Welcome!

News Feed Item

Leading Global Publishers Adopt Outbrain Engage for Content Engagement and Native Monetization

Proprietary Technology Offers Comprehensive Platform to Deliver the Best, Most Personalized Content Experience

NEW YORK, April 10, 2014 /PRNewswire/ -- Outbrain, the web's leading content discovery platform, today announced that Slate, ESPN, Le Monde and The Independent are among the leading publishers to deploy the newest release of Outbrain Engage for managing and optimizing content engagement and monetization of their online properties. The new Outbrain Engage represents the integration of multiple technologies over the past year, and is the first solution of its kind. Engage enables publishers to generate a more personalized and captivating audience experience while increasing native monetization opportunities.

Outbrain's expansion of the Engage product to some of the web's largest global properties is a reflection of its rapid growth and successful innovations in supporting the new era of digital publishing. The new solution allows premium publishers to deploy advanced algorithms and creates a robust native marketplace to increase the value of their digital assets.­

"Our success as a media organization starts with the relationship that we hold with our audience. Outbrain Engage serves as the engine to strengthen this trusted bond at every touch point and increases the value of the content we can deliver to them," said Jean-Christophe Potocki, Deputy Managing Director at Le Monde Interactive.

"Through Outbrain we gain invaluable insight into dynamic user behavior so that we can deliver more than just content recommendations. Engage allows us to drive audience engagement, deliver editorial insight and increase revenue across all our online content properties," concluded Potocki.

The new product is an outgrowth of last year's acquisition of Visual Revenue, Inc. by Outbrain. The subsequent pairing of Visual Revenue's editorial decision support and predictive analytics with Outbrain's industry-leading content discovery platform has changed the way its publishing partners understand their audiences and foster engagement with them, leading to stronger readership and better monetization.

Outbrain Engage's Editorial Suite now delivers real-time insights on audience interaction to publishers, provides editorial tools for managing content like Instant Headline & Image Testing and editorially-programmed personalized modules. It also supports content discovery modules that both enhance audience engagement and deliver sustainable revenue.

Outbrain's strong partnerships with publishers stem from the respect that comes from its aggressive stance against "bait-ive" and untrustworthy content schemes. Outbrain Engage allows publishers to further monetize their content by offering a new suite of native monetization solutions, while trusting that Outbrain is committed to the upkeep of their reputation. Publishers who take advantage of the new Outbrain Engage platform can now further leverage Outbrain's vast index of trustworthy, paid content recommendations and place them natively across all of their content sites; in-stream on homepages and section fronts, within mobile apps and on the mobile web. Publishers can customize placements to their needs, whether that's below articles, as sidebars, within streams, or combining multiple placements and optimizing for different goals and objectives in order to extract the most value from their content assets.

"Consumption of media in the digital world has exploded to incorporate many different sites, multiple channels of discovery and a variety of personal devices employed by audiences to engage with our partners, said Yaron Galai, Outbrain's CEO. "Outbrain Engage offers the insight into that dynamic so that we can deliver more than just content recommendations. Engage serves as the engine to strengthen the trusted relationship publishers have with their audience at every touch point and increases the value of the content that can be delivered to them." 

Established in 2006, Outbrain was the first content discovery platform to market and has led the field ever since. It now serves over 150 billion personalized content recommendations every month and with an install base of more than 100,000 websites, top-tier premium publications that currently leverage the Outbrain platform include: CNN, Fox News, NBC News and The Guardian.

"At the end of the day, what we're doing is helping publishers deliver the best, most personalized experience to each and every user in a construct that fits their editorial mission and makes their business work," concluded Galai.

About Outbrain

Outbrain (www.outbrain.com) is the world's largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences and helping publishers understand their audiences through data.

Outbrain works with over 100,000 sites and serving over 14 billion page views per month for top-tier publications like: The Guardian, The Daily Telegraph, CNN, ESPN, Fox News, Le Monde and Hearst. Founded in 2006, the company is headquartered in New York with 17 offices globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.

 

SOURCE Outbrain

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...