|By PR Newswire||
|April 10, 2014 02:26 PM EDT||
NEW YORK, April 10, 2014 /PRNewswire/ -- Outbrain, the web's leading content discovery platform, today announced that Slate, ESPN, Le Monde and The Independent are among the leading publishers to deploy the newest release of Outbrain Engage for managing and optimizing content engagement and monetization of their online properties. The new Outbrain Engage represents the integration of multiple technologies over the past year, and is the first solution of its kind. Engage enables publishers to generate a more personalized and captivating audience experience while increasing native monetization opportunities.
Outbrain's expansion of the Engage product to some of the web's largest global properties is a reflection of its rapid growth and successful innovations in supporting the new era of digital publishing. The new solution allows premium publishers to deploy advanced algorithms and creates a robust native marketplace to increase the value of their digital assets.
"Our success as a media organization starts with the relationship that we hold with our audience. Outbrain Engage serves as the engine to strengthen this trusted bond at every touch point and increases the value of the content we can deliver to them," said Jean-Christophe Potocki, Deputy Managing Director at Le Monde Interactive.
"Through Outbrain we gain invaluable insight into dynamic user behavior so that we can deliver more than just content recommendations. Engage allows us to drive audience engagement, deliver editorial insight and increase revenue across all our online content properties," concluded Potocki.
The new product is an outgrowth of last year's acquisition of Visual Revenue, Inc. by Outbrain. The subsequent pairing of Visual Revenue's editorial decision support and predictive analytics with Outbrain's industry-leading content discovery platform has changed the way its publishing partners understand their audiences and foster engagement with them, leading to stronger readership and better monetization.
Outbrain Engage's Editorial Suite now delivers real-time insights on audience interaction to publishers, provides editorial tools for managing content like Instant Headline & Image Testing and editorially-programmed personalized modules. It also supports content discovery modules that both enhance audience engagement and deliver sustainable revenue.
Outbrain's strong partnerships with publishers stem from the respect that comes from its aggressive stance against "bait-ive" and untrustworthy content schemes. Outbrain Engage allows publishers to further monetize their content by offering a new suite of native monetization solutions, while trusting that Outbrain is committed to the upkeep of their reputation. Publishers who take advantage of the new Outbrain Engage platform can now further leverage Outbrain's vast index of trustworthy, paid content recommendations and place them natively across all of their content sites; in-stream on homepages and section fronts, within mobile apps and on the mobile web. Publishers can customize placements to their needs, whether that's below articles, as sidebars, within streams, or combining multiple placements and optimizing for different goals and objectives in order to extract the most value from their content assets.
"Consumption of media in the digital world has exploded to incorporate many different sites, multiple channels of discovery and a variety of personal devices employed by audiences to engage with our partners, said Yaron Galai, Outbrain's CEO. "Outbrain Engage offers the insight into that dynamic so that we can deliver more than just content recommendations. Engage serves as the engine to strengthen the trusted relationship publishers have with their audience at every touch point and increases the value of the content that can be delivered to them."
Established in 2006, Outbrain was the first content discovery platform to market and has led the field ever since. It now serves over 150 billion personalized content recommendations every month and with an install base of more than 100,000 websites, top-tier premium publications that currently leverage the Outbrain platform include: CNN, Fox News, NBC News and The Guardian.
"At the end of the day, what we're doing is helping publishers deliver the best, most personalized experience to each and every user in a construct that fits their editorial mission and makes their business work," concluded Galai.
Outbrain (www.outbrain.com) is the world's largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences and helping publishers understand their audiences through data.
Outbrain works with over 100,000 sites and serving over 14 billion page views per month for top-tier publications like: The Guardian, The Daily Telegraph, CNN, ESPN, Fox News, Le Monde and Hearst. Founded in 2006, the company is headquartered in New York with 17 offices globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.
Connected things, systems and people can provide information to other things, systems and people and initiate actions for each other that result in new service possibilities. By taking a look at the impact of Internet of Things when it transitions to a highly connected services marketplace we can understand how connecting the right “things” and leveraging the right partners can provide enormous impact to your business’ growth and success. In her general session at @ThingsExpo, Esmeralda Swartz...
Jul. 7, 2015 10:45 AM EDT Reads: 1,528
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Jul. 7, 2015 10:30 AM EDT Reads: 1,864
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Jul. 7, 2015 10:30 AM EDT Reads: 2,183
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
Jul. 7, 2015 10:30 AM EDT Reads: 1,549
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
Jul. 7, 2015 10:15 AM EDT Reads: 2,378
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jul. 7, 2015 10:00 AM EDT Reads: 2,429
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. Th...
Jul. 7, 2015 10:00 AM EDT Reads: 1,735
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
Jul. 7, 2015 10:00 AM EDT Reads: 1,896
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 10:00 AM EDT Reads: 1,502
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data...
Jul. 7, 2015 09:45 AM EDT Reads: 2,179
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 09:30 AM EDT Reads: 1,573
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing system...
Jul. 7, 2015 09:30 AM EDT Reads: 2,130
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Jul. 7, 2015 09:00 AM EDT Reads: 1,975
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 09:00 AM EDT Reads: 1,889
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
Jul. 7, 2015 09:00 AM EDT Reads: 1,891