Click here to close now.


News Feed Item

Leading Global Publishers Adopt Outbrain Engage for Content Engagement and Native Monetization

Proprietary Technology Offers Comprehensive Platform to Deliver the Best, Most Personalized Content Experience

NEW YORK, April 10, 2014 /PRNewswire/ -- Outbrain, the web's leading content discovery platform, today announced that Slate, ESPN, Le Monde and The Independent are among the leading publishers to deploy the newest release of Outbrain Engage for managing and optimizing content engagement and monetization of their online properties. The new Outbrain Engage represents the integration of multiple technologies over the past year, and is the first solution of its kind. Engage enables publishers to generate a more personalized and captivating audience experience while increasing native monetization opportunities.

Outbrain's expansion of the Engage product to some of the web's largest global properties is a reflection of its rapid growth and successful innovations in supporting the new era of digital publishing. The new solution allows premium publishers to deploy advanced algorithms and creates a robust native marketplace to increase the value of their digital assets.­

"Our success as a media organization starts with the relationship that we hold with our audience. Outbrain Engage serves as the engine to strengthen this trusted bond at every touch point and increases the value of the content we can deliver to them," said Jean-Christophe Potocki, Deputy Managing Director at Le Monde Interactive.

"Through Outbrain we gain invaluable insight into dynamic user behavior so that we can deliver more than just content recommendations. Engage allows us to drive audience engagement, deliver editorial insight and increase revenue across all our online content properties," concluded Potocki.

The new product is an outgrowth of last year's acquisition of Visual Revenue, Inc. by Outbrain. The subsequent pairing of Visual Revenue's editorial decision support and predictive analytics with Outbrain's industry-leading content discovery platform has changed the way its publishing partners understand their audiences and foster engagement with them, leading to stronger readership and better monetization.

Outbrain Engage's Editorial Suite now delivers real-time insights on audience interaction to publishers, provides editorial tools for managing content like Instant Headline & Image Testing and editorially-programmed personalized modules. It also supports content discovery modules that both enhance audience engagement and deliver sustainable revenue.

Outbrain's strong partnerships with publishers stem from the respect that comes from its aggressive stance against "bait-ive" and untrustworthy content schemes. Outbrain Engage allows publishers to further monetize their content by offering a new suite of native monetization solutions, while trusting that Outbrain is committed to the upkeep of their reputation. Publishers who take advantage of the new Outbrain Engage platform can now further leverage Outbrain's vast index of trustworthy, paid content recommendations and place them natively across all of their content sites; in-stream on homepages and section fronts, within mobile apps and on the mobile web. Publishers can customize placements to their needs, whether that's below articles, as sidebars, within streams, or combining multiple placements and optimizing for different goals and objectives in order to extract the most value from their content assets.

"Consumption of media in the digital world has exploded to incorporate many different sites, multiple channels of discovery and a variety of personal devices employed by audiences to engage with our partners, said Yaron Galai, Outbrain's CEO. "Outbrain Engage offers the insight into that dynamic so that we can deliver more than just content recommendations. Engage serves as the engine to strengthen the trusted relationship publishers have with their audience at every touch point and increases the value of the content that can be delivered to them." 

Established in 2006, Outbrain was the first content discovery platform to market and has led the field ever since. It now serves over 150 billion personalized content recommendations every month and with an install base of more than 100,000 websites, top-tier premium publications that currently leverage the Outbrain platform include: CNN, Fox News, NBC News and The Guardian.

"At the end of the day, what we're doing is helping publishers deliver the best, most personalized experience to each and every user in a construct that fits their editorial mission and makes their business work," concluded Galai.

About Outbrain

Outbrain ( is the world's largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences and helping publishers understand their audiences through data.

Outbrain works with over 100,000 sites and serving over 14 billion page views per month for top-tier publications like: The Guardian, The Daily Telegraph, CNN, ESPN, Fox News, Le Monde and Hearst. Founded in 2006, the company is headquartered in New York with 17 offices globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.


SOURCE Outbrain

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.