|By Business Wire||
|April 10, 2014 09:07 AM EDT||
SmartBear Software, the leading provider of software quality and performance management tools, was honored with a 2014 Revvie Award by Marketo, Inc. (NASDAQ: MKTO), the leading provider of marketing software, for the Most Creative Integrated Marketing Campaign – B2B. SmartBear utilized Marketo to maximize the results of a year-end sales campaign to generate additional revenue from seven products across four markets. As a result, the company increased revenue 685 percent from the previous year's campaign, attained 111 percent of its conversions goal and 207 percent of a record-level revenue goal. Last year, SmartBear won a 2013 Revvie Award for Most Dramatic Business Impact – B2B.
“The key to our success is our customers’ success and growth,” said Jason Holmes, chief customer officer at Marketo. “The Revvies are our way of acknowledging marketers who truly maximize the value of the Marketo platform to deliver measurable results that are pivotal to the success of their companies.”
The Revvie Awards highlight Marketo customers, partners and individual marketers who created dramatic revenue impact and enriched customer relationships through their innovative use of Marketo’s customer engagement platform.
This award-winning campaign out-performed SmartBear’s highest revenue-generating campaign of its kind, from just the previous quarter. The approach was to differentiate the campaign from the clutter of countless other end-of-year promotions, while focusing on personalization and facilitating quality interactions with the sales organization. Key tactics included dynamic email marketing, use of video on landing pages and lead scoring. The campaign was able to significantly expand reach outside the existing database.
Winners were announced on Wednesday, April 9, 2014 at Marketo's Marketing Nation Summit in San Francisco, CA. At the event, Gary Deasi, Senior Marketing Manager and SmartBear lead on the award-winning team, presented, “Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Database Segmentation and Dynamic Targeting,” In the session, Gary discussed how to use Marketo to collect and utilize custom, critical data for your business to multiply engagement levels, conversion rates and ROI with database segmentation and dynamic content, through outbound email, lead nurturing and scoring. Bryan Semple presented, “Build a High Performance, High Velocity, Lead-Generating B2B Machine,” drawing on his own personal journey building the systems, processes and marketing organization to deliver high volumes of leads for an inside sales team.
Gary Deasi has superpowers in demand generation, lead nurturing and marketing automation. Prior to SmartBear, he coordinated demand generation, marketing automation and content creation for ByAllAccounts. This is his second Revvie win. Prior to joining SmartBear, Bryan Semple was CMO at VKernel and then Dell, VKernel Division. He was also Vice President of Marketing at Onaro, acquired by NetApp. He recently authored and illustrated a book, “Digital CMO's Guide to Marketing Measurement,” detailing the processes and measurements required to operate a real-time, high-velocity lead generation system for B2B marketers.
For more information on the Revvie Awards, visit:
About SmartBear Software
More than one million developers, testers and operations professionals use SmartBear software tools to ensure the quality and performance of their APIs, mobile, cloud-based and Web applications. With five million downloads and counting, SmartBear products are affordable, easy-to-use and ready for deployment. Free tools and plug-ins for automation and performance testing, code review and website monitoring are available for download on the website. Learn more about SmartBear, the company's award-winning tools or join the active user community at http://www.smartbear.com, on Facebook or follow us on Twitter @smartbear or Google+.
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