Welcome!

News Feed Item

TCL Accelerates Transformation to Customer-Centered Business Model

SHENZHEN, China, April 10, 2014 /PRNewswire/ -- TCL is moving forward in its goal of transforming from a traditional TV manufacturer into a global multimedia entertainment technology enterprise. TCL is now announcing three major strategic initiatives for 2014. First, TCL will create a totally new and highly-efficient Online to Offline (O2O) sales platform for the Chinese market. Second, TCL will improve engagement with consumers and developers through a new online fan platform, named "T-fans", for TCL's die-hard fans. Finally, TCL will establish a Cultural Communications company that will provide live-streaming video content in partnership with Hollywood studios. Through these three initiatives TCL will achieve its "double plus" strategy of becoming a more user-oriented company while leveraging the opportunities inherent in TCL's digital media devices. TCL announced these bold initiatives at its spring launch, during which the company released an impressive array of new products.

TCL Chairman Li Dongsheng talking about the company's transformation to a customer-oriented business model.

O2O Platform

To achieve the "double plus" strategy goal of being more responsive to its customers, TCL will spend 500 million RMB to build its new O2O platform. By the end of next year the O2O platform is on forecast to achieve sales revenue as high as 10 billion RMB, and service revenue over 100 million RMB. The platform will be "social, local, personal, precise and mobile." TCL will work with online and offline retailers, as well as third party logistics companies, to streamline the TCL shopping experience, reducing costs and providing higher-quality service. TCL will also begin expanding its own delivery capacity, and will cover 88 percent of the cities in China by June. In addition to working with online retailers such as JD.com and Tmall, TCL will develop and promote the online TCL Mall.

T-fans platform

TCL will also establish a T-fan platform for die-hard fans, pursuing the "double plus" strategy goal of greater customer engagement. Through this platform users will be able to participate in TCL product design, development, testing, and evaluation of the whole process. The T-fan community will have both online and offline components, including fans gatherings, family days, DIY tours, picnic lunches, and community TV game competitions. TCL will also create a user database, mining value from users' data to provide users with better service. This summer TCL will officially launch the T-fan group activities with user-centered, interactive communication. A wide range of enterprises will rely on fans to participate in product development. TCL hopes to have a fan base of 200 million users within five years.

TCL Culture and Media

A key pillar of the "double plus" strategy is transforming TCL from being a traditional electronics manufacturer to a global multimedia entertainment technology enterprise. To that end TCL will establish a culture and media company that will provide video content including short films and dramas through partnerships with Hollywood studios. TCL will also release an application called "GoLive TV," a live-streaming TV service.

Spring Launch

In addition, TCL has also announced a strong spring lineup of smart products. These products are available in China and will soon be available in select international markets. TCL Multimedia has launched nine new home entertainment terminal products, including TCL Games TV E5700, E6700, and the T2 game console; QLED, OLED, UHD surface TVs, ultra high-definition naked eye 3D TV and other new products. TCL Multimedia also announced it will develop OTT services and ultra-fast high-end home theater systems, transforming from a TV manufacturer to a "global entertainment technology company." TCL Communications released the latest 4G smartphones, tablets, wearables, smart devices and smart accessories, including the world's thinnest 4G phone. And TCL Home Appliance released a smart air conditioner and smart air purifier, which will form the core of TCL's new family cloud services.

Mission Statement

Mr. Li Dongsheng, Chairman and Founder of TCL Corporation, said in his speech, TCL will spare no effort to promote the "double plus" strategic transformation, and to establish a user-oriented business model. This strategy is the top priority for the next five years. It is user-centered, based on intelligent computing technology, broadband Internet, big data and cloud computing. It is innovative and driven by market demand, focusing on products and applications aimed at creating a satisfying user experience. The double plus transformation strategy will drive value growth, and improve TCL's core competitiveness in the new era of smart design.

Mr. Hao E, CEO of TCL Multimedia, said, "TCL launched a game console based on smart TV applications. Users want a gaming experience that is large enough, fast enough, smooth enough and economical enough. TCL Multimedia will continue to enhance the "TV +" Smart TV platform's technical capabilities and innovative applications. TCL communications will also launch for enterprise and home HD video communications systems, multi-screen television and interactive applications of smart mobile terminals and other new products and technologies. In addition, the smart set-top boxes will also develop OTT services while promoting the ultra-fast high-end home theater systems, achieving the transformation from TV manufacturer to "global entertainment technology company."

About TCL Corporation

Founded in 1981, TCL Corporation (000100.SZ) is one of the largest consumer electronics enterprises in China, with over 70,000 employees in 40 countries throughout the world. Currently it has three listed subsidiaries: TCL Multimedia (01070.HK), TCL Communication (02618. HK), and Tonly Electronics (01249.HK), with a diverse business portfolio covering LCD TVs, LCD panels, mobile phones, audio and video equipment, home appliances and lighting products. In 2013, TCL's total sales reached RMB85.32 billion, and the TCL brand value exceeded RMB63.9 billion. TCL is ranked No. 3 in market share of LCD TVs, No. 5 in mobile phones, and No. 5 in LCD panels sector, on a global basis. Starting from 2014, TCL is focusing its goal of building new customer-centered "product + service" business model, while pushing its transformation towards "smart + Internet technologies." TCL is committed to its new vision of "enriching lives of its customers by rendering products and services of ultimate experience."  For more information, please visit its website:  http://www.tcl.com/en.php

Photo - http://photos.prnewswire.com/prnh/20140410/CG02750

SOURCE TCL Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, showed how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningful f...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...