expanded its Huntington Beach headquarters, complementing today’s announcement that it will open an office in New York during Q3.
“To accommodate the vigorous growth we are experiencing, we’re excited to announce we will be opening an office on Madison Avenue in New York City this summer,” said Ron Luebbert, COO, Ocean Media. “The new office will allow us to better serve our East Coast clients while at the same time give Ocean access to the vast New York advertising talent pool.”
“There’s no question that we’re continuing to see more and more e-commerce companies leveraging TV as a key driver of growth, which plays to our record as a pioneer in helping build brands in that space,” said Jay Langan, President, Ocean Media. “At the same time, we’re witnessing a big uptick in pre-roll and in-banner-video.”
“I continue to be impressed with our quality employees and accounts alike,” said Mike Robertson, Chairman and CEO, Ocean Media. “Success happens in advertising when the clients and their agency are on the same page. In Ocean Media's case, this has been happening year-over-year with the new accounts as well as our older partners. We are very excited by the continued growth, and more importantly, client success.”
About Ocean Media
Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif. Ocean’s approach adheres to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. The agency is well known for media efficiency and their innovative analytics work. That combination has helped launch and scale many of its clients. Ocean Media is the agency of record for eHarmony, Priceline, Angie’s List, Overstock.com, Ancestry.com, Care.com, JustFab.com and Lending Tree, among others.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 21, 2016 07:15 PM EDT Reads: 1,605
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining senso...
Oct. 21, 2016 07:15 PM EDT Reads: 207
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 21, 2016 07:00 PM EDT Reads: 8,079
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 21, 2016 07:00 PM EDT Reads: 8,919
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
Oct. 21, 2016 06:45 PM EDT Reads: 2,810
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Oct. 21, 2016 06:45 PM EDT Reads: 1,847
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 21, 2016 06:15 PM EDT Reads: 3,003
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 21, 2016 05:15 PM EDT Reads: 595
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Oct. 21, 2016 05:15 PM EDT Reads: 2,812
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 21, 2016 04:30 PM EDT Reads: 3,788
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 21, 2016 04:15 PM EDT Reads: 915
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 21, 2016 04:15 PM EDT Reads: 1,481
In his session at @DevOpsSummit at 19th Cloud Expo, Robert Doyle, lead architect at eCube Systems, will examine the issues and need for an agile infrastructure and show the advantages of capturing developer knowledge in an exportable file for migration into production. He will introduce the use of NXTmonitor, a next-generation DevOps tool that captures application environments, dependencies and start/stop procedures in a portable configuration file with an easy-to-use GUI. In addition to captu...
Oct. 21, 2016 04:00 PM EDT Reads: 1,466
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Oct. 21, 2016 04:00 PM EDT Reads: 2,686
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and...
Oct. 21, 2016 03:54 PM EDT Reads: 276