Welcome!

News Feed Item

Sigma Corporation Announces Pricing and Availability of 50mm f/1.4 DG HSM Art Lens

The Sigma 50mm f/1.4 DG HSM Prime Art Lens is Now Available at B&H Photo Video for $949

NEW YORK, NY--(Marketwired - April 11, 2014) - B&H Photo and Sigma are pleased to announce the price and availability of the newest addition to its Art camera lens lineup, the 50mm f/1.4 DG HSM Art lens. Now available for pre-order at B&H Photo Video at an astonishing price of $949.

As the fundamental standard-length lens for full-frame DSLR cameras, Sigma has taken the reengineering of their 50mm f/1.4 DG HSM lens to a higher level. It now sits atop their Art line as a high-performance lens, ready to be embraced by pro shooters and all those who appreciate a good piece of glass. Available for Nikon F, Canon EF, and Sigma SA mounts, the lens' fast maximum aperture of f/1.4 enables consistently superior performance in low light and distinct shallow depth-of-field control.

Its minimum-focus distance has been improved to 15.7" and its maximum magnification ratio to 1:5.6. It is therefore a better lens for detailed close-ups than its predecessors, and with a new optical construction of 13 elements in 8 groups, including Special Low Dispersion glass elements, peripheral brightness is optimized and overall resolution improved. Sharpness at wide apertures is paramount to Sigma's redesign of its 50mm f/1.4.

A Hyper Sonic AF Motor, along with an optimized AF algorithm, produces quiet, smooth, and fast autofocus performance that benefits the Sigma 50mm f/1.4 DG HSM lens' use in a wide variety of situations. This AF motor also permits full-time manual focusing control for refined precision by simply turning the focus ring at any time.

Sigma 50mm f/1.4 DG HSM Art lens Product Highlights

  • Aperture Range: f/1.4 to f/16
  • One Molded Glass Aspherical Element
  • Three Special Low-Dispersion Elements
  • Super Multi-Layer Coating
  • Floating System & Large Diameter Design
  • Hyper Sonic AF Motor
  • Rounded Nine-Blade Diaphragm
  • Thermally Stable Composite Material
  • Brass Bayonet Mount
  • Compatible with Sigma USB Dock

B&H Photo Video is an authorized Sigma dealer, with the most up to date Sigma product information, product pricing and promotional offers. Read and learn about the Sigma 50mm lens at BH Explora: http://www.bhphotovideo.com/explora/photography/news/unveiled-sigma-50mm-f14-dg-hsm-lens

Connect with B&H Photo on the web. (Facebook, Twitter, Tumblr, Google+, Pinterest, Flickr)

About B&H Photo Video 

As the world's largest source of photography, video and audio equipment, B&H Photo-Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years. http://www.bhphotovideo.com/.

The B and H YouTube Channel has an unmatched wealth of educational photography content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here.

When in Manhattan, take a tour of the B&H Photography SuperStore located at 420 9th Ave. The expo continues all year round at B&H, in the camera kiosks. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

Image Available: http://www.marketwire.com/library/MwGo/2014/4/10/11G014418/Images/Sigma_50mm_F1.4_DG_HSM_ART_Lens_upwards-138d0b11-6679-4870-ac53-a8106cde0595.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/4/10/11G014418/Images/Sigma_50mm_F1.4_DG_HSM_ART_Lens_22-8021e208-f422-4450-ade2-bec01284edae.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/4/10/11G014418/Images/Sigma_50mm_F1.4_DG_HSM_ART_Lens_2-51ae95d2-faa7-42d5-be38-6371f3a099aa.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/4/10/11G014418/Images/Sigma_50mm_F1.4_DG_HSM_ART_Lens-212ffaf1-b44d-4e40-9299-cc9cdf5ded4a.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/4/10/11G014418/Images/Sigma_50mm_F1.4_DG_HSM_ART_Lens_upwards-b4ba488e-9642-4d36-9e00-859b1ed606d3.jpg
Image Available: http://www.marketwire.com/library/MwGo/2014/4/10/11G014418/Images/Sigma_50mm_F1.4_DG_HSM_ART_Lens-fa218b07-f3fe-4415-869a-a58898e3b672.jpg

Embedded Video Available: http://www.youtube.com/watch?v=dmN6pBEfSIQ

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...