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Snipp Welcomes Seasoned Shopper Marketing Executive, Michael Dillon, Onto Its Board of Directors

BETHESDA, MARYLAND -- (Marketwired) -- 04/10/14 -- Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN) announced today that it has appointed Mr. Michael Dillon onto its board of directors. Mr. Dillon will replace Anthony Durkacz who has resigned due to other company obligations effective immediately.

Mr. Dillon is a seasoned shopper marketing professional with almost twenty years of experience in shopper marketing and retail-related promotion. He is currently Executive Director of Brand Activations & Shopper Marketing at Colangelo and was recently featured in Shopper Marketing's "Who's Who in Shopper Marketing Agencies". Prior to Colangelo, Mr. Dillon was Vice President of Shopper Marketing at Catalina Marketing. Mr. Dillon was also at Pepsi for many years, eventually leaving as Vice President, Brand Activation, Marketing. Mr. Dillon hold a Bachelor of Arts from the University of Georgia and an MBA from the University of Rochester's William E. Simon School of Business.

Snipp also announces a grant of 200,000 stock options awarded to its newly appointed director. The options are fully vested and are exercisable at any time at a price of $0.105 per common share and expire after 5 years.

"We are thrilled to have Mike on our board," said Atul Sabharwal, CEO of Snipp Interactive. "His domain knowledge and expertise will be invaluable to Snipp as we continue to strengthen our current portfolio of marketing solutions and move deeper into the shopper marketing space. We are seeing great traction with SnippCheck (for mobile receipt processing), SnippWin (for promotions) and SnippLoyalty (for loyalty programs), and will be looking to Mike to enhance our growth trajectory even further."

"I would also like to thank Anthony Durkacz for his many years of great service to us and wish him all the best in his new endeavors even though he will continue to work closely with us," he added.

"Mobile is clearly the future of Shopper Marketing and I am excited to be involved with Snipp as they will clearly be a player in future of shopper engagement," said Mr. Dillon. "I look forward to a long and fruitful relationship."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with four main solution sets:

- Mobile Promotions and Loyalty Programs: A full range of turnkey mobile promotion solutions from text to win and sample programs all the way to sophisticated and full fledged loyalty programs.

- Shopper Marketing & Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute any kinds of purchase related Shopper Marketing programs they wish to - without needing to coordinate with retailers, or requiring consumers to download an app.

- Mobile Sites and Apps: Snipp's SiteBuilder solution allows the company to create and deploy new mobile sites for brand campaigns easily and at scale.

- Augmented Reality: Snipp has been producing cutting edge augmented reality campaigns for some of the leading brands around the world.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Bethesda, MD, with international operations in Canada, Mexico and India.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Press Enquiries
Atul Sabharwal
[email protected]

Snipp Middle East
Aya Kabbara
Managing Director, Middle East
[email protected]

Investor Relations
Jaisun Garcha
[email protected]
[email protected]

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