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Boao Night for Sichuan, the Voice of Tourism

HAIKOU,China, April 11, 2014 /PRNewswire/ -- BOAO Forum for Asia Annual Conference 2014 was held from April 8 to 11 in Hainan Province, China. The Tourism Administration of Sichuan Province promoted tourism resources to the around 3,000 guests from mainland China, Hong Kong, Macao, Taiwan, and foreign countries in a fresh new way by "Boao Night for Sichuan 2014," which pioneers flexible communication in the history of BOAO Forum beyond world political and economic exchanges.

(Photo: http://photos.prnasia.com/prnh/20140411/0861402297 )

On April 9 evening, Mr. Hao Kangli, Director-general of the Tourism Administration of Sichuan Province, greeted to all guests and media friends at "Boao Night for Sichuan 2014" on behalf of tourism sector of Sichuan Province. He inaugurated the "Night" together with Mr. Owens, Vice Chairman of the New York Stock Exchange, and Mr. Xu Xiaoming, famous Hong Kong director and Chairman of HK TV Association.

The official website of Sichuan tourism information www.tsichuan.com unveiled at the "Night." Its inclusive frames, diverse contents, smart layout, and multilingual versions, English, French, German, Russian, Spanish, Japanese, and Korean included, surprised all audiences.

However, native panda dolls as the typical element of Sichuan Province won most popularity. Numerous guests from home and abroad, media workers and the forum staff surged to the exhibition of "Sichuan Night" to enjoy the beautiful scenery pictures and left with pandas in Tang suits and panda clamps.

Mr. Zhou Wenzhong, Secretary-general of the BOAO Forum for Asia and former Chinese ambassador to the U.S. said, "The national treasure of China pandas attracted attention of all participants at the BOAO Forum for Asia Annual Conference 2014, 'Boao Night for Sichuan' is a courageous try to promote Sichuan tourism resources. I hope it is a worthwhile try too and I'm expecting its fruitful achievements."

During the event, over 20 medium institutions including the CCTV, Xinhua News Agency, CNR ABC Radio, and PR Newswire as well as local media made onsite reports and interviews.


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