|By PR Newswire||
|April 10, 2014 05:01 PM EDT||
LONDON, April 10, 2014 /PRNewswire/ --
The collection, due for exclusive release in the US and Australia, draws inspiration from the sophistication and sensuality of the Elle Macpherson Intimates collection, currently celebrating 25 years of award winning excellence.
Says Elle, "With THE BODY collection the message is so strong about "just be you". It felt almost hypercritical of me not to say "This who I am today. I am a sporty 50 year old mother of two, I am also Creative Directive of Elle Macpherson Intimates, I am also a TV show host and producer and I am also a wife." I am in a very different space now and if I am asking women to just be you, I need to just be me. I wanted to show that in these images."
Looking ahead to the release of the AW14 Elle Macpherson Intimates collection and following the success of the current SS14 'California Girl' themed collection, Elle continues her travels with a collection inspired by the rich colours and textures of India. Available in the UK at major retailers including; Selfridges, Harrods, House of Fraser and NetaPorter, the AW14 range will hit stores this July.
About Bendon Group: Bendon Group (http://www.bendongroup.com) is a leading, global provider of intimate apparel. Founded in New Zealand in 1947, the Company distributes its stylish and comfortable products across 34 countries. Ranging from high fashion to every daywear, Bendon Group's products epitomise premium quality through design expertise and innovation. The Company's iconic brand portfolio includes Elle Macpherson Intimates, THE BODY Elle Macpherson intimates, Macpherson Men, Stella McCartney Lingerie, Pleasure State, Lovable, Hickory, Davenport, Fayreform, Bendon, Bendon Man, Evollove. Elle Macpherson Intimates is currently celebrating its 25th year of award winning excellence.
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