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NYBC's 50th Anniversary Videos Win Gold

NEW YORK, April 10, 2014 /PRNewswire/ -- New York Blood Center (NYBC) is proud to announce two "Golden Reels" and one "Silver Reel" Awards won at the 45th Media Communications Association-International (MCA-I) Media Festival.  The videos were produced for the 50th anniversary of NYBC to showcase the center's advancement in science and role in the community.

For more than 40 years, the MCA-I Media Festival has celebrated excellence in media communications. Internationally recognized, the Golden Reels are highly coveted.

"We pride ourselves in having a clear, concise voice when communicating with everyone who wants to give the gift of life," said Robert Purvis, Vice President of NYBC.  "It means a lot to us to be recognized not only for our evolution as a vital blood and medical services enterprise, but for our wide-ranging research efforts – which include everything from HIV vaccine trials to work on the MERS vaccine."

Industry professionals judge the entrants on a range of styles and creativity, focusing on: Message Design, Creative Elements and Production Elements.

"Essentially, we are storytellers with a message. Creatively telling a story to the audience was our goal for NYBC," said Marilyn Petrokubi, Producer of TimeSteps Productions. "I am so happy to be honored by my distinguished peers."

Golden Reels

Golden Reels

External Communication

External Communication

"NYBC: Blood and Medical Services"

"NYBC: Research"



Silver Reel

Meeting Opener

"NYBC: Evolution"


About New York Blood Center: New York Blood Center (NYBC) is one of the nation's largest non-profit, community-based blood centers. For over 50 years, NYBC has been providing blood, transfusion products and services to hospitals serving more than 22 million people in New York City, Long Island, the Hudson Valley, New Jersey, and parts of Connecticut and Pennsylvania. NYBC is also home to the Lindsley F. Kimball Research Institute and the National Cord Blood Program at the Howard P. Milstein National Cord Blood Center, the world's largest public cord blood bank. NYBC provides medical services and programs (Clinical, Transfusion, and Hemophilia Services) through our medical professionals along with consultative services in transfusion medicine. Please visit us on Facebook at www.Facebook.com/newyorkbloodcenter. Follow us on Twitter: @NYBloodCenter. Website:  www.nybloodcenter.org

SOURCE New York Blood Center

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