|By Business Wire||
|April 10, 2014 09:07 AM EDT||
SmartBear Software, the leading provider of software quality and performance management tools, was honored with a 2014 Revvie Award by Marketo, Inc. (NASDAQ: MKTO), the leading provider of marketing software, for the Most Creative Integrated Marketing Campaign – B2B. SmartBear utilized Marketo to maximize the results of a year-end sales campaign to generate additional revenue from seven products across four markets. As a result, the company increased revenue 685 percent from the previous year's campaign, attained 111 percent of its conversions goal and 207 percent of a record-level revenue goal. Last year, SmartBear won a 2013 Revvie Award for Most Dramatic Business Impact – B2B.
“The key to our success is our customers’ success and growth,” said Jason Holmes, chief customer officer at Marketo. “The Revvies are our way of acknowledging marketers who truly maximize the value of the Marketo platform to deliver measurable results that are pivotal to the success of their companies.”
The Revvie Awards highlight Marketo customers, partners and individual marketers who created dramatic revenue impact and enriched customer relationships through their innovative use of Marketo’s customer engagement platform.
This award-winning campaign out-performed SmartBear’s highest revenue-generating campaign of its kind, from just the previous quarter. The approach was to differentiate the campaign from the clutter of countless other end-of-year promotions, while focusing on personalization and facilitating quality interactions with the sales organization. Key tactics included dynamic email marketing, use of video on landing pages and lead scoring. The campaign was able to significantly expand reach outside the existing database.
Winners were announced on Wednesday, April 9, 2014 at Marketo's Marketing Nation Summit in San Francisco, CA. At the event, Gary Deasi, Senior Marketing Manager and SmartBear lead on the award-winning team, presented, “Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Database Segmentation and Dynamic Targeting,” In the session, Gary discussed how to use Marketo to collect and utilize custom, critical data for your business to multiply engagement levels, conversion rates and ROI with database segmentation and dynamic content, through outbound email, lead nurturing and scoring. Bryan Semple presented, “Build a High Performance, High Velocity, Lead-Generating B2B Machine,” drawing on his own personal journey building the systems, processes and marketing organization to deliver high volumes of leads for an inside sales team.
Gary Deasi has superpowers in demand generation, lead nurturing and marketing automation. Prior to SmartBear, he coordinated demand generation, marketing automation and content creation for ByAllAccounts. This is his second Revvie win. Prior to joining SmartBear, Bryan Semple was CMO at VKernel and then Dell, VKernel Division. He was also Vice President of Marketing at Onaro, acquired by NetApp. He recently authored and illustrated a book, “Digital CMO's Guide to Marketing Measurement,” detailing the processes and measurements required to operate a real-time, high-velocity lead generation system for B2B marketers.
For more information on the Revvie Awards, visit:
About SmartBear Software
More than one million developers, testers and operations professionals use SmartBear software tools to ensure the quality and performance of their APIs, mobile, cloud-based and Web applications. With five million downloads and counting, SmartBear products are affordable, easy-to-use and ready for deployment. Free tools and plug-ins for automation and performance testing, code review and website monitoring are available for download on the website. Learn more about SmartBear, the company's award-winning tools or join the active user community at http://www.smartbear.com, on Facebook or follow us on Twitter @smartbear or Google+.
All trademarks recognized.
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Mar. 26, 2017 05:00 PM EDT Reads: 3,559
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 26, 2017 05:00 PM EDT Reads: 2,093
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Mar. 26, 2017 03:30 PM EDT Reads: 6,507
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 26, 2017 03:15 PM EDT Reads: 2,783
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, explored HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Mar. 26, 2017 03:00 PM EDT Reads: 10,524
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 26, 2017 02:45 PM EDT Reads: 928
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 26, 2017 02:30 PM EDT Reads: 1,720
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
Mar. 26, 2017 02:15 PM EDT Reads: 4,333
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Mar. 26, 2017 02:00 PM EDT Reads: 3,370
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 26, 2017 01:45 PM EDT Reads: 1,814
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Mar. 26, 2017 01:45 PM EDT Reads: 8,484
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Mar. 26, 2017 01:15 PM EDT Reads: 3,550
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 26, 2017 01:15 PM EDT Reads: 2,110
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 26, 2017 12:45 PM EDT Reads: 1,894
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 26, 2017 12:45 PM EDT Reads: 1,282