Welcome!

News Feed Item

Lithium Communities Drive Nearly 12 times More Sales Than All Other Social Channels Combined

Lithium Technologies customer communities drive almost 12 times more same-session revenue than other social channels including Facebook, Twitter, Pinterest, YouTube and Google+ combined, according to new research released today. Customers who engage with a brand through its Lithium community also are significantly more loyal, engaged and satisfied.

Lithium communities generate a 67 percent lift in a brand’s Net Promoter Score (NPS) compared to those customers who are not engaged with the brand socially, the study revealed.

Lithium’s analysis of the study shows that the communities impacted more than $500 million in sales in a single year – a particularly significant finding since the study represented a sample of only about a third of total Lithium community users.

According to a Lithium-commissioned study by Millward Brown Digital that focused on a cross section of U.S. Lithium customers and about a third of Lithium community users over a 13-month period, Lithium communities drove1:

  • 65 percent of all social commerce sales
  • 52 percent of all social traffic
  • 7.8 times more shoppers than other social channels
  • 11.8 times more sales than other social channels
  • more than $500 million in direct and influenced sales for the brands studied2

The power to convert and keep on influencing

Lithium communities clearly have the power to convert shoppers into buyers and to continue influencing consumers long after a visit to the community. Sales conversion approximately doubled after a customer’s first visit to a Lithium community, the study showed, and continued to influence up to four times as many shoppers as other social channels within 30 days of a first visit.

Engaged Consumers Purchase More Frequently

What’s more, Lithium community users are also more likely to purchase again: 79 percent of visitors to a Lithium community said they intend to purchase again from the company in the future. That’s fully 7 percentage points higher than shoppers who didn’t engage at all with a company socially and also more than all other social media channels combined.

“This research proves what our customers have long known: Lithium communities help drive sales by connecting consumers with rich content and trusted peer recommendations when they need it most,” said Lithium President and Chief Executive Officer Rob Tarkoff.

Trust and loyalty

The study underscored the importance of building trusted relationships with customers, finding that Lithium communities have a strong positive impact on brand perceptions and customer loyalty.

Interviews with more than 4,000 customers conducted as part of the study further reinforced how important brand reputation and trust are to consumers. The data revealed that of surveyed consumers:

  • 72 percent value when a brand has a community
  • 79 percent consider brand reputation in making their purchasing decision
  • 88 percent purchase from brands they trust

Lithium’s recent acquisition of Klout delivers an unprecedented ability to combine trusted content with advice from reputable peers at the point of sale, increasing consumers’ confidence in their purchases.

The study examined traffic, revenue, purchase influence and affinity attributable to Lithium communities and third-party social sites.

Methodology

Survey conducted by Millward Brown Digital. For the period October 2012 to October 2013, Millward Brown Digital conducted customer surveys and tracked user behavior across all social properties operated by Lithium customers and representing approximately one third of Lithium’s user base among major U.S. retail, technology, telecommunications and financial service brands. Conversion rates, sales revenue, purchase influence and brand affinity were studied after consumers visited a Lithium branded community, and after consumers visited other social media properties operated by the same brand.

About Lithium Technologies

Lithium's software helps companies reinvent how they connect with their customers. Lithium works with more than 300 of the world's best brands — including AT&T, Best Buy, Indosat, Sephora, Skype and Telstra — to respond on social networks and to build trusted content on a community they own. The 100% SaaS-based Lithium Social Customer Experience™ platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. For more information, visit lithium.com, or connect with us on TwitterFacebook and our own community. Lithium is privately held with corporate headquarters in San Francisco and offices across Europe, Asia and Australia.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

1 Based on study of branded Lithium community pages and branded social pages during the observed time period. Shopping activity had to have occurred within 20 minutes of visiting a Lithium community page or a branded social page.

2 Sales value estimate by Lithium based on sales multiplier observed by Millward Brown Digital.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
To paraphrase someone famous, "The definition of insanity is to do something the same way over and over again and expect a different result". Humans are creatures of habit and when it comes to storage, old habits die hard. Why do we continue to put our faith in legacy storage providers when they haven't invented anything new in decades. Sure, they re-badge their products every couple of years to make their messaging look modern, but ultimately, it's the same old stuff with a new coat of lipsti...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...