Welcome!

News Feed Item

Paofit And The Virgin Money London Marathon Announce The Digital Virgin Money London Marathon

Runners Will Now Be Able To Experience The World-Renowned Course Through Paofit's iPad App Without Leaving Their Home Or Gym

LONDON, April 11, 2014 /PRNewswire/ -- Imagine lacing up to run the iconic Virgin Money London Marathon, passing over the famous Tower Bridge, and feeling the excitement and energy of the day without ever leaving your home or gym.

Paofit and the Virgin Money London Marathon today announce the first ever digital marathon, allowing anyone in the world to experience running the famous race with the same course, iconic landmarks and thrills from a treadmill. Paofit is the first and only company to combine HD video of running courses around the world with virtual reality avatars to make treadmill running fun and social.

Starting today, anyone can run a sample portion of the full marathon to experience what elites like 2013 winner Tsegaye Kebede and second place winner Emmanuel Mutai saw from the race filmed in 2013.   

Simply download the Paofit app and the Digital Virgin Money London Marathon Showcase, connect your iPad to a Life Fitness treadmill with a Track+ or Discover Tablet Console.  Due to Paofit's integration with LFopen™, the fitness industry's first truly open platform, runners' speed will be accurately recorded in addition to adjusting incline to reflect the course terrain. Runners will enjoy a feeling of camaraderie as the Paofit app shows fellow runners on the course in real-time, and a sense of challenge along the way.

To experience the digital marathon on other treadmills, open the Paofit app, download the Showcase and set it on the treadmill. The vibration generated by running on the treadmill will cause the course ahead of you to speed up or slow down reflecting your cadence.  You can also calibrate Paofit to match your stride. In addition, Paofit will be releasing an independent treadmill speed sensor in the next few months. 

"Many runners dream of being able to run this legendary race, and it is now accessible to everyone through our partnership with the Virgin Money London Marathon," said Marc Hardy, CEO of Paofit. "We're excited to be able to give any indoor runner the chance to experience part of the course, from novice runners to experienced racers."

"We're proud that, together with Paofit, we can offer so many more runners the experience of participating in the Virgin Money London Marathon," said Hugh Brasher, the event Race Director. "Every runner has their own goals, whether it is running a 5k for the first time or competing in a full marathon. With the launch of the world's first digital marathon, the sport is more accessible than ever before to treadmill runners across the globe."

"Paofit's introduction of marathon courses into the app is a brilliant example of how creativity and collaboration can change the way people exercise through technology," said Dan Wille, ‎Vice President of Marketing, Product and Business Development at Life Fitness. "Life Fitness is proud to partner with Paofit to make this exciting endeavor possible through LFopen so that anyone in the world – whether at home or the gym – will be able to compete in global races on a Life Fitness treadmill."

In the U.S., 53 million runners run on a treadmill, compared to 49 million who run outdoors.  However, almost everyone has admitted to experiencing some level of boredom on the treadmill. Paofit brings adventure, engagement and community to treadmill users around the world. 

Runners can download Paofit for free via Apple's App Store here, which includes eight sample running locales from around the world. Runners can purchase locations beginning at $1.99. Paofit plans to release an iPhone and Android version of the app later this year, as well introduce the new PaofitTrack treadmill sensor, which automatically connects to the Paofit app via Bluetooth.

To be kept informed of how to register for the April 2015 Digital Virgin Money London Marathon, visit www.DigitalLondonMarathon.com to sign up for the Newsletter.

About Paofit
Paofit is a leading developer of digital fitness solutions that transform indoor exercise into a more fun, social, experience. Paofit's flagship app offers interactive runs through HD videos of stunning locations and the ability to run with friends online anywhere in the world inside the videos in real time. Currently available for iPad on the App Store. iPhone and Android versions of the app are coming soon. For more information, please visit http://www.paofit.com.

About Life Fitness
Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes equipment in more than 120 countries. For more information on Life Fitness, visit www.lifefitness.com. Life Fitness is a division of Brunswick Corporation (NYSE: BC).

Media Inquiries for Paofit:
April Mayrath
Consort Partners PR
[email protected]

Media Inquiries for Life Fitness:
Lauren Platt
Life Fitness
[email protected]

SOURCE Paofit

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...